Benson & Hedges Gold and Silver are both now available in packs of 14. Gallaher says the launch is designed to fulfil “the exact needs of modern adult smokers whose average consumption is 14 cigarettes a day”.

Jeremy Blackburn, trade communications manager at Gallaher, adds: “The new pack format will increase the likelihood of daily purchase and thus increase footfall to store. Smokers spend a fifth more than non-smokers on secondary purchases such as the National Lottery, newspapers and confectionery so increased footfall will result in increased profit potential.” Rrp is £3.49 for Gold and £3.10 for Silver.

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