New Powerade Energy is being backed by TV, outdoor and digital activity as well as sampling all using the strapline ’For the everyday race’.

Powerade Energy combines the latest nutrition technology to create ’dual energy’ that helps to energise fast, and sustain performance: fast-absorbing glucose plus caffeine and added B vitamins help deliver energy and focus; while a balanced blend of carbohydrates plus caffeine help to sustain performance. It has been designed to help provide additional energy to people undertaking intense physical activity as part of their lifestyle.

The lightly sparkling drink comes in two pack sizes: 500ml and 375ml PET bottles; and in two flavours sparkling berry and sparkling orange.

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