All Products articles – Page 162
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News
Meet Lockets’ mum
Wrigley is positioning Lockets as a brand that cares with the introduction of ’Lockets’ mum’ in its advertising and point-of-sale material. The company says this plays on the idea that ’mum knows best’ and the fact that we turn to a mother figure when we’re ill.Wrigley will provide retailers with ...
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Pasta in a jiffy
New from Kepak are Zugo’s Deli Café pasta pots in bolognese and carbonara varieties. Each comes in a single-portion 300g microwaveable pack, complete with a fork. Kepak marketing director, John Armstrong, describes Pasta Pots as high quality, filling products that are quick and convenient to prepare.He reckons forecourt retailers can ...
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Innovative slide pack
Imperial Tobacco has introduced a slide open pack on Lambert & Butler King Size. The Glide Tec pack concept is said to be the first of its kind, and is available this month.The new Glide Tec packs will contain Lambert & Butler’s full-strength variant in packs of 20, and in ...
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Great-tasting pizza
Green Isle Foods is launching a new and improved Goodfella’s range which includes enhanced recipes, more toppings and new-look packaging.The company says the new recipes follow extensive research in Naples and Chicago.A new marketing campaign supports the launch and includes TV advertising as well as a ’40,000 free pizzas’ giveaway. ...
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Fearless marketing
No Fear Extreme Energy drinks has kick-started a new marketing initiative to build on the brand’s growth over the past 12 months.The Fearless Fred campaign encourages No Fear’s target audience 16-24-year-olds to conquer their ultimate fear, rewarding the winner of the national promotion with a once-in-a-lifetime trip to ...
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Even more meals
The latest launch from Weight Watchers from Heinz is the Even More range of larger frozen ready meals. The 380g packs have a recommended retail price of £2.79.
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Easter treats for Mars
Mars is building on the success of its Galaxy Bubbles bar with the launch of a filled egg for Easter 2012, as well as bagged Galaxy Chocolate Caramel Mini Eggs.With a recommended retail price of 44p and £1.19 respectively, Bubbles filled egg and caramel mini eggs will be available next ...
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Cola is latest flavour for Lucozade Energy range
The first-ever cola flavoured variant for Lucozade has been added to the Energy range. Brand owner GlaxoSmithKline expects it to be a big hit as cola is the UK’s favourite soft drinks’ flavour.The drink will debut on-shelf in a ’black edition’ bottle for a limited time.Lucozade Energy has an excellent ...
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Wispa is back
Following its limited-edition comeback in 2009, Wispa is returning as a permanent line as part of Cadbury’s Keep Team GB Pumped activity. Its return is backed by a £1.5m campaign.
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Hamlet gets all manly
JTI is introducing three limited-edition tin designs for Hamlet in time for Christmas. The ’manly knowledge’ designs are printed on the inner lids of Hamlet Miniature 10s. They include tongue-in-cheek rules for the art of conversation, hand shaking and shoe wearing. Their presence is highlighted by a ’limited-edition’ message on ...
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Your chance to win £500
Kraft Foods has launched a new trade website. Retailers who sign up to www.deliciousdisplay.co.uk before November 30 go into a draw to win £500 to invest in their business.
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shop talk
Are you scared about missing out on sales this Halloween? You shouldn’t be because even if you haven’t room for a full-blown spooky display, you’ll probably have space for a few creepy lines.Talking of creepy, Halloween is one of those occasions that’s crept us on us. It used to be ...
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Silver’s smart packs
The world’s number one cigarette brand, Marlboro, has unveiled a new look for its silver variant.This completes the pack upgrades for the entire range, which started last year.The Marlboro silver pack will be phased in over two stages. Initially, there will be a printed cellophane wrap showing the new design ...
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Miniature movers
Green & Black’s Christmas range includes the Tasting Collection an assortment of 12 miniature bars. It has a world map detailing the origin of the bars’ organic ingredients.
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This season’s new look
JTI is introducing three limited-edition seasonal pack designs for Silk Cut, its lower-tar premium cigarette brand. The designs feature acorns, leaves and an ice cube. They are currently being rolled out nationally across packs of Silk Cut purple, blue and silver 20s and will be available for four weeks only, ...
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Ghoulish gums launch
Haribo is cashing in on Halloween with the launch of Spooky Ghosts a bag full of ghost-shaped gums and jellies in orange, blackcurrant and vanilla flavours. For a limited period only, Spooky Ghosts are available in a 160g sharing bag with a recommended retail price of £1.20.Gemma Hicks, marketing ...
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Galaxy’s latest gift
Galaxy has launched Gift for You. A limited-edition self-eat treat, it combines two of the most popular Galaxy tastes in one one half is solid chocolate while the other is caramel-filled chocolate. The launch comes as the self-eat category experiences 34% growth (IRI), while Galaxy continues to be the ...
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Fabulous Fingers
Burton’s Foods is launching Cadbury Fabulous Fingers. They combine a thick, outer layer of Cadbury milk chocolate with an inner layer of white chocolate and a crunchy biscuit finger.
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A right Royal design
British American Tobacco’s (BAT’s) Royals has a new-look pack featuring modern graphics as well as a metallic silver finish.Designed specifically for the UK market, BAT research found that two in three smokers were keen to try the new pack.The company reckons the new pack will help retailers maximise their profit ...
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Christmas crackers
Ginsters has three special-edition sandwiches and a special-edition pasty for Christmas all in-store from November 2.The Ginsters classic Christmas Cracker sandwich has a new recipe this year. It includes British turkey, Cumberland sausage, cranberry & red onion chutney, sage & onion stuffing and mayonnaise. Cranberry, Wendsleydale & bacon is ...