All Products articles – Page 151
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News
Vanilla is back
Vanilla Coke is returning to soft drinks fixtures nationwide this spring for the first time since 2003. The brand is available in 330ml cans and 500ml bottles as well as 1.5ltr bottles and 330ml can multipacks. Price-marked packs specifically for the convenience channel are on offer too: 330ml cans ...
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New generation baccy
Imperial Tobacco is relaunching Golden Virginia Smooth as GV Smooth "a new generation brand for a new generation of adult smokers".Imperial Tobacco’s Golden Virginia brand manager, Ryan Hopkins, said: "The new, vibrant GV Smooth pack has been designed specifically with the modern RYO consumer in mind. It now provides ...
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Silk appeal
Iconic screen and style icon Audrey Hepburn is the face of the new advertising campaign for Galaxy, which is reviving its signature strapline ’Why have cotton when you can have silk?’.
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Anchor’s home run
New advertising for Anchor showcases the entire brand portfolio for the first time butter, spreadable and squirty cream.The ’Taste Like Home’ campaign focuses on the pleasure of bringing people together around food and highlights usage occasions.In addition to the 60-second range TV ad, there are two separate 20-second ads ...
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Space launch for Lynx
Unilever is supporting its new Lynx Apollo variant with a competition where a consumer can win a trip into space.To enter, Lynx fans have to sign up on the brand’s website (www.lynxapollo.com) and then get as many votes as possible. The 200 fans with the most votes will then attend ...
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Juice that’s less sweet
Trop 50 from Tropicana is a new fruit juice drink with just half the calories and half the sugar of regular juice. It is a mixture of Tropicana Pure Premium not-from-concentrate juice and water, which is then sweetened with Stevia to give sweetness without the calories. It comes in 330ml ...
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Menthol on the go
Jakemans has launched its two most popular menthol flavours (throat & chest and honey & lemon) in smaller bags for on-the-go use.Each 25g bag of Jakemans Minis contains 10 sweets and has a rrp of 49p.The sweets are infused with menthol, a clever ingredient that acts as a mild analgesic ...
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Scrunch or fold?
Kimberly-Clark is launching a campaign for Andrex to get the nation thinking about their bathroom habits and divide consumers into Scrunchers or Folders.A TV ad is asking whether people scrunch or fold their toilet tissue, featuring some funny personality stereotypes. Consumers will be encouraged to visit www.andrex.co.uk to take part ...
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Easter nibbles
Premier Foods has two new Cadbury cakes for Easter: Caramel cakes and Lemon Creme cake bars. The company says chocolate and lemon are the biggest flavours at Easter.
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Scottish energy drive
Nae Danger is described as the first energy drink that’s been created, branded and manufactured in Scotland. The brainchild of entrepreneur Ross Gourlay, it has been developed to give drinkers a boost they ’cannae whack’.The 500ml cans come in two varieties: blue raspberry and red blueberry, with a ’nae sugar’ ...
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McCoy’s hits bullseye
McCoy’s is once again the official partner of the McCoy’s Premier League darts. To bring the partnership to life for retailers, there is an on-pack promotion on all 50g handy packs and 150g sharing bags. This activity includes two new limited-edition darts-inspired lines: bullseye bangers & treble cheese and Worcester ...
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Brighter future
Marlboro Bright Leaf is now named just Bright Leaf. According to brand owner Philip Morris, Bright Leaf was developed specifically with the British smoker in mind.
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Wrigley shows its bottle with new gum format
Wrigley is launching its first-ever small bottle format. Designed to drive chewing frequency and volume, the company believes the new format will bring an additional £12m in retail sales to the gum category this year. As well as boosting sales, Wrigley says the launch will improve shopper value with the ...
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Convenient Belvita
Belvita Breakfast is now available in an exclusive format for the convenience channel. The new 150g format contains three 50g packs of the biscuits in two top-selling varieties: milk & cereals and honey & nut. Rrp is £1.49.Belvita Breakfast was launched in the UK in 2010 and as such created ...
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Boosters banish stains
New Ariel Stain Remover 3D Boosters are in-wash tabs said to deliver great cleaning power direct to the heart of the wash. The launch is backed by TV, digital and in-store activity.
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Chocs away
Cadbury Wispa is now available as a hot chocolate. Wispa hot chocolate comes in 27g sachets (rrp 38p) and 246g jars (rrp £2.79). The launch is backed by a £3m campaign.
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Arctic ambition
Coca-Cola and WWF have joined forces in a new project to raise awareness and funds to save the home of the polar bear and create a positive future for the Arctic.Called Arctic Home, the project will use WWF’s scientific network and conservation expertise along with Coca-Cola’s marketing experience and resources ...
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Winter warmer
New Covent Garden’s Soup of the Month for January is winter broth with bacon & curly kale. Recommended retail price is £2.20 and the cartons come in outers of six.
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Tasty pastry range
Kerry Foods Direct to Store has expanded its range of Millers fresh pastry products with 12 new lines. The move follows the successful launch of a limited range into convenience stores last year. Research among consumers found they wanted more choice as well as everyday value.Prices for the new range ...
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Party time
Card Connection has extended its range of party accessories with the launch of flashing ’It’s my birthday’ badges, drinking straws, Happy Birthday confetti and party loot bags.