All Products articles – Page 167
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Music to their ears
Lucozade Energy is teaming up with music service Spotify for what it says is a ’world-first’ on-pack promotion.Unlimited Music With Spotify gives consumers the chance to win one of thousands of Spotify Premium accounts offering them unlimited music any time, anywhere.Consumers will also be asked to vote for their favourite ...
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Levi Roots goes fizzy
Levi Roots is entering the soft drinks market with a range of fizzy drinks. The range comprises fiery root ginger beer with lime ’n’ honey, which is made with Jamaican ginger extract; and Caribbean crush, which is a tropical blend of mango, grapefruit and pineapple. Both flavours will be available ...
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Summer starts here
Volvic natural mineral water has added a limited edition summer fruits flavour to its Touch of Fruit range.Summer fruits follows Touch of Fruit blackcurrant last year, which brought new shoppers into the category and delivered further growth for the flavoured water sector.Touch of Fruit is also launching a new sports ...
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Rushing to market
Britvic is bringing PepsiCo’s SoBe Pure Rush energy drink to the UK. Available in apple berry burst and tropical twist varieties, it comes in 250ml cans with a rrp of £1.39.
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Pastilles turn sour
This month Nestlé is launching Rowntree’s Sour Pastilles. They come in 48g impulse bags containing five extreme sour flavours: blackcurrant, pineapple, cherry and melon. With no artificial colours, flavours or preservatives, they contain 25% real fruit juice. Recommended retail price is 48p.According to IRI data, Rowntree’s has enjoyed excellent growth ...
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Trio of teas from PG
PG Tips is adding three ’fresh tasting’ tea blends to its range. The Fresh One pressed within hours of picking to give a clean, smooth tea; The Strong One a full-flavour blend with extra-pressed leaves; and The Delicate One a decaffeinated tea blend made with lightly pressed ...
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Royal Wedding tin
McVitie’s is joining in the royal celebrations with a limited edition Royal Wedding biscuit tin featuring Prince William and Kate Middleton.The 500g tin includes an assortment of traditional and chocolate biscuits with a picture of the couple on the front. Recommended retail price is £5.Sarah Heynen, marketing director at UBUK, ...
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Collectable 50p Olympic coins - in Mint condition
With momentum building for the 2012 Olympic Games, The Royal Mint has launched a new collectable 50p range that could help forecourt retailers enhance their own ’coin’ collection.The London 2012 Sports Collection features 29 collectable 50ps, designed by the public and each representing an Olympic or Paralympic sport. They are ...
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Bunnies backed by ads
Cadbury is investing heavily in marketing support for its Dairy Milk Caramel Bunnies which, according to Nielsen data, were the number one Easter novelty launch in the past three years.The Bunnies will be supported by ads in a variety of women’s titles, as well as at a range of outdoor ...
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Kit Kat bags a share
Pop Choc, a new variant on Kit Kat the UK’s third largest chocolate confectionery brand is being launched this month in a 140g sharing bag, rrp £1.89. Pop Choc consists of bite-size pieces of Kit Kat wafer coated in milk chocolate. The launch is backed with a £3m ...
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Werther’s bags chocs
Storck UK is launching the Werther’s Original chocolate range into the impulse sector in 100g hanging bags. It was originally launched last summer in 125g bags.The new 100g line-up comprises milk chocolate, chocolate caramel and Caramelts. Rrp is £1.79 and the bags come in cases of eight.The launch is backed ...
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A Big Race every day
Cadbury is launching the Cadbury Spots v Stripes Race Season the latest game from its Spots v Stripes activation which is being supported by a £6.5m campaign, including TV and outdoor advertising, digital activity, PR, and the launch of the new limited-edition Big Race bar, rrp 54p.The Big ...
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Powerade sports boost
New to the Powerade line-up is ION4, a still isotonic sports drink which will be used by Team GB and Paralympics GB to help them prepare for the London 2012 games.
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Campbell’s comeback
The Campbell’s soup brand is back on UK shelves thanks to a link up with Symington’s. Products include cup soups, simmer soups, savoury rice and savoury pasta and sauce.
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New chew challenge
Rowntree’s Fruit Pastilles will be back on TV screens for the first time in three years in a £4m media campaign. The new ad, which will first air on March 12, will see the return of the ’chew challenge’. It will show a young man attempting to put a Fruit ...
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Chips get mega spicy
Kettle Chips is spicing up its range with the launch of a jalapeno chilli variety.Like the rest of the Kettle range, the new chips are made from the finest potatoes which are hand cooked in small batches using sunflower oil. Real jalapeno chillies have been crushed and dried to make ...
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Smokin’ new flavour
Pringles are available in a new smokey bacon flavour. Brand owner P&G says bacon is a popular flavour trend for crisps and snacks, showing continual year-on-year growth.
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Some men like it hot
Men are being used to push the delights of oven baked pasties eaten hot at home in a series of humorous ’Man Plea’ ads which form part of Ginsters’ biggest ever brand push. Supported with prime-time TV advertising, the £6.5m marketing investment for Man Plea is part of the company’s ...
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Maximise your sales
Mars says its limited-edition Snickers Maximus provides forecourt traders with the perfect sales driver as it builds on its successful Mr T campaign. The bar comes without the nougat of a normal Snickers, leaving more room for a maximum serving of nuts and caramel.The launch follows a great year for ...
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Smirnoff’s small size
Diageo has launched a new 10cl size of its Smirnoff vodka into the convenience sector. This complements its existing 20cl, 35cl, 50cl, 70cl and 1ltr range.