All Products articles – Page 148
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News
Lucozade’s latest line
Lucozade Energy’s latest limited edition is melonade. Roxana Parvizi, senior brand manager for the drinks, said: "Exotic is the fastest-growing flavour range, experiencing 10% year-on-year value growth. The melon flavour profile of melonade is a category first. It is great tasting so is sure to attract new shoppers into the ...
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Win with Walkers
Walkers has launched its biggest ever on-pack promotion to reinforce its use of home-grown ingredients. With a guaranteed win in every pack (from free crisps, to discounts on days out, to cash prizes), online game Gary’s Great Ingredient Hunt gets consumers to help Gary Lineker find the home-grown ingredients in ...
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News
Pop art packs a punch
Republic Technologies is celebrating the 130th anniversary of Swan with a range of limited-edition packaging for its top-selling products. The new pop-art style designs are available on Slim loose filter tips, extra slim Pop filter tips and slim Pop filter tips. Retailers are being encouraged to capitalise on the brand’s ...
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News
Musical attractions
Relentless’ first-ever on-pack promotion gives the brand’s core audience of 18-29-year-olds the opportunity to win a "money-can’t-buy experience" to attend an intimate 250-capacity gig hosted by Radio 1 presenter Zane Lowe.To enter the draw, consumers simply have to enter the on-pack code at www.relentlessenergy.com, along with their details. The promotion ...
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News
Bags more lines
New Cadbury Dairy Milk Pebbles are little pebble-shaped bites of chocolate in a sugar shell. The innovation joins the Cadbury bitesize bags range which already includes Twirl Bites, Bitsa Wispa and Cadbury Crunchums.Also new are Cadbury Eclairs in a hazelnut twist variety where the chocolate centre of the sweet is ...
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News
Candyland is open
Tangerine Confectionery has created the Candyland brand to bring together smaller brands under one name. The 44-strong range includes iconic products such as Wham and Dip Dab, which now also have the Candyland name on packs. These are flashed at 65p but there is a ’2 for £1’ offer supporting ...
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Stock up early to make Christmas a sales winner
Stick to the big brands and ensure you stock the right range throughout the entire season. That’s the message from Nestlé for this Christmas.According to Kantar Usage Panel data, early season sales account for a quarter of all seasonal impulse sales with a quarter of shoppers who buy early repeat ...
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New faces on shelf
Cadbury Dairy Milk Freddo is bringing new faces to the confectionery fixture with the launch of Freddo Faces. The new fun product features 10 individual faces made from Cadbury Dairy Milk, with five different expressions happy, in love, grumpy, confused and cheeky to ensure there’s a Freddo Face ...
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News
Fragrant freshener
P&G is refreshing its Febreze in-car range to offer consumers a more compact product and a greater range of scents. Using the car’s air flow, the new format gradually releases fragrance as air passes through the device and into the vehicle itself. Advanced technology incorporating an intensity control ensures that ...
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News
Storming the market
No Fear’s new tropical storm and blue storm varieties tap into the fast-growing ’flavours’ sector of the energy drink market.Tropical storm is a pineapple, passion fruit & peach punch flavour while blue storm is a raspberry flavour. Both are available in £1 price-marked packs.No Fear brand manager, Neal Haworth, said: ...
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Value sweetie packs
Wrigley is launching price-marked packs (PMPs) of Skittles and Starburst, designed to capitalise on the growing consumer demand for value.The smaller hanging bags (Skittles 125g and Starburst 150g), which are exclusive to the wholesale channel, are flashed at £1 on both individual packs and cases.According to Nieslen data, within ...
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News
Blended with care
British American Tobacco has extended its Cutters Choice roll-your-own (RYO) tobacco line- up with the launch of A True Blend.Made from a modified Virginia blend with no artificial flavours, the line extension is a ’true blend’ that allows adult RYO smokers to experience tobacco without any taste additives. The new ...
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Coke says: see the soft drinks’ sales opportunity
The soft drinks’ market may already be big, but it could be a lot bigger. According to Coca-Cola Enterprises’ (CCE’s) new See The Opportunity report, there is an opportunity to grow the category, which is currently worth over £11bn , by a further £2.1bn over the next five years.Much of ...
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Crispy and creamy
Cadbury Crispello has a new flavour vanilla velvet. The 30g countline comprises three crispy wafer shells with a creamy vanilla filling, all wrapped in Cadbury milk chocolate. Rrp is 50p.According to Nielsen data Cadbury Crispello, which first hit the shelves in September 2012, is already worth over £4m in ...
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News
Thrill-seeker’s drink
Extreme is a new premium sports and energy drink range, which targets the millions of 18-34 year olds who are attracted to the thrill-seeking extreme sports lifestyle. Vimto Soft Drinks has been awarded the licence to produce the drinks by the Extreme Sports Company.There are two drinks. Extreme Energy is ...
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Hotter Pot Noodle
Pot Noodle has a new piri piri chicken flavour which will benefit from the £1.4m marketing investment planned for the entire Pot Noodle portfolio throughout the year. The piri piri pots are red and black to highlight the fiery flavour.The ad features Pot Noodle ambassador, Brian, who in his quest ...
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Twix is in the mix
Twix lovers are now able to enjoy their favourite chocolate bar with friends and family, thanks to the launch of Twix Mix. Each 140g sharing pouch is packed with Twix in small ’moreish’ pieces. Rrp is £2.09. The crunchy biscuit and chewy caramel balls from Twix Mix are expected to ...
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News
Tasty new Toastie product
New Leerdammer Toastie has been created to tap into the popularity of snacks such as cheese on toast and toasted cheese sandwiches. With thicker slices and a richer, creamier recipe for better melting, the new line is said to be perfect for creating convenient hot cheese snacks.Meanwhile, an on-pack promotion ...
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Rollover refreshed
Rollover, which sells over 25 million hot dogs a year, has just refreshed its look to improve appeal, increase the impact for impulse purchase and help retailers grow sales.The new branding uses a stamp to highlight the very high meat content (87% pork) and quality of Rollover sausages, as well ...
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Analysis
Shop Talk with Tracy West
Like most other retailers, I suspect you are running lots of offers in your store. The thinking goes that the cash-poor, so-called savvy consumer is always looking for a bargain. But, and it’s a big but, new research says that perhaps there are just too many products being promoted which ...