All Products articles – Page 144
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World Cup winner
Glaceau vitaminwater is running a World Cup on-pack promotion that gives consumers a chance to win a trip to Brazil. Shoot to Win, which forms part of a significant GB investment in the brand this year, challenges consumers to capture an ’everyday colourful moment’ on their camera. The winner will ...
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Black and gold look
Simoniz is unveiling a new look for its car cleaning range. New black and gold packaging, inspired by Simoniz’s original wax gold tin, communicates the brand’s heritage.There are also new colour-coded flashes to help shoppers identify what they want: red for exterior products; green for interior; and blue for wheel ...
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Rustlers adds spice
Coming this month to the Rustlers range are Hot Naans in jalfrezi chicken and tikka chicken varieties. They comprise chargrilled chicken in a hand-pulled naan, with a sachet of sauce.Brand owner Kepak’s marketing director, John Armstrong, said: "We’ve taken the two most popular Indian flavours and developed these products to ...
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Velvet treat
New Cadbury Eclairs velvets are soft caramel with a chocolatey centre, covered in milk chocolate. They come in 151g bags, rrp £1.99; launch will be backed by a £2m campaign.
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Rustling up tickets
Kepak Convenience Foods is teaming up with Alton Towers Resort for the latest Rustlers on-pack promotion. Starting this month, and running for six weeks, the promotion will see every standard Rustlers pack (excluding noodles) giving consumers two-for-one entry to Alton Towers, worth £48. There is also a competition offering a ...
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Miss Marvin on TV
Kerry Foods is giving its Mattessons Double Dippers a boost via a £3m advertising push. The sequel to the brand’s successful Hank Marvin campaign is called Miss Marvin."This is the first TV creative for Mattessons Double Dippers and is designed to grow meat snacking by attracting a new female audience," ...
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Fresh taste for Extra
Wrigley is extending its Extra range with the launch of Ice citrus. Described as a ’fresh-tasting product with strong oral care credentials’, the launch taps into the growing consumer trends towards oral care and fruit flavoured gum.It will be supported by a national sampling campaign from March 21, reaching almost ...
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Extra Nibbles
Dairy Crest is adding an extra cheesy variety to its Cathedral City Chedds Nibbles line up. These are mini cubes of 100% natural mature Cheddar, for kids who prefer stronger flavours.
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Red Bull Zeroes in
While Coke has diet and zero versions so now does Red Bull, with zero calories joining sugarfree in the range. Red Bull says both zero and sugarfree are products designed to overcome the health barrier into the energy market, and both contain the same ingredients: caffeine, taurine and B-group vitamins. ...
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Ginsters on the box
Ginsters is back on TV with a new campaign in a bid to re-engage with its core male consumers and celebrate "everyday heroic moments" that men perform on a daily basis.
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Range gets a Boost
New recipe Boost Active Glucose is now available in original and orange, in redesigned 500ml and 1ltr PETs, price-marked at 59p and 89p respectively. Boost Sport has also been revamped with new packaging. It comes in orange, mixed berry and tropical flavours in 500ml PET bottles.0113 240 3666www.boostdrinkstrade.com
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Sweeet biscuit drive
United Biscuits is relaunching its McVitie’s brand with a £12m multi-media ’Sweeet’ campaign designed to accelerate growth in the sweet biscuits category. As a result, all of the company’s sweet products (except Go Ahead!) now sit under the McVitie’s brand as part of a masterbrand strategy to help simplify the ...
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Ballygowan arrives
Britvic is launching Ballygowan natural mineral water on to the GB market. The water is bottled at source in Limerick. It has already been available for 30 years in Ireland.
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All reds in one pack
New Starburst FaveReds are red flavours, all in one pack. So that means strawberry, raspberry, cherry and red apple available in a 45g stick and 192g pouch. The sweets will be the first in the Starburst portfolio to feature a new pack design which includes a bigger, bolder logo for ...
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Lambert & Butler and Silk Cut get new additions to their ranges
Two of the most iconic brands in the cigarette sector have new lines.JTI is extending Silk Cut with the launch of what it says is the UK’s first super slims crush filter product: Silk Cut SuperSlims Choice.The new product taps into the growth of the capsule cigarette segment, which has ...
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Walkers Pops in
Walkers is entering the new popped snacks segment with the launch of Walkers Pops an ’air popped’ snack that’s described as "full on taste" yet contains 50% less fat than Walkers standard crisps. Available this month, the snacks are made using a high-pressure cooking method that ’pops’ the potato ...
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Wild new Skittles
Skittles wild berry is now available. Described as a "tasty combination" of raspberry, strawberry, wild cherry, berry punch and melon berry flavour, new wild berry is expected not only appeal to existing consumers but also new consumers with a more mature taste palette.The variant will be available in 55g single ...
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Sour face of Randoms
Nestlé Confectionery is targeting the growing sours market with its latest launch Rowntree’s Randoms Sweet N Sour. The new product is available now in an impulse bag (rrp 50p) and from March 31 in a sharing bag (rrp £1.29).Aimed at Randoms’ core target audience of 18-24-year-olds, each bag will ...
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Hello Kitty candy
Hello Kitty is joining Bazooka Candy Brands’ range. The new Candy Collectable Globetrotter series comprises a Hello Kitty figurine and candy, as well as Tung Toos tongue tattoos.
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Saka targets gym bunnies
Saka natural mineral water is giving away Saka-branded gym kits to consumers via its website and on Facebook and Twitter. These include a t-shirt and a six-pack of the water.