Green Isle Foods is launching a new and improved Goodfella’s range which includes enhanced recipes, more toppings and new-look packaging.
The company says the new recipes follow extensive research in Naples and Chicago.
A new marketing campaign supports the launch and includes TV advertising as well as a ’40,000 free pizzas’ giveaway. There is also a new website and gaming app for both iPhone and Android.
Carol Berry, frozen pizza business sector director at Green Isle Foods, says: "We’ve listened to customers ever-growing desire for both taste and value and are seizing the initiative, offering shoppers great-tasting pizza for all their different needs and occasions."