On September 6, Nestlé Confectionery is launching price-marked packs of Rowntree’s Fruit Pastilles, Rowntree’s Randoms, Smarties hexatube, Milkybar medium and Milkybar Buttons. All are marked at 35p. In addition, each outer of the sweets will include five extra packs free. Rowntree’s Randoms is now available in a 195g sharing bag, which retails at £1.45. The launch is being supported by a £3m media spend including a link up with X Factor sensation Jedward for the ’Foamy Gnome on the Roam’ hot air balloon tour.

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