All Products articles – Page 152
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News
Naturally sweeter
Glaceau Vitaminwater, which is distributed by Coca-Cola Enterprises (CCE), has been reformulated using a new stevia-based sweetener. The use of the naturally-sourced sweetener means calories are reduced by 30 per bottle and sugar content is cut by 30%. In addition, all eight variants have a revised blend of vitamins and ...
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Mixed-up makeover
Skittles is the subject of a £5m brand relaunch which includes a range redesign and new product. Skittles Confused contain sweets in colours that don’t match the flavours so they surprise consumers every time they eat them.They come in 55g bags (rrp 45p) and 174g pouches (rrp £1.28)The activity ...
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Sunblest’s new look
Allied Bakeries is relaunching Sunblest with a bright new look to remind consumers about the range of ’tasty, great value, everyday bakery items’. There are also price-marked packs.
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Lighting up sales
Müller Dairy has extended its successful Müller light range with the launch of a sublime strawberry flavoured Greek-style yogurt and a limited-edition Turkish delight yogurt sprinkled with dark chocolate.The two new launches will benefit from a £3m media campaign which begins this month, designed to help retailers make the most ...
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Kettle’s latest flavour
Kettle Chips has added a new sour cream & sweet onion flavour to its premium hand-cooked chips range. According to Nielsen data, dairy flavours such as this account for 9% of adult and premium snack sales, and are growing by 6% year-on-year. The crisps are available in two sizes, in ...
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Making you feel good
Feel Good Drinks has launched Feel Good water made with spring water, fruit juice and four added ’feel good’ B vitamins. The company describes it as the ’100% natural, low-calorie alternative’ to other flavoured and vitamin waters.There are two flavours: lime and pomegranate; which come in 400ml PET bottles with ...
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Easy de-icer success
Oval Products has reported record sales for its Ezi-Melt de-icer product. Over 500,000 units of the commercial grade de-icing salt have been sold to companies including Palmer & Harvey, Spar and Tesco.Ezi-Melt white marine salt is available in 1kg, 2kg and 6.5kg containers and is designed for treating steps, paths ...
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Crack onto Creme Eggs
New TV advertising for Creme Egg encourages consumers to be impulsive and ’have a fling’ with the brand. A cheeky poster campaign will also carry the ’fling’ message.
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Even better biscuits
United Biscuits (UB) is adding more chocolate to its McVitie’s milk and dark chocolate digestives. The new, improved products are available from this month in 300g and 400g roll-wrap packs with rrps of £2.49 and £2.89 respectively. There is also a £1.85 300g price-marked pack.At the same time, UB is ...
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Consumers vote again for their Chunky Champion
Choose a Chunky Champion is the latest activity for Kit Kat Chunky. It follows last year’s successful campaign, which was the biggest confectionery singles event ever for Nestlé, with over 600,000 votes cast on Facebook, 11 million bars sold and 200,000 new consumers entering the category (Kantar Worldpanel data).This time ...
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Veno’s revisits TV
Veno’s is back on TV this winter with the return of the ’She knows, he knows’ ad featuring the talking parrot, which was first aired last year.This latest run starts on December 3 and continues through to January 14 on ITV1 nationwide. According to Nielsen Scantrack data, Veno’s is the ...
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Yazoo targets mums
Yazoo flavoured milk is currently targeting mums with advertising in popular women’s magazines including Closer, Heat and Take a Break. There is also poster advertising nationwide.
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Lovely lines
Swizzels Matlow has launched its Love Hearts Valentine’s Day collection, which includes a limited edition heart-shaped tin and an ’I Love You’ tube of sweets.
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New promo kicks off
Limited edition cans of Kick Energy drink feature a promotional tie-in with Ubisoft’s Far Cry 3 video game. The activity gives consumers a chance to win a tropical island adventure in Thailand. Using QR code technology, consumers who scan the code on the can with their smartphone are taken directly ...
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A flavour to savour
Pipers Crisps has launched its first-ever meat flavour chorizo. All the company’s flavours are sourced from carefully selected artisan producers. The chorizo comes from Yorkshire where specialist farmer and butcher, Chris Wildman, rears rare-breed pigs to make Kirkby Malham Chorizo.This is the first new flavour to be introduced by ...
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Naturally filling
OSO Natural Fuel has secured a listing for its raspberry, strawberry and mango & passionfruit Swiss Bircher-style fruit muesli pots in an initial 200 Shell sites nationwide. OSO founder Paul Hayes said: "I came up with the idea when travelling in Australia. The Aussies’ active and sporty lifestyle and unique ...
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Juicy wine duo
Percy Fox & Co is extending its Blossom Hill Classics range with the introduction of two new flavours: fresh & juicy white; and smooth & spicy red. According to Nielsen data, Blossom Hill’s Classic soft & fruity red and crisp & fruity whites are the UK’s number-one selling branded red ...
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Thicker and creamier
Müller has unveiled new pack designs, recipes and flavour mixes for multipacks on its Corner yogurts. It says the new recipe has resulted in creamier-tasting, thicker yogurt.
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Consumers seek novelty value at Easter time
Nestlé Confectionery says it is once again helping convenience retailers make the most of the incremental sales and profit opportunities available for Easter.The company’s UK trade communications manager Graham Walker said: "Easter is a key season for confectionery. It accounts for over 30% of seasonal value sales and, what’s more, ...
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New flavour combo
General Mills has added Sweet & Nutty to its Nature Valley range. Available in two flavours peanut and almond the new bars are made from a combination of crunchy nuts and toasted oats. The brand is engaging with consumers via Facebook by inviting them to take the ’Sweet ...