The Vaseline skin care and deodorant range has been revamped and includes new packaging, improved formulations and the launch of a new moisturiser.
The relaunch of the brand, owned by Unilever UK Home & Personal Care, is supported by a £4m marketing campaign, which communicates the need to moisturise every day.
The redesign includes a modernised bottle shape for the Vaseline Intensive Care range with new label icons and colours for better standout on-shelf.
Unilever recommends forecourts stock a core range which includes the Essential Moisture, DermaCare and Hand & Nail products. Meanwhile, the new Healthy Feet & Legs product is designed to leave skin feeling relaxed and revived.
Unilever is giving five retailers £50-worth of Vaseline products.