All Products articles – Page 142
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News
SHOP PRODUCT NEWS: Capri Sun puts squeeze on summer sales
Coca-Cola Enterprises’ Capri-Sun brand is aiming to help retailers to drive summer sales with the launch of an on-pack promotion offering consumers the opportunity to win 100 once-in-a-lifetime experiences. The ‘Squeeze The Day’ promotion is designed to increase the appeal of 330ml packs of Capri-Sun to its target 20-30 year ...
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SHOP PRODUCT NEWS: Fruit Shoot leads ’get your skills on’
Britvic Soft Drinks is continuing its brand platform ‘Get Your Skills On’ this summer supported by the children’s drink brand Robinsons Fruit Shoot. This year’s activation is developed to inspire kids’ adventurous sides, keeping them active while learning new skills, and continues to put Robinsons Fruit Shoot at the heart ...
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SHOP PRODUCT NEWS: Coca-Cola Enterprises unveils Coca-Cola Life
Coca-Cola Enterprises (CCE) has announced the launch of Coca-Cola Life in Great Britain (GB), which will be available later this year. First piloted in Argentina and Chile in 2013, this will be the first time it will be available in Europe. This lower-calorie cola contains a third less sugar and ...
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SHOP PRODUCT NEWS: STG launches tobacco display ban guidance
Scandinavian Tobacco Group UK (STG UK) has launched a project to help retailers get ready for the arrival of the display ban in smaller stores in April 2015. As part of the project, STG UK is working closely with a number of retailers, named the Gantry Guardians, to offer retailers ...
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SHOP PRODUCT NEWS: New TV advert for Airwaves
Airwaves, one of the UK’s largest chewing gum brands, is back on TV this month with a new advert. The ‘Never Not Fresh’ creative is set to position the brand as the essential product consumers need to restore their cool and confident persona, and will be supported with in-store activity. ...
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Sweet and spicy
Walkers Sensations is expanding into the popcorn sector to meet consumer demand for more ’sweevoury’ treats sweet and savoury flavour combinations. Its new Sensations Popcorn comes in three flavours: Thai sweet chili; sweet cinnamon & salt; and sweet Indian spices. Each comes in a 90g bag, rrp £1.39. The ...
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Raspberry rocks in
AG Barr has added blue raspberry flavour to its Rockstar SuperSours range. The firm says SuperSours was one of the most successful energy launches of last year and has so far delivered over £11m through retailers’ tills. AG Barr head of marketing, Adrian Troy, said: "Within ’big can’ energy, flavoured ...
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Priced to sell well
Grace Foods UK has introduced a limited edition, £1.15 price-marked pack for its Nurishment Original, the UK’s best-selling nutritionally enriched milk drink, worth £13m and showing 20% growth (IRI data). The price-marks feature on the four best-selling varieties vanilla, chocolate, strawberry and banana and will be available until ...
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Smarter water option
Coca-Cola Enterprises (CCE) is launching a new bottled water brand Glacéau Smartwater.Available from August in 600ml and 850ml PET bottles at rrps of 57p and 89p respectively, it is made from British spring water, which is vapour distilled before electrolytes are added to give it a crisp, clean taste. ...
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Creating a storm
Citrus storm is the latest flavour in the No Fear Extreme Energy range, available in 500ml cans price-marked at £1.Citrus storm is said to provide consumers with a "crisp and refreshing" energy drink, that’s perfect for the summer months.No Fear brand manager, Neal Haworth, said, "The functional energy category ...
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Intense citrus hit
Tango aargh citrus a new limited- edition variant is described by Britvic as the brand’s most intense flavour yet. Britvic marketing director, Jonathan Gatward, said aargh citrus is the company’s first limited-edition variant as it focuses on NPD and moves into an "annual flavour rotation strategy" for the ...
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SHOP PRODUCT NEWS: GSK targets growth in sports nutrition category with two new products
Protein is the next big thing in the sports nutrition category according to GSK, which has launched two new products - MaxiNutrition protein bar and Cyclone milk - into the fastest-growing impulse lines of the sector to capitalise on its potential. Currently valued at more than £300m, and expanding rapidly ...
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Clearer calorie count
Butterkist has a new pack design which aims to improve consumer perception of the snacks by including clear calorie messaging on the front of all packs. Packs are also colour coded to help consumers find the flavour they want more easily on shelf. And the back of packs have been ...
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Belvita replacements
Mondelez is revamping its Belvita Breakfast singles range with strawberry duo crunch and honey & nut variants replacing yogurt crunch and milk & cereals. According to Kantar data, honey & nut is the number one driver of consumer breakfast biscuits growth, providing a more enticing offer for small store shoppers ...
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Robinsons serves up its latest Wimbedon activity
Britvic is running a new Wimbledon promotion as part of its £7m investment in Robinsons. In its 79th year of partnership, the latest Wimbledon activity gives families the chance to win a VIP package to attend the premier tennis event. The package includes Centre Court tickets, spending the day in ...
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SHOP PRODUCT NEWS: Levi Roots drink drives into forecourts
Following a launch in the impulse channel last month, Levi Roots new Coconut Water ‘n’ Lime Still drink has increased its distribution and is set to be rolled out across forecourts nationwide. The 500ml no added sugar ready to drink still drink has been introduced following the brand’s Coconut ‘n’ ...
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SHOP PRODUCT NEWS: Coca-Cola brings back ’Share a Coke’
Coca-Cola is bringing back its ‘Share a Coke’ campaign for summer 2014, with more names than last year, and selected nicknames also included on 500ml and 375ml bottles, as well as 330ml cans. Coca-Cola is also making the campaign more personal than ever by introducing targeted take home PET bottles ...
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SHOP PRODUCT NEWS: Mentos backed with E4 sponsorship deal
Perfetti Van Melle has signed a sponsorship deal with E4 for Mentos to brand a package of shows as ‘Fresh Telly on E4’ from June for six months. The new deal will be Mentos’ biggest ever sponsorship on British TV and the package will feature a mix of new and ...
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SHOP PRODUCT NEWS: New sugar confectionery PMPs from Mondelēz
Mondelēz International is launching new 50p price-marked packs of Trebor and Maynards Wine Gums this summer, to help retailers get more out of their confectionery range. The new 50p (RRP) PMPs will be on packs of Trebor Extra Strong Peppermint and Spearmint, Trebor Softmints Peppermint and Spearmint, Trebor Softfruits and ...
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SHOP PRODUCT NEWS; Sunmagic partners How to Train your Dragon 2
Sunmagic, the 100% pure fruit juice, smoothie and juice drink brand, has signed a deal to be the exclusive UK soft drinks partner of How to Train Your Dragon 2, which will be released in the UK & Ireland on 4 July 2014 by Twentieth Century Fox. The partnership will ...