All Products articles – Page 151
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News
Cool as a cucumber
The Gordon’s gin range has three new lines: Gordon’s crisp cucumber, designed to go with tonic, and pre-mixed Gordon’s & Tonic with a hint of cucumber, and with a dash of elderflower.
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More fruity flavours
Heineken is strengthening its range of Bulmers ciders with the launch of two fruit flavours: bold black cherry and pressed red grape.Both 4% ABV variants come in single 568ml bottles and six x 568ml bottle multipacks. Bold black cherry is a crisp cider, cut with the taste of crushed black ...
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Oreo now in freezers
Fredericks Dairies has partnered with the number one biscuit brand in the world, Oreo, to manufacture the brand’s first UK ice cream.Fredericks says the introduction of the Oreo Cones four-pack will be the most significant launch into the ice cream cone sub-category in years. The product comprises a black Oreo ...
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Lightly does it
Dairy Crest has introduced Utterly Butterly Lightly, which has 80% less saturated fat than butter. It is aimed at consumers looking for a healthier, value-for-money offering.
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This slice is right
Premier Foods is hoping to deliver growth in the sweet treats segment of the £943m cake category with the introduction of two limited editions: treacle & custard slices and jam & custard slices, both in packets of six.Tapping into consumer demand for teatime treats for all the family, treacle ...
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Turbulent times
Wrigley 5’s 12-stick envelope pack has been replaced by a smaller seven-stick format with a "more appealing" recommended retail price of 59p. In addition, a new turbulence (watermelon) flavour joins electro (spearmint) and flood (berry).The launch will be supported by a multi-media campaign, including digital and social media, targeting 5’s ...
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Arctic ambition
Coca-Cola and WWF have joined forces in a new project to raise awareness and funds to save the home of the polar bear and create a positive future for the Arctic.Called Arctic Home, the project will use WWF’s scientific network and conservation expertise along with Coca-Cola’s marketing experience and resources ...
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Chocs away
Cadbury Wispa is now available as a hot chocolate. Wispa hot chocolate comes in 27g sachets (rrp 38p) and 246g jars (rrp £2.79). The launch is backed by a £3m campaign.
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Boosters banish stains
New Ariel Stain Remover 3D Boosters are in-wash tabs said to deliver great cleaning power direct to the heart of the wash. The launch is backed by TV, digital and in-store activity.
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Convenient Belvita
Belvita Breakfast is now available in an exclusive format for the convenience channel. The new 150g format contains three 50g packs of the biscuits in two top-selling varieties: milk & cereals and honey & nut. Rrp is £1.49.Belvita Breakfast was launched in the UK in 2010 and as such created ...
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Wrigley shows its bottle with new gum format
Wrigley is launching its first-ever small bottle format. Designed to drive chewing frequency and volume, the company believes the new format will bring an additional £12m in retail sales to the gum category this year. As well as boosting sales, Wrigley says the launch will improve shopper value with the ...
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Brighter future
Marlboro Bright Leaf is now named just Bright Leaf. According to brand owner Philip Morris, Bright Leaf was developed specifically with the British smoker in mind.
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McCoy’s hits bullseye
McCoy’s is once again the official partner of the McCoy’s Premier League darts. To bring the partnership to life for retailers, there is an on-pack promotion on all 50g handy packs and 150g sharing bags. This activity includes two new limited-edition darts-inspired lines: bullseye bangers & treble cheese and Worcester ...
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Scottish energy drive
Nae Danger is described as the first energy drink that’s been created, branded and manufactured in Scotland. The brainchild of entrepreneur Ross Gourlay, it has been developed to give drinkers a boost they ’cannae whack’.The 500ml cans come in two varieties: blue raspberry and red blueberry, with a ’nae sugar’ ...
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Easter nibbles
Premier Foods has two new Cadbury cakes for Easter: Caramel cakes and Lemon Creme cake bars. The company says chocolate and lemon are the biggest flavours at Easter.
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Scrunch or fold?
Kimberly-Clark is launching a campaign for Andrex to get the nation thinking about their bathroom habits and divide consumers into Scrunchers or Folders.A TV ad is asking whether people scrunch or fold their toilet tissue, featuring some funny personality stereotypes. Consumers will be encouraged to visit www.andrex.co.uk to take part ...
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Menthol on the go
Jakemans has launched its two most popular menthol flavours (throat & chest and honey & lemon) in smaller bags for on-the-go use.Each 25g bag of Jakemans Minis contains 10 sweets and has a rrp of 49p.The sweets are infused with menthol, a clever ingredient that acts as a mild analgesic ...
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Juice that’s less sweet
Trop 50 from Tropicana is a new fruit juice drink with just half the calories and half the sugar of regular juice. It is a mixture of Tropicana Pure Premium not-from-concentrate juice and water, which is then sweetened with Stevia to give sweetness without the calories. It comes in 330ml ...
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Space launch for Lynx
Unilever is supporting its new Lynx Apollo variant with a competition where a consumer can win a trip into space.To enter, Lynx fans have to sign up on the brand’s website (www.lynxapollo.com) and then get as many votes as possible. The 200 fans with the most votes will then attend ...
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Consumers vote again for their Chunky Champion
Choose a Chunky Champion is the latest activity for Kit Kat Chunky. It follows last year’s successful campaign, which was the biggest confectionery singles event ever for Nestlé, with over 600,000 votes cast on Facebook, 11 million bars sold and 200,000 new consumers entering the category (Kantar Worldpanel data).This time ...