All Products articles – Page 157
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News
B&H capsule launch
JTI is introducing B&H Dual, a capsule cigarette which allows smokers to customise their smoking experience. By crushing a capsule embedded in the filter, it provides smokers with an alternative fresh taste. According to Nielsen data, in just four months the capsule cigarette segment in the UK has already generated ...
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Bring out the cake
McVitie’s Cake Company is encouraging consumers to ’Bring Out the Cake’ this summer.The promotional activity, which runs until August, will see consumer sampling at events across the UK.McVitie’s will be uploading content of people ’Bringing Out the Cake’ to YouTube to further engage with consumers.In addition, the company has redesigned ...
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Ice cream delight
Premier Foods has launched Angel Delight Ice Cream, a powder that can be whisked up with milk to create ice cream in strawberry, chocolate, butterscotch or vanilla flavours.
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Packing a crunch
United Biscuits (UBUK) has added 25% extra weight to its range of handy packs to offer consumers greater value for money. Available now, the new extra weight packs are for the top-selling Hula Hoops, Skips, NikNaks, Discos and Wheat Crunchies.The new packs feature a bright ’Now with 25% extra!’ ...
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Relentless expansion
Coca-Cola Enterprises (CCE) has introduced a new fruity flavour of its energy drink brand Relentless. Apple & kiwi flavour is available in a 500ml can format and brings the range to six.To coincide with the new flavour launch, the entire Relentless portfolio has undergone a makeover. The new packs have ...
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Sandwiches are now pimped into ’glamwiches’
The latest trend in sandwich making is the ’glamwich’ a pimped up version of a typical sandwich. A survey of 2,000 adults undertaken by Pilgrims Choice cheese found that one in five consumers are adding fancy fillings to their home-made sandwiches to make their lunches more exciting. Thirty two ...
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Price-marked move
Mars is introducing price-marked packs for three of its best-selling bitesize brands. Maltesers, Galaxy Minstrels and M&M’s peanut pouches are all available in packs flashed at £1.99.Galaxy smooth milk, Galaxy caramel and Ripple single bars are also available price-marked at 55p each.Mars’ trade communications manager Bep Dhaliwal says price-marked ...
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Sizzling offer
Doritos is launching £1 price-marked packs on four flavours of its sharing bags, as well as price-marking mild and hot salsa flavour dips at £1.29. TV advertising supports the launch.
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Pocket pick-me-up
Wrigley is repositioning Airwaves as a year-round ’pocket pick-me-up’. There has been a range redesign to help improve stand-out in store. There is also a new blackcurrant variant, to make the brand more accessible to younger chewers.The activity represents the biggest brand investment for Airwaves in more than five years. ...
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Stick with this range
Henkel is expanding its Loctite range with the launch of three new formulations.Loctite Hybrid Glue combines the flexibility of silicone resins with the strong bonding power of polyurethanes to give waterproof, strong, flexible bonding, even if the surfaces are wet.Loctite Ultra Repair is a malleable putty that incorporates epoxy technology. ...
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A win, win situation
To celebrate London 2012, Cadbury is launching an exciting new on-pack promotion. Called ’You Win, if GB Wins’, it will feature on five of Cadbury’s popular countlines: Wispa, Cadbury Dairy Milk Caramel, Crunchie, Boost and Starbar from June 18 to September 1.Every pack will contain a unique code on the ...
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Summer sparkle
Saxon has added Sonax Clear View screen wash and Trim Cleaner to its range. Rrps are £8.19 and £5.99 respectively. Sonax is also sponsoring the Red Bull racing team.
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PepsiCo’s 3D TV offer
Following the success of last year’s Fire & Ice campaign, which saw cross-purchase of Doritos and Pepsi Max double, PepsiCo and Britvic are teaming up for another promotion.Launching next month, the latest activity features footballer Lionel Messi and gives consumers the chance to win a 3D HD TV every day ...
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Encona adds peri peri
Enco Products has added a peri peri varety to its Encona sauces range. It is made from a blend of African birds eye chillies, garlic, lemon and spices. The 142ml bottle has a rrp of £1.39.
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A light alternative
Solero is introducing the fruity pineapple flavour from its popular fruit ice range into the out-of-home market. Brand owner Unilever said the Solero fruit ice pineapple is the only lolly product on the market made with real fruit pieces.With just 60 calories and no artificial colours or flavours, it is ...
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Drench back on TV
A new TV ad for Drench juicy spring water is on air until mid-June. In the ad, we see a continuation of the zany-yet-smart experiments that Drench pursues to find the best ways to keep people hydrated. This time, a whole office is surprised when colourful juice starts bursting out ...
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Best bar none
Fox’s Biscuits has launched two new chocolate biscuit bars Velvety and Ambers. They are available in packs of six and eight respectively. Recommended retail price is £1.59.
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Protein bar launch
New from Sci-MX are Protein Duo bars, aimed at active consumers who are looking for a convenient protein snack. The bars have been specially formulated to deliver an eight-hour supply of GRS-5 gradual release protein to muscles. They are described as a ’healthy alternative to fast food’ and are expected ...
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Best of British promo
Ginsters is cashing in on the anticipated demand for all things British this summer with its biggest ever on-pack promotion appearing on more than 20 million packs from now until September.Its Best of British Celebration gives consumers the chance to win a different British-themed prize every day for 126 days. ...