All Products articles – Page 165
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News
Hunt for Future Flames
Coca-Cola is running an on-pack promotion where consumers can nominate young people to carry the Olympic flame at the London 2012 Olympic Torch Relay. Called Future Flame, the activity is featured on Coca-Cola, Diet Coke and Coke Zero on 330ml cans, 500ml and 2ltr bottles and multipacks. Consumers are asked ...
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Farmers slims down
Heinz is relaunching its Farmers’ Market range of soups with the current 515g can replaced by a slimmer 400g format. New varieties include three bean & red pepper and seven vegetable.
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Great start for Crinkles
New Walkers Crinkles has achieved sales of £12m in just eight weeks (Nielsen). The crisps come in simply sea salted, Cheddar & onion and salt & malt vinegar varieties.
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Café Creme grows
The Scandinavian Tobacco Group UK (STG) has launched the Café Creme Grande range of small cigars. Described by the company as "the biggest innovation in small cigars for decades", Café Creme Grandes are smooth-tasting cigars that come in a distinctive blue crush-proof tin of five. Recommended retail price is £4.24. ...
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Game on for Cadbury
TV2 is commissioning a UK version of international game show Minute to Win in association with Cadbury Spots v Stripes.Originally launched on NBC last year, the game show sees competitors face up to 10 challenges involving everyday items that escalate in difficulty as the prize money grows. Cadbury Spots v ...
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Red Bull launches first ever on-pack promotion
Red Bull is running its first-ever on-pack promotion, giving consumers the chance to get tickets to a new event the Red Bull Speed Jam, which will take place in Cardiff on September 3. From this month, all 250ml cans of the energy drink will feature a Red Bull Speed ...
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B&H White slides in
Benson & Hedges (B&H) White is a new brand from JTI designed to provide retailers with a "valuable profit opportunity in the sub-premium sector".Describing the arrival as JTI’s "biggest launch of the year", the company’s head of communications, Jeremy Blackburn, says: "B&H White has been launched to provide adult smokers ...
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Chipping away
Dip Desperado is a new promotion from Doritos aimed at encouraging consumers to buy dips for their chips. On-pack messaging invites them to play the Dip Desperado game on Facebook or via an app if they have a smartphone.Aimed at the chips’ key consumers 18-to-34-year-olds it gives them ...
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Vimto targets teens
Vimto Soft Drinks is putting £6.5m behind its Seriously Mixed Up Fruit summer campaign which aims to reach 95% of UK teens. It has tripled its investment in digital media so the drink’s 200,000 Facebook fans can gain exclusive access to competitions and promotions. The brand has worked with major ...
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More to Share
Galaxy is now available in a 200g ’More to Share’ block as well as a limited-edition orange & shortcake variant. The brand is backed by a £11m media investment througout the year.
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Menthol stimulation
Wrigley’s Airwaves is backed by a new forecourt campaign. The ’Head’ activity communicates the benefits of chewing the gum. It appears on pump nozzles, nozzle posters and till screens
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V Water joins SoBe
Britvic and PepsiCo are relaunching functional water V Water under the SoBe brand name. The new SoBe V Water range has six flavours, each with distinct benefits. They include two new variants: vrroom (tropical citrus) with vitamins C, D and E, calcium, zinc and selenium; and forti-fight (blackcurrant & goji ...
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Raffles get new look
Philip Morris has relaunched its Raffles brand as Virginia S. by Raffles. The company says the cigarettes offer smokers the "same classic flavour as Raffles" but the new-look pack uses new printing techniques to appeal to modern tastes. The surface texture of the pack is soft, and the lining features ...
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Currying favour
UB’s McCoy’s brand has teamed up with the British Curry Club for its latest promotion. Consumers can get two main curry dishes for the price of one with every pack purchased.
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Chilled coffee in a can
Illy Issimo the ready-to-drink beverage from Illycaffé and Coca-Cola, is now available in the UK. It comes in caffé, cappuccino and latte machiato flavours. Rrp is £1.65 per can.
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Get set for Nestlé’s new biggest-ever promotion
Nestlé is anticipating a huge response to its latest ’Get Set, Go Free’ campaign, the company’s biggest-ever promotional event. Backed by a £3m media campaign and fronted by World Diving Champion Tom Daley, the Get Set, Go Free promotion was first run last year, and triggered a 27% year-on-year uplift ...
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Fanta hits the Beach
Coca-Cola Enterprises has launched a new sub-brand for Fanta.Called Fanta Beach, the drink will initially be available in a strawberry & kiwi flavour which contains natural flavourings. Further variants are planned for 2012.Fanta Beach comes in single 330ml cans and multipacks, 500ml and 2ltr bottles. The launch will be supported ...
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Anchor’s birthday bash
The Anchor cows are back to celebrate the butter brand’s 125th birthday. A new 40-second TV ad sees the cows getting ready for Anchor’s 125th birthday party in a barn next to the dairy.There are also three 10-second ads which aim to build consumer awareness of the brand’s butter heritage. ...
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Birds Eye adds rice
New Birds Eye Rice Fusions combines vegetables with fluffy, steamed rice. There are four varieties: Mediterranean vegetables; egg fried rice with peas; pilau with peas & spinach; and country mushroom. Each contains no artificial colours, flavours or preservatives. The rice cooks in the microwave in three minutes.The new range is ...
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Irn-Bru’s big ad push
AG Barr is backing Irn-Bru with a £3m media programme in a bid to increase consumer demand beyond the drink’s Scottish heartland.The activity includes the first ever Irn-Bru ad that’s been made specifically for consumers outside Scotland. This summer campaign is part of a £15m annual investment in the brand.Irn-Bru ...