All Products articles – Page 168
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Kit Kat boosts its dark side with new 70% name
Nestlé Confectionery is tapping into the increasing popularity of dark chocolate with the launch of its new and improved, Fairtrade-certified Kit Kat four finger 70% Dark. Containing 70% cocoa solids, it replaces Kit Kat four finger Dark. It comes in matte-finish packaging.According to IRI data, dark chocolate accounts for £205m-worth ...
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Wholemeal activity
Hovis Wholemeal is backed by a £3m TV campaign supported by its biggest-ever social media programme. Olympic cyclist Victoria Pendleton is fronting the activity.
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Guinness backs rugby
Guinness has been named as the Official Beer Partner of the RBS 6 Nations the first beer partner in the 100-year history of the annual international rugby tournament. The RBS 6 Nations rugby campaign will be fronted by England flanker and Rugby World Cup winner Lewis Moody; Welsh full-back ...
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Creme Egg’s big dare
Goo Dares Wins is a multi-million pound integrated marketing campaign that sees Creme Egg becoming the first Cadbury brand to link into the Spots v Stripes initiative that aims to get the entire nation playing games.The series of Goo Dares Wins ads aims to show how there’s a mischievous streak ...
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Britvic’s Hydro boost
Robinsons Fruit Shoot Hydro is a new spring water drink for children. It is available in three flavours: orange & pineapple; apple & raspberry; and blackcurrant. It comes in 350ml bottles with a recommended retail price of 85p. The launch is supported by a £2.5m marketing campaign which includes cinema ...
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Good food campaign
Lurpak is backed by a new cinema ad the next phase in its ’Good Food Deserves’ campaign. In addition, new outdoor print advertising breaks on February 14.
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Gillette’s close shave
New Gillette Fusion ProGlide is a "significant advancement" in shaving performance and comfort versus the existing Gillette Fusion, according to brand owner P&G. It is said to "address every aspect of interaction with hair and skin while taking into account the different shaving habits of men". Features include a redesigned ...
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Curling out new lines
New to the Snack a Jacks range are Crunchy Curls made from tapioca, rice and corn. They are popped in air instead of fried so contain just 88 calories and 7% fat per 22g bag.Aimed at health-conscious women seeking guilt-free snacks that don’t compromise on taste, they come in two ...
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From diet to sugar free
Diet Irn Bru has changed its name to Irn-Bru sugar free and will be back on TV for the first time in five years.Brand owner AG Barr says diet Irn-Bru has enjoyed an excellent year of national sales growth. According to Nielsen data, it has experienced 6% growth across the ...
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Relentless extension
Coca-Cola Enterprises is extending its Relentless range with the launch of a new variant, Libertus.The introduction of the new sugar-free stimulation drink coincides with the unveiling of a new look across the rest of the range. Libertus contains just 20 calories per 500ml can but the same amount of caffeine, ...
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Hipp relaunches range
Hipp Organic is relaunching its entire baby food range with new recipes, an improved brand identity and fresh new pack design.The original range of products and flavours remain but will be joined by juicy tomato & sweetcorn pasta with beef and sweet carrot & pea risotto with chicken, both in ...
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Nice and spicy
Ginsters has added a large spicy pork roll to its range, made with fresh British sausage meat, jalapenos and Cajun spices. A 25% extra-free offer supports the launch.
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Shaking up pancakes
Betty Crocker is gearing up for its biggest-ever Pancake Day on Tuesday March 8.Its Shake to Make pancakes will be advertised on TV for a record 18 days.According to IRI data, 6.8 million pancake batter units were sold around Pancake Day last year and Betty Crocker’s support saw its unit ...
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Ppp...pick up a wafer
United Biscuits has added a new caramel wafer variant to its McVitie’s Penguin range, in a nine-pack with a rrp of £1.86.Now worth over £4m, the McVitie’s Penguin Wafer range has become a popular addition to the brand since it was introduced in 2008.Matt Brown, brand director at UBUK, comments: ...
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A real ray of sunshine
Tropicana is launching a multi-million poundmarketing campaign. Called Tropicana: Your Daily Ray of Sunshine, it aims to brighten consumers’ mornings and firmly establish the juice as part of their daily ritual. The campaign launches this month with national TV and press advertising that will run until the end of April. ...
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Surprise, surprise
Ferrero is backing its Kinder Surprise range to the tune of £14m. Support includes TV advertising which kicks off on February 7 the brand’s first TV ads in seven years.
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Aah... Bisto kids are back
Bisto is bringing back its ’Bisto Kids’ this year as part of an’Aah Night’ campaign, where families pledge to have one extra night a week when they sit and eat together.
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Small & Mighty addition
Unilever is relaunching its Persil washing capsules under the Small & Mighty banner. The new capsules feature a new formula which offers the extra cleaning power of pre-treaters.
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Bubbly Caramel bar
New Aero Caramel is a bar of bubbly chocolate topped with caramel and encased in smooth milk chocolate. The launch later this month will be supported by a £5m media campaign including TV, outdoor and digital advertising, which forms part of Aero’s biggest-ever media spend. Retailers are advised to put ...
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Cadbury updates bars
Cadbury Picnic and Starbar both have new pack designs. Cadbury Picnic has been updated to improve its stand-out within the market. The new pack has a re-drawn logo and a more modern feel. Starbar has bold new lettering and a swirling ingredient story on pack.Susan Nash, Cadbury trade communications manager, ...