All Products articles – Page 144
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Ginsters H+EATs up the on-the-go snack market
Ginsters is launching a range of microwaveable snacks under the new H+EAT sub-brand. The range is made with freshly baked bread dough and its unique recipe is designed to be microwaved to perfection in just 90 seconds.The H+EAT core range comprises a hot pepperoni twist, a ham & cheese twist, ...
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Kingsmill uses its loaf
Kingsmill Great White is a soft white loaf with as much fibre as wholemeal. It has been developed for those consumers who love white bread but feel they should eat wholemeal instead for its health benefits. Kingsmill Great White is being positioned as a ’fibre provider’ as eating two slices ...
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Katsuma is unleashed
Bazooka Candy Brands is expanding its Moshi Monsters licensing partnership with the launch of Katsuma collectables. Each pyramid-shaped foil pack contains: 11g of ’rox’ shaped strawberry and raspberry flavoured dextrose candy; a sticker sheet with seven Katsuma stickers; and one of six collectable figurines. These could be either classic, summer, ...
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Pastries man up
The Heinz Big brand, which currently comprises soup and frozen ready meals, is moving into the chilled savoury market.Marketed and sold under licence by Peter’s Food Service, there are five 235g pies: steak, potato & HP brown sauce; steak & onion; steak & vegetable; chicken & bacon; and chicken & ...
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Win with Mayfair
JTI is running a ’text to win’ competition to support its Mayfair brand’s new look. This gives retailers the chance to win a share of £10,000-worth of stock. To enter, retailers simply text Mayfair to 88080, with no purchase necessary.Meanwhile, the new look has been unveiled to reinforce Mayfair’s status ...
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Lambert & Butler and Silk Cut get new additions to their ranges
Two of the most iconic brands in the cigarette sector have new lines.JTI is extending Silk Cut with the launch of what it says is the UK’s first super slims crush filter product: Silk Cut SuperSlims Choice.The new product taps into the growth of the capsule cigarette segment, which has ...
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All reds in one pack
New Starburst FaveReds are red flavours, all in one pack. So that means strawberry, raspberry, cherry and red apple available in a 45g stick and 192g pouch. The sweets will be the first in the Starburst portfolio to feature a new pack design which includes a bigger, bolder logo for ...
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Ballygowan arrives
Britvic is launching Ballygowan natural mineral water on to the GB market. The water is bottled at source in Limerick. It has already been available for 30 years in Ireland.
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Sweeet biscuit drive
United Biscuits is relaunching its McVitie’s brand with a £12m multi-media ’Sweeet’ campaign designed to accelerate growth in the sweet biscuits category. As a result, all of the company’s sweet products (except Go Ahead!) now sit under the McVitie’s brand as part of a masterbrand strategy to help simplify the ...
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Range gets a Boost
New recipe Boost Active Glucose is now available in original and orange, in redesigned 500ml and 1ltr PETs, price-marked at 59p and 89p respectively. Boost Sport has also been revamped with new packaging. It comes in orange, mixed berry and tropical flavours in 500ml PET bottles.0113 240 3666www.boostdrinkstrade.com
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Ginsters on the box
Ginsters is back on TV with a new campaign in a bid to re-engage with its core male consumers and celebrate "everyday heroic moments" that men perform on a daily basis.
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Red Bull Zeroes in
While Coke has diet and zero versions so now does Red Bull, with zero calories joining sugarfree in the range. Red Bull says both zero and sugarfree are products designed to overcome the health barrier into the energy market, and both contain the same ingredients: caffeine, taurine and B-group vitamins. ...
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Fresh taste for Extra
Wrigley is extending its Extra range with the launch of Ice citrus. Described as a ’fresh-tasting product with strong oral care credentials’, the launch taps into the growing consumer trends towards oral care and fruit flavoured gum.It will be supported by a national sampling campaign from March 21, reaching almost ...
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Extra Nibbles
Dairy Crest is adding an extra cheesy variety to its Cathedral City Chedds Nibbles line up. These are mini cubes of 100% natural mature Cheddar, for kids who prefer stronger flavours.
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Miss Marvin on TV
Kerry Foods is giving its Mattessons Double Dippers a boost via a £3m advertising push. The sequel to the brand’s successful Hank Marvin campaign is called Miss Marvin."This is the first TV creative for Mattessons Double Dippers and is designed to grow meat snacking by attracting a new female audience," ...
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Rustling up tickets
Kepak Convenience Foods is teaming up with Alton Towers Resort for the latest Rustlers on-pack promotion. Starting this month, and running for six weeks, the promotion will see every standard Rustlers pack (excluding noodles) giving consumers two-for-one entry to Alton Towers, worth £48. There is also a competition offering a ...
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Velvet treat
New Cadbury Eclairs velvets are soft caramel with a chocolatey centre, covered in milk chocolate. They come in 151g bags, rrp £1.99; launch will be backed by a £2m campaign.
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Cheer we go: AG Barr’s Glasgow 2014 support
AG Barr is building on its role as Proud Supporter of the Glasgow 2014 Commonwealth Games the largest event to be held in the UK in 2014 with a raft of marketing activity designed to boost sales across the soft drinks category. The company will be investing £12m ...
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Natural all the way
Coffee & chocolate is latest flavour combination to join the Eat Natural snack bar range. It combines real coffee grinds, which are gently blended with American peanuts and chunks of dark chocolate. Then a little bit of Maldon sea salt is sprinkled in along with toasted almonds, a little honey ...
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Do us all a flavour
Walkers is offering a £1m prize in the 2014 version of its Do Us A Flavour competition. This time around, entrants will be asked to include a UK-grown ingredient in their recipes.