All Products articles – Page 167
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Barr Cola boost
AG Barr has launched a 500ml Big Cola can. Available in regular and diet, it is price-marked at 49p. Nielsen stats show that Barr sold over 4.5 million cans of cola last year.
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Müller goes bananas
Müller Rice has a new limited edition banana & toffee variety. The launch is supported by a £1.5m TV and press advertising campaign. A bespoke 10-second end tag highlighting the new flavour has been added to the existing 20-second TV execution, and a new press advertisement has been developed for ...
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On the ball
Red Bull is being backed by a £1.5m ’workplace’ campaign in a bid to educate consumers about drinking the beverage at work. The theme of the activity is ’Want to be on the ball?’.
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Smint backs Cancer Care
New from Smint is a two-in-one raspberry lemon variety, launched to raise money for Breast Cancer Care. Five pence from every pack sold will be donated to the charity.
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Amber alert for Fox’s
Fox’s Ambers is the latest line from Northern Foods. The company says the launch marks the creation of a new ’everyday indulgence’ category within the biscuits market.Expected to be a hit with women aged 35-plus, the crunchy golden honeycomb biscuits come in three varieties: milk chocolate; praline and caramel. Recommended ...
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Smirnoff’s small size
Diageo has launched a new 10cl size of its Smirnoff vodka into the convenience sector. This complements its existing 20cl, 35cl, 50cl, 70cl and 1ltr range.
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Maximise your sales
Mars says its limited-edition Snickers Maximus provides forecourt traders with the perfect sales driver as it builds on its successful Mr T campaign. The bar comes without the nougat of a normal Snickers, leaving more room for a maximum serving of nuts and caramel.The launch follows a great year for ...
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Some men like it hot
Men are being used to push the delights of oven baked pasties eaten hot at home in a series of humorous ’Man Plea’ ads which form part of Ginsters’ biggest ever brand push. Supported with prime-time TV advertising, the £6.5m marketing investment for Man Plea is part of the company’s ...
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Smokin’ new flavour
Pringles are available in a new smokey bacon flavour. Brand owner P&G says bacon is a popular flavour trend for crisps and snacks, showing continual year-on-year growth.
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Chips get mega spicy
Kettle Chips is spicing up its range with the launch of a jalapeno chilli variety.Like the rest of the Kettle range, the new chips are made from the finest potatoes which are hand cooked in small batches using sunflower oil. Real jalapeno chillies have been crushed and dried to make ...
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New chew challenge
Rowntree’s Fruit Pastilles will be back on TV screens for the first time in three years in a £4m media campaign. The new ad, which will first air on March 12, will see the return of the ’chew challenge’. It will show a young man attempting to put a Fruit ...
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Campbell’s comeback
The Campbell’s soup brand is back on UK shelves thanks to a link up with Symington’s. Products include cup soups, simmer soups, savoury rice and savoury pasta and sauce.
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Powerade sports boost
New to the Powerade line-up is ION4, a still isotonic sports drink which will be used by Team GB and Paralympics GB to help them prepare for the London 2012 games.
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A Big Race every day
Cadbury is launching the Cadbury Spots v Stripes Race Season the latest game from its Spots v Stripes activation which is being supported by a £6.5m campaign, including TV and outdoor advertising, digital activity, PR, and the launch of the new limited-edition Big Race bar, rrp 54p.The Big ...
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Kit Kat bags a share
Pop Choc, a new variant on Kit Kat the UK’s third largest chocolate confectionery brand is being launched this month in a 140g sharing bag, rrp £1.89. Pop Choc consists of bite-size pieces of Kit Kat wafer coated in milk chocolate. The launch is backed with a £3m ...
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Werther’s bags chocs
Storck UK is launching the Werther’s Original chocolate range into the impulse sector in 100g hanging bags. It was originally launched last summer in 125g bags.The new 100g line-up comprises milk chocolate, chocolate caramel and Caramelts. Rrp is £1.79 and the bags come in cases of eight.The launch is backed ...
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Bunnies backed by ads
Cadbury is investing heavily in marketing support for its Dairy Milk Caramel Bunnies which, according to Nielsen data, were the number one Easter novelty launch in the past three years.The Bunnies will be supported by ads in a variety of women’s titles, as well as at a range of outdoor ...
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Collectable 50p Olympic coins - in Mint condition
With momentum building for the 2012 Olympic Games, The Royal Mint has launched a new collectable 50p range that could help forecourt retailers enhance their own ’coin’ collection.The London 2012 Sports Collection features 29 collectable 50ps, designed by the public and each representing an Olympic or Paralympic sport. They are ...
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Surprise, surprise
Ferrero is backing its Kinder Surprise range to the tune of £14m. Support includes TV advertising which kicks off on February 7 the brand’s first TV ads in seven years.
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A real ray of sunshine
Tropicana is launching a multi-million poundmarketing campaign. Called Tropicana: Your Daily Ray of Sunshine, it aims to brighten consumers’ mornings and firmly establish the juice as part of their daily ritual. The campaign launches this month with national TV and press advertising that will run until the end of April. ...