All Products articles – Page 168
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Ppp...pick up a wafer
United Biscuits has added a new caramel wafer variant to its McVitie’s Penguin range, in a nine-pack with a rrp of £1.86.Now worth over £4m, the McVitie’s Penguin Wafer range has become a popular addition to the brand since it was introduced in 2008.Matt Brown, brand director at UBUK, comments: ...
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Shaking up pancakes
Betty Crocker is gearing up for its biggest-ever Pancake Day on Tuesday March 8.Its Shake to Make pancakes will be advertised on TV for a record 18 days.According to IRI data, 6.8 million pancake batter units were sold around Pancake Day last year and Betty Crocker’s support saw its unit ...
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Nice and spicy
Ginsters has added a large spicy pork roll to its range, made with fresh British sausage meat, jalapenos and Cajun spices. A 25% extra-free offer supports the launch.
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Hipp relaunches range
Hipp Organic is relaunching its entire baby food range with new recipes, an improved brand identity and fresh new pack design.The original range of products and flavours remain but will be joined by juicy tomato & sweetcorn pasta with beef and sweet carrot & pea risotto with chicken, both in ...
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Relentless extension
Coca-Cola Enterprises is extending its Relentless range with the launch of a new variant, Libertus.The introduction of the new sugar-free stimulation drink coincides with the unveiling of a new look across the rest of the range. Libertus contains just 20 calories per 500ml can but the same amount of caffeine, ...
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From diet to sugar free
Diet Irn Bru has changed its name to Irn-Bru sugar free and will be back on TV for the first time in five years.Brand owner AG Barr says diet Irn-Bru has enjoyed an excellent year of national sales growth. According to Nielsen data, it has experienced 6% growth across the ...
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Curling out new lines
New to the Snack a Jacks range are Crunchy Curls made from tapioca, rice and corn. They are popped in air instead of fried so contain just 88 calories and 7% fat per 22g bag.Aimed at health-conscious women seeking guilt-free snacks that don’t compromise on taste, they come in two ...
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Gillette’s close shave
New Gillette Fusion ProGlide is a "significant advancement" in shaving performance and comfort versus the existing Gillette Fusion, according to brand owner P&G. It is said to "address every aspect of interaction with hair and skin while taking into account the different shaving habits of men". Features include a redesigned ...
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Good food campaign
Lurpak is backed by a new cinema ad the next phase in its ’Good Food Deserves’ campaign. In addition, new outdoor print advertising breaks on February 14.
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Britvic’s Hydro boost
Robinsons Fruit Shoot Hydro is a new spring water drink for children. It is available in three flavours: orange & pineapple; apple & raspberry; and blackcurrant. It comes in 350ml bottles with a recommended retail price of 85p. The launch is supported by a £2.5m marketing campaign which includes cinema ...
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Creme Egg’s big dare
Goo Dares Wins is a multi-million pound integrated marketing campaign that sees Creme Egg becoming the first Cadbury brand to link into the Spots v Stripes initiative that aims to get the entire nation playing games.The series of Goo Dares Wins ads aims to show how there’s a mischievous streak ...
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Guinness backs rugby
Guinness has been named as the Official Beer Partner of the RBS 6 Nations the first beer partner in the 100-year history of the annual international rugby tournament. The RBS 6 Nations rugby campaign will be fronted by England flanker and Rugby World Cup winner Lewis Moody; Welsh full-back ...
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Wholemeal activity
Hovis Wholemeal is backed by a £3m TV campaign supported by its biggest-ever social media programme. Olympic cyclist Victoria Pendleton is fronting the activity.
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Kit Kat boosts its dark side with new 70% name
Nestlé Confectionery is tapping into the increasing popularity of dark chocolate with the launch of its new and improved, Fairtrade-certified Kit Kat four finger 70% Dark. Containing 70% cocoa solids, it replaces Kit Kat four finger Dark. It comes in matte-finish packaging.According to IRI data, dark chocolate accounts for £205m-worth ...
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WKD Valentine’s tips
WKD Red’s Valentine’s Day campaign features posters giving men advice on matters of the heart. Tips include: ’Any chocolates you buy her must be your favourites’.
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Sandwich solutions
New from Warburtons are Square-ish Wraps and Sandwich Thins. These sandwich alternatives have been created to appeal to a younger profile than traditional bakery products.The white Square-ish wraps come in resealable packs of six with a rrp of £1.45. They have a nine-day shelf life. The new Sandwich Thins are ...
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Pantene protection
The Pantene range is being boosted with the launch of Pro-V Colour Protect products that offer protection for coloured hair in addition to benefits of either smoothness or volume.
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Pall Mall rolls out
BAT says the launch of Pall Mall roll-your-own (RYO) tobacco meets the growing demand for a value-for-money quality tobacco from an internationally-recognised brand.Pall Mall RYO comes in a red vertical pouch. It is available in price-marked packs £2.79 for 12.5g and £5.47 for 25g. The 12.5g size uses a ...
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Soothed by a kiss
Halls Soothers is back on TV in a £1m marketing campaign featuring the return of ’The Kiss’ ad. The brand’s first TV campaign since 2005, the campaign will run across all major commercial channels including ITV1, Channel 4 and Five.Susan Nash, trade communications manager at brand owner Cadbury, says: "Halls ...
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Simply porridge to go
Quaker Oats So Simple is hoping to transform the breakfast occasion with the launch of a new convenient pot format.Quaker marketing director, Hayley Stringfellow, says that with no cooking or milk required Oats So Simple Pots provide retailers with a huge incremental sales opportunity. By simply adding hot water and ...