The Anchor cows are back to celebrate the butter brand’s 125th birthday. A new 40-second TV ad sees the cows getting ready for Anchor’s 125th birthday party in a barn next to the dairy.

There are also three 10-second ads which aim to build consumer awareness of the brand’s butter heritage. In addition, a 3D version of the ad will be screened before family films in cinemas across the UK.

Louise Turnbull, Anchor butter brand manager, says: "We are really excited by our new TV creative as it pulls the best parts of the Anchor brand together loveable Anchor cows, funny and notable TV ads and, most importantly, our impressive butter-making history of 125 years."

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