All Products articles – Page 157
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News
Stick with this range
Henkel is expanding its Loctite range with the launch of three new formulations.Loctite Hybrid Glue combines the flexibility of silicone resins with the strong bonding power of polyurethanes to give waterproof, strong, flexible bonding, even if the surfaces are wet.Loctite Ultra Repair is a malleable putty that incorporates epoxy technology. ...
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Pocket pick-me-up
Wrigley is repositioning Airwaves as a year-round ’pocket pick-me-up’. There has been a range redesign to help improve stand-out in store. There is also a new blackcurrant variant, to make the brand more accessible to younger chewers.The activity represents the biggest brand investment for Airwaves in more than five years. ...
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Sizzling offer
Doritos is launching £1 price-marked packs on four flavours of its sharing bags, as well as price-marking mild and hot salsa flavour dips at £1.29. TV advertising supports the launch.
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Price-marked move
Mars is introducing price-marked packs for three of its best-selling bitesize brands. Maltesers, Galaxy Minstrels and M&M’s peanut pouches are all available in packs flashed at £1.99.Galaxy smooth milk, Galaxy caramel and Ripple single bars are also available price-marked at 55p each.Mars’ trade communications manager Bep Dhaliwal says price-marked ...
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Sandwiches are now pimped into ’glamwiches’
The latest trend in sandwich making is the ’glamwich’ a pimped up version of a typical sandwich. A survey of 2,000 adults undertaken by Pilgrims Choice cheese found that one in five consumers are adding fancy fillings to their home-made sandwiches to make their lunches more exciting. Thirty two ...
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Relentless expansion
Coca-Cola Enterprises (CCE) has introduced a new fruity flavour of its energy drink brand Relentless. Apple & kiwi flavour is available in a 500ml can format and brings the range to six.To coincide with the new flavour launch, the entire Relentless portfolio has undergone a makeover. The new packs have ...
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Packing a crunch
United Biscuits (UBUK) has added 25% extra weight to its range of handy packs to offer consumers greater value for money. Available now, the new extra weight packs are for the top-selling Hula Hoops, Skips, NikNaks, Discos and Wheat Crunchies.The new packs feature a bright ’Now with 25% extra!’ ...
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Ice cream delight
Premier Foods has launched Angel Delight Ice Cream, a powder that can be whisked up with milk to create ice cream in strawberry, chocolate, butterscotch or vanilla flavours.
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Bring out the cake
McVitie’s Cake Company is encouraging consumers to ’Bring Out the Cake’ this summer.The promotional activity, which runs until August, will see consumer sampling at events across the UK.McVitie’s will be uploading content of people ’Bringing Out the Cake’ to YouTube to further engage with consumers.In addition, the company has redesigned ...
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B&H capsule launch
JTI is introducing B&H Dual, a capsule cigarette which allows smokers to customise their smoking experience. By crushing a capsule embedded in the filter, it provides smokers with an alternative fresh taste. According to Nielsen data, in just four months the capsule cigarette segment in the UK has already generated ...
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Wispa ad campaign
Wispa is currently supported by a £3.5m campaign including poster advertising near convenience stores. The activity’s strapline is ’Wispa, time well mis-spent’.
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Kinder price marks
Ferrero is introducing a £1 price flash on its eight-pack of Kinder chocolate bars, from the end of May until the end of July. A 20p price-marked single Kinder bar will also be available.
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Oh My Goodness is here
Yum Yum Bros’ Oh My Goodness snacks range is now available to independents via Palmer and Harvey. The ’any-time’ bites and bars are made from all-natural ingredients.
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Get summer started
Blossom Hill is backed by a new £1.2m ’Get things started with the taste of summer’ campaign in a bid to extend the appeal of rosé to a wider audience. The activity focuses on Blossom Hill white zinfandel, grenache rosé and sparkling. The strapline ’Get things started with the taste ...
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Focus on price marks
Birds Eye is helping to boost sales of frozen foods by extending its price-marked pack range following strong demand from convenience retailers. In July, the brand’s Rice Fusions range will join the current 20-strong line-up of price-marked products. Recent research by Him has revealed that 44% of shoppers are more ...
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Flying the union flag
Coca-Cola Enterprises (CCE) and Diageo are launching a ’Celebratory British Summer’ campaign which includes a series of limited-edition lines featuring union flags. There are limited editions of Gordon’s and Pimm’s bottles and premix cans, and 1ltr bottles of Schweppes lemonade and tonic.The companies are recommending that retailers create themed displays ...
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Flavour extension
Wrigley has added a new white fresh mint flavour to its Extra Ice sugar-free range. Wrigley’s gum is backed by an ’Eat, drink and chew’ campaign which includes TV advertising and sampling.
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Diamond Jubilee tin
United Biscuits (UBUK) is celebrating McVitie’s Digestives’ heritage as Britain’s favourite biscuit brand with a pack redesign to help retailers to make the most of the patriotic events happening this year. The new design, which will appear from now until September, will show the union flag along with the caption: ...
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Patriotic crisps
Jackpots premium crisps, made on a farm in Essex, have abandoned their usual bright, bold pack design in favour of subtle union jack branding for this summer’s big events.
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Comeback for Wham
The Wham bar is being brought back following Tangerine Confectionery’s acquisition of the brand late last year. The 1980s classic, which at its peak sold more than 30 million bars a year, is making a comeback with an improved recipe.The original raspberry flavour will be at the heart of the ...