All Products articles – Page 162
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Easter treats for Mars
Mars is building on the success of its Galaxy Bubbles bar with the launch of a filled egg for Easter 2012, as well as bagged Galaxy Chocolate Caramel Mini Eggs.With a recommended retail price of 44p and £1.19 respectively, Bubbles filled egg and caramel mini eggs will be available next ...
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Even more meals
The latest launch from Weight Watchers from Heinz is the Even More range of larger frozen ready meals. The 380g packs have a recommended retail price of £2.79.
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Fearless marketing
No Fear Extreme Energy drinks has kick-started a new marketing initiative to build on the brand’s growth over the past 12 months.The Fearless Fred campaign encourages No Fear’s target audience 16-24-year-olds to conquer their ultimate fear, rewarding the winner of the national promotion with a once-in-a-lifetime trip to ...
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Great-tasting pizza
Green Isle Foods is launching a new and improved Goodfella’s range which includes enhanced recipes, more toppings and new-look packaging.The company says the new recipes follow extensive research in Naples and Chicago.A new marketing campaign supports the launch and includes TV advertising as well as a ’40,000 free pizzas’ giveaway. ...
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Innovative slide pack
Imperial Tobacco has introduced a slide open pack on Lambert & Butler King Size. The Glide Tec pack concept is said to be the first of its kind, and is available this month.The new Glide Tec packs will contain Lambert & Butler’s full-strength variant in packs of 20, and in ...
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Pasta in a jiffy
New from Kepak are Zugo’s Deli Café pasta pots in bolognese and carbonara varieties. Each comes in a single-portion 300g microwaveable pack, complete with a fork. Kepak marketing director, John Armstrong, describes Pasta Pots as high quality, filling products that are quick and convenient to prepare.He reckons forecourt retailers can ...
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Meet Lockets’ mum
Wrigley is positioning Lockets as a brand that cares with the introduction of ’Lockets’ mum’ in its advertising and point-of-sale material. The company says this plays on the idea that ’mum knows best’ and the fact that we turn to a mother figure when we’re ill.Wrigley will provide retailers with ...
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New nuts on a strip
United Biscuits has launched a new display solution for KP nuts. The multi-strip range aims to help retailers create additional space in store, increase visibility and help drive cross-category sales. It comes in a ready-to-display card of three strips that can be broken up into individual strips of six packs.The ...
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Nutella is number one
Nutella has overtaken Marmite to become the UK’s favourite spread (Nielsen data). Brand owner Ferrero puts much of its success down to an ’impressive ongoing support campaign’.
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Oh So premium
Whiskas Oh So range is being relaunched in an eight-pack with a lower price point in response to shopper demand for variety and quality that doesn’t compromise on value.Oh So is the most premium offering in the Whiskas line up, with each pouch containing whole pieces of either meat or ...
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Spiced-up pasties
Ginsters has entered into a partnership with Reggae Reggae Sauce entrepreneur Levi Roots to deliver a range of spicy pasties and wraps.Using the Levi Roots brand, the range includes three pasties with different levels of spiciness from mild to hot Caribbean Lamb, Reggae Reggae Chicken and Hot Chilli Beef ...
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Permanent position
The Byron Bay Cookie Company’s limited-edition white chocolate chunk & cranberry cookie is now a permanent part of the firm’s line-up.European marketing manager Paul Maxwell explains: "We originally launched this flavour as our limited-edition cookie last year, but found that people were still asking for it in March."UK-baked Byron Bay ...
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Fire and Ice activity for Doritos and Pepsi Max
PepsiCo and Britvic have joined together for their first-ever UK cross-brand promotion. The Fire and Ice campaign sees the launch of spicy jalapeno fire- flavoured Doritos, complemented by a ’cooling lime’ flavoured Pepsi Max called citrus freeze. A marketing campaign, incorporating a new TV ad, will support both product launches, ...
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Charging ahead
Saxon has added premium battery charger brand CTEK to its range. The company offers 18 lines including smart chargers and cigarette lighter connectors.
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Biscotti for Baileys
New Baileys biscotti flavour has joined the liqueur line-up in time for Christmas. It is available six weeks earlier than last year’s hazelnut flavour in a bid to extend the season.The launch is backed by a £2.5m marketing campaign which includes TV and digital advertising as well as a Facebook ...
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Big lunch push
Warburtons has launched a £2.4m ’lunch push’ which includes sponsorship of ITV1’s There’s No Taste Like Home, fronted by celebrity chef Gino D’Acampo.
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Crunchie celebrates
Premier Foods is launching Cadbury Crunchie Celebration cake as part of an initiative to introduce confectionery brands into cake formats. The new product comprises layers of honeycomb sponge, separated by Crunchie-flavoured butter cream, smothered in Cadbury milk chocolate and topped with chocolate Crunchie pieces. Recommended retail price is £6.49 and ...
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Christmas crackers
Ginsters has three special-edition sandwiches and a special-edition pasty for Christmas all in-store from November 2.The Ginsters classic Christmas Cracker sandwich has a new recipe this year. It includes British turkey, Cumberland sausage, cranberry & red onion chutney, sage & onion stuffing and mayonnaise. Cranberry, Wendsleydale & bacon is ...
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A right Royal design
British American Tobacco’s (BAT’s) Royals has a new-look pack featuring modern graphics as well as a metallic silver finish.Designed specifically for the UK market, BAT research found that two in three smokers were keen to try the new pack.The company reckons the new pack will help retailers maximise their profit ...