Spar UK will be back on shoppers’ TV screens for the first time in four years, as part of a £5m national multi-media campaign, kicking off in early October.

Featuring TV and digital advertising, a customer magazine and in-store communication, Spar’s new campaign is intended to celebrate its convenience and champion its value, product ranges and fresh produce while reinforcing its heritage at the heart of local communities.

Philippe Rondepierre, Spar UK head of marketing, said: “The campaign is a significant milestone for our business.

“There is an enormous amount of warmth towards the brand, which we would like to communicate. Spar is customer driven; we understand and listen to our customers’ needs, and are continuously striving to give them what they want and to deliver the very best service. This campaign will bring our ‘There for You’ strapline to the fore.”

Spar will kick off its campaign with an advert and sponsorship of ‘Lorraine’ on itv, which will continue until the end of December.

“This sponsorship will give Spar great branding opportunities on national TV every weekday,” said Rondepierre. “The programme is viewed by over 800,000 viewers daily, so it will really put Spar at the forefront of people’s minds, and deliver efficient coverage within our budget.”