All Products articles – Page 172
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Randoms take off
On September 6, Nestlé Confectionery is launching price-marked packs of Rowntree’s Fruit Pastilles, Rowntree’s Randoms, Smarties hexatube, Milkybar medium and Milkybar Buttons. All are marked at 35p. In addition, each outer of the sweets will include five extra packs free. Rowntree’s Randoms is now available in a 195g sharing bag, ...
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Powered up
Varta is launching its most powerful 9v lithium battery designed especially for use in household smoke detectors. Recommended retail price is £11.99.
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Peperami on TV
Peperami’s first crowd-sourced ad has made its appearance on TV to support new Peperami Nibblers. Brand owner Unilever received 1,185 entries for the crowd-sourcing initiative. Two were chosen and developed to create the new ad.Nibblers are bite-sized pieces of Peperami. The new ad sees the return of the ’Animal’ character ...
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Nice and spicy pasty
The latest special-edition pasty from Ginsters is chicken balti, which replaces the ham, leek & cheese variant. The new pasty is made with British chicken marinated in a spicy balti sauce together with potato, onion and peppers in light puff pastry.Recommended retail price is £1.99.Andy Valentine, head of brand marketing ...
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Make a mint at Xmas
Elizabeth Shaw has unveiled its Christmas range which includes seven-piece impulse packs which retail at 99p. Another new line is Elizabeth Shaw mint selection dark and milk mint chocolates infused with mint oils. Rrp is £3.99. The range will be supported by magazine advertising, competitions and promotions as well ...
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Halloween hits
McVitie’s Cake Company is launching two seasonal limited-edition variants: McVitie’s Jaffa Cakes lemon & slime cake bars and Jaffa Cakes spooky mini rolls.The cake bars come in packs of five retailing at £1.49. Packs feature pumpkins, spider’s webs and bats.The mini rolls are a blend of dark crackly chocolate and ...
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Saxon’s Sonax deal
Saxon is now the exclusive UK distributor for the premium German Sonax car care brand. It is offering eight Sonax products including a cockpit cleaner and polishing wax.
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Pasta in a cup
Premier Foods is launching Batchelors Cup a Pasta in four varieties: chicken, tomato, creamy cheese and roast vegetable. Recommended retail price is 50p.
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Going croissant crazy
Bakehouse has extended its savoury pastries range with the launch of a ready-filled cheese croissant with gouda. It is made with authentic long-rested, all-butter croissant dough to give a light open texture and rich full flavour. It is filled with 12-month matured gouda.The company said it had launched the croissant ...
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Twix Fino - the new lighter bite from Mars
New Twix Fino is a lighter version of the best-selling countline bar. Based on the original Twix recipe, it combines chocolate and caramel but instead of biscuit, it has a light-textured wafer. Launching this month, it will initially be available through small independent retailers and other impulse outlets.Manufacturer Mars Chocolate ...
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Tea-break treats
United Biscuits has launched the McVitie’s VIP Club which rewards consumers by giving away tea-break treats. Digestives, jaffa cakes and Hobnobs are all involved.
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The slice is right
Border Homebake has launched a range of individually-packed slices for convenience retailers, with recommended retail prices from 99p to £1.79. They are available in seven varieties: caramel shortcake with either milk chocolate or white chocolate coating; biscuit tiffin; honeycomb crunch; caramel crispie cake; brownie; and rocky road. Also ...
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News from Mini Moos
Fox’s Biscuits is extending its Mini Moos range with the launch of a choc chip variety. Mini Moos choc chip are malted milk biscuits with chocolate chips. They come in individual mini bags within a six x 25g multipack ideal for lunchboxes. Recommended retail price ...
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Randoms goes large
Following the huge success of Randoms in impulse bags, the sweets will shortly be available in a 195g share bag. The new bag, which has a recommended retail price of £1.45, will include 10 new shapes including foamy jigsaw pieces, padlocks and diggers. It will be available from August 23. ...
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Myleene’s an expert
Ex-Hearsay member and ’I’m a Celebrity...’ contestant Myleene Klass has been named as the new face of Birds Eye. Her official role is ’active lifestyle expert’ for the Birds Eye 100% Challenge. The Challenge ties in with the company’s commitment to selecting the finest quality ingredients for its ...
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Chuck on Facebook
Chupa Chups’ character Chuck is getting his first ever Facebook campaign in the UK. He is described as a "laid back teenager who, like Chupa Chups confectionery, helps to make life less serious". Product manager for Chupa Chups, David Leal, explained: "This is a first for Perfetti Van Melle as ...
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Christmas from Nestlé
Nestlé is launching its first fairtrade seasonal impulse line. The Kit Kat Claus bar features embossed fairtrade chocolate and a seasonal Santa design. Recommended retail price (rrp) is 45p. The bar will benefit from marketing support, focusing on the fairtrade aspect. Meanwhile, for 2010 the Quality Street My Caramel Swirl, ...
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Londis launches cereals
Londis is continuing to develop its own brand range with the launch of two new breakfast cereals: corn flakes and wheat biscuits. Both offer retailers profit margins of up to 40%.
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Crunch campaign
Nestlé is launching its biggest Polo campaign for 10 years. The ’Are you a sucker or a cruncher?’ activity, which will include outdoor advertising, begins on August 16.
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New flavour boosts for Tropicana and Copella
Pepsico has enhanced its juice brands Tropicana and Copella with new flavour additions, to help drive growth and profits for retailers. The Tropicana range has been expanded with a new citrus blend orange & lemon, available in a 1ltr format, rrp £1.99. Following the success of the recently ...