All Products articles – Page 176
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McVitie’s sat fat flash
McVitie’s is returning to TV screens nationwide to drive consumer awareness of the further 50% reduction in saturated fat that came into effect across the McVitie’s Digestives, HobNobs and Rich Tea standard biscuits in December. The six-week £1.3m campaign runs across a mixture of terrestrial and Sky channels. Sarah Heynen, ...
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Takeaway favourites
Glendale Foods has launched a range of microwaveable ’Takeaway Favourites’ under its Yankee brand, to meet the growing popularity of fast food and microwave oven ownership.
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Phileas Fogg in focus
Phileas Fogg is the subject of a first-quarter £2m marketing campaign which includes new pack designs and a new TV advertisement which expands on the 2009 theme of highlighting the authenticity of the Phileas Fogg ingredients and how they are sourced. The new pack design will use more colour to ...
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New format shake-up
Britvic and PepsiCo UK are aiming to shake up the on-the-go drinks market with the biggest pack innovation in 15 years. In April, Britvic will launch a new range of 600ml PET bottles across its carbonates range a first for the UK supported by a £5m marketing campaign. ...
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Fresh Trade in pears
In conjunction with Fresh Trade UK, United Beers has launched United Pear Cider made with 30% pear juice, available in a 500ml bottle in readiness for the World Cup football season.
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Luxurious relaunch
Fox’s Biscuits is to relaunch two of its best-selling products Caramel Shortcake and Shortcake Rounds as part of the new look, luxurious Chocolatey range.
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Warburtons target snack market with zany range
Leading baker Warburtons has launched a portfolio of premium snacks as it targets a new market sector. Scheduled for launch on March 15, the range will consist of two snacking products ChippidyDooDaa pitta chips and Snackadoodle wholegrain snacks. The baked Pitta Chips are for snacking and dipping, and come ...
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More soup, please
Premier Foods aims to entice new customers and drive growth with the relaunch of Batchelors Condensed Soup with a new design to align it with the rest of the Batchelors portfolio.
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Fairy reaches big 50
The leading dish-care brand Fairy is 50 years old this year, and to celebrate Procter & Gamble is introducing a limited edition of the iconic white bottle. A heavyweight marketing campaign spanning print, online, in-store and TV kicks off this month, and is expected to trigger a clamour ...
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Panadol advances
Panadol Advance tablets will be back on national TV this month with screenings on both terrestrial and satellite stations through to March 7, representing a £500,000 investment for the first quarter. The ’Visible Man’ ad, which uses a real man and woman, combined with computer graphics, has been updated ...
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Mintel report shows Brits are big cereal spenders
Breakfast is a major focus of the day for British consumers, who spent £1.7bn on breakfast cereal in the past year, according to research company Mintel. And with 87% of adults in the UK eating cold breakfast cereal on at least a daily basis, it estimates the market will grow ...
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Cadbury price boost
Cadbury is launching a 45p rrp on-pack price promotion from this month for a limited period. The promotion will run across single bars of Crunchie, Double Decker, Twirl and Boost.Over half of shoppers say that a price-marked pack would positively influence their confectionery purchase, according to Kate Harding, the company’s ...
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Bubbling over
The introduction of Galaxy Bubbles this month will be supported by a £2.5m launch spend.Galaxy Bubbles has the same Galaxy taste in the form of its chocolate shell, and is filled with an aerated Galaxy chocolate centre.It will be available for sale in single bar format (rrp 52p) as well ...
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Campaign with a kick
Guinness is kicking the 2010 international rugby season into life with a new advertising campaign featuring rugby union stars Lewis Moody, Lee Byrne and Paul Sackey.
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Werther’s Chocolate
Leading hard-boiled sweet brand Werther’s Original, is launching a new bagged chocolate offering this year called Original Chocolate.The new range is available in three flavours milk, dark and chocolate caramels, in 125g bags with a rrp of £1.99. The launch is being supported with a £10m investment, including heavyweight ...
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Cuppa support
Consumers can now support the Royal National Lifeboat Institution’s volunteer crew, with earl grey, English breakfast and green tea joining the original Lifeboat Tea.
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St Patrick’s Day Pringles
Pringles is celebrating St Patrick’s Day this year with the launch of a limited edition can and new in-store activity. It will temporarily replace the green design for sour cream & onion.
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Drop kick sales driver
Scott’s Porage, Scotland’s number one porridge, is launching a series of limited-edition packs to celebrate a partnership between Scotts Porage Oats and the Scottish Rugby Union.The partnership is set to drive strong sales capitalising on the RBS Six Nations championship, which kicks off on February 7.The familiar iconic on-pack image ...
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Gaining an edge
The number one selling female blades and razor brand, Gillette Venus, is transforming the category for 2010, with new products and improvements to existing products.
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JTI’s Sterling work
JTI is strengthening its number one value range offering with the launch of Sterling Menthol king size 20s. Available nationally in all retail channels from this month, the new variant responds to the rising demand of menthol cigarettes and adult smokers seeking value for money.Sales of menthol cigarettes are growing ...