All Products articles – Page 164
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News
Smarties in the pink
Nestlé is launching a selection of chocolate singles in specially-flashed pink packs to support Breast Cancer Awareness Month in October.From September 19, packs of Smarties, Rolo and Aero caramel will be available to support the Breast Cancer Campaign. Nestlé has pledged £100,000 to the charity.Meanwhile, Kit Kat is backed by ...
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Oreos with attitude
Kraft Foods is bringing out its first-ever Halloween limited-edition of Mini Oreos. Packs feature creepy designs while the vanilla flavour cream has been coloured orange.
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The big Purple bar
The ’purple one’ from Quality Street is now available as a limited-edition countline bar. The launch of the 65p My Purple Bar is backed by a £1m media investment including a six-sheet poster campaign running outside convenience stores. Packs pay tribute to the heritage of the Quality Street brand, which ...
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Premier boosts cake range
Premier Foods is launching new cakes including Double Choc Mini Mini Rolls, Cadbury Boost and Cadbury Turkish cake bars. The entire Cadbury cake bar range has new-look packaging.
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Breakfast in a hurry
Ginsters is extending its Cornish Bara range with the launch of an all-day breakfast variety.The Bara is a cross between a sandwich and a pasty, with a filling wrapped in softly-baked bread dough. In the case of the all-day breakfast, that filling is fresh British pork sausage, sweetcure smoked bacon ...
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Cadbury set to make more Wishes come true
Following the successful launch of Cadbury Wishes in time for last Christmas, the confectionery company is introducing a gift pack containing 14 mini Wishes.Ten per cent of the profits from sales of the packs will go to the Make-A-Wish Foundation which aims to grant 1,200 wishes to children with life-threatening ...
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High-tech cleaning
Saxon is the exclusive distributor for Cyber Clean Automative, a new high-tech cleaning line.The gel-like product has a patented Swiss formula which has a one-way dirt micro-encapsulation effect which means dirt and dust goes in but cannot escape.The patented formula is proven to kill 99.99% of germs. Cyber Clean is ...
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From Creme to Screme
The Cadbury Creme Egg will turn into the Cadbury Screme Egg for Halloween. The product sold so successfully through one of the grocery multiples last year that it is now being made available to all grocery and independent outlets. It has "the same great taste" as Creme Egg but green ...
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Flashed packs galore
Nestlé Confectionery is launching more price-marked packs this month.There is a new £1 price-marked 140g bag of Randoms. This has been designed to appeal to shoppers who prefer rounded price points. A Him study found that more than a third of confectionery shoppers would be more likely to buy a ...
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Fresh new name
Magic Tree air freshener is changing its name to Little Trees this month to bring it in line with the US. The Little Trees brand offers over 60 fragrances and a variety of designs.
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Hula Hoops large it
United Biscuits is launching Hula Hoops Big Hoops the same Hula Hoops that consumers love but bigger to give ’a big crunch and big taste’.Aimed at the ’sharing’ market, they come in 160g bags with a recommended retail price of £1.93. There are three varieties: original, sour cream & ...
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Movie promo
Mars Chocolate is running a Bag A Million Movies promotion across its bitesize range. The activity is backed by a £1m spend including TV ads fronted by the M&M’s characters.
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New Sensations
Mexican fiery sweet chipotle is the latest flavour to join Walkers’ Sensations range. Brand owner PepsiCo reckons the flavour will be popular at ’summer sharing occasions’ such as barbecues and picnics. It is available in a 40g impulse bag, rrp 67p, and a 150g sharing bag, rrp £1.92.A bespoke three-case ...
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Varta shakes up range
The Varta range of batteries has been relaunched and will hit shops in September. The Tri-Energy alkaline line-up carries improved product information. For example, on the Varta High Energy batteries it says ’+23% more power versus Varta Simply Alkaline’.In addition, the design of the rechargeable batteries has been modified with ...
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Chipping away
Dip Desperado is a new promotion from Doritos aimed at encouraging consumers to buy dips for their chips. On-pack messaging invites them to play the Dip Desperado game on Facebook or via an app if they have a smartphone.Aimed at the chips’ key consumers 18-to-34-year-olds it gives them ...
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B&H White slides in
Benson & Hedges (B&H) White is a new brand from JTI designed to provide retailers with a "valuable profit opportunity in the sub-premium sector".Describing the arrival as JTI’s "biggest launch of the year", the company’s head of communications, Jeremy Blackburn, says: "B&H White has been launched to provide adult smokers ...
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Red Bull launches first ever on-pack promotion
Red Bull is running its first-ever on-pack promotion, giving consumers the chance to get tickets to a new event the Red Bull Speed Jam, which will take place in Cardiff on September 3. From this month, all 250ml cans of the energy drink will feature a Red Bull Speed ...
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Game on for Cadbury
TV2 is commissioning a UK version of international game show Minute to Win in association with Cadbury Spots v Stripes.Originally launched on NBC last year, the game show sees competitors face up to 10 challenges involving everyday items that escalate in difficulty as the prize money grows. Cadbury Spots v ...