All Products articles – Page 176
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News
McVitie’s sat fat flash
McVitie’s is returning to TV screens nationwide to drive consumer awareness of the further 50% reduction in saturated fat that came into effect across the McVitie’s Digestives, HobNobs and Rich Tea standard biscuits in December. The six-week £1.3m campaign runs across a mixture of terrestrial and Sky channels. Sarah Heynen, ...
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Spar tempts wine fans
From April 22 to June 2, Spar will be rolling out its first national Wine Festival across its 2,100 licensed UK stores, offering 25% off more than 35 different wines. For lovers of the New World, and in anticipation of the World Cup which kicks off this summer, Spar is ...
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Footie fans light up
Retailers can take advantage of the anticipated football frenzy this summer by stocking up on the new Football Decor lighters from Bic. The colourful lighters feature images of goals, tackles and celebrations which are sure to appeal to football fans nationwide.Rrp is £1.34, while the list price for a tray ...
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World Cup powers up
Powerade has launched its 2010 FIFA World Cup campaign with a new TV commercial featuring England star Wayne Rooney, highlighting the role the isotonic sports drink will play as the on-pitch hydration partner for every team at this summer’s tournament. It will be the only drink hydrating all 736 players ...
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’Babol’ gum launch
Chupa Chups is extending its range into bubblegum following the company’s claims of record growth of 30% year-on-year in 2009 in a flat sugar confectionery market. The new range includes Bubbly Cotton Candy, available in tutti frutti flavour; Big Babol Bubblegum (six-piece pack, available in strawberry and tutti frutti flavours) ...
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All’s Fair at Cadbury
Nearly a year after Cadbury Dairy Milk (CDM)became Fairtrade certified in the UK and Ireland, the company has announced that Cadbury Dairy Millk Buttons will now carry the Fairtrade logo. CDM is also celebrating Fairtrade Fortnight (ending March 7) with the release of its first album ’Big Swap Songs’ which ...
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Premier’s TV recipe
Premier Foods, the UK’s largest food company, has signed a new deal for its Asian brand Sharwoods to fund Chinese Food in Minutes, a 13-episode cookery series to be broadcast on Wednesdays at 7.30pm on Channel Five.In order to underpin this activity, the company plans to maximise the Chinese New ...
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JTI’s Sterling work
JTI is strengthening its number one value range offering with the launch of Sterling Menthol king size 20s. Available nationally in all retail channels from this month, the new variant responds to the rising demand of menthol cigarettes and adult smokers seeking value for money.Sales of menthol cigarettes are growing ...
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Gaining an edge
The number one selling female blades and razor brand, Gillette Venus, is transforming the category for 2010, with new products and improvements to existing products.
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Drop kick sales driver
Scott’s Porage, Scotland’s number one porridge, is launching a series of limited-edition packs to celebrate a partnership between Scotts Porage Oats and the Scottish Rugby Union.The partnership is set to drive strong sales capitalising on the RBS Six Nations championship, which kicks off on February 7.The familiar iconic on-pack image ...
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St Patrick’s Day Pringles
Pringles is celebrating St Patrick’s Day this year with the launch of a limited edition can and new in-store activity. It will temporarily replace the green design for sour cream & onion.
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Cuppa support
Consumers can now support the Royal National Lifeboat Institution’s volunteer crew, with earl grey, English breakfast and green tea joining the original Lifeboat Tea.
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Werther’s Chocolate
Leading hard-boiled sweet brand Werther’s Original, is launching a new bagged chocolate offering this year called Original Chocolate.The new range is available in three flavours milk, dark and chocolate caramels, in 125g bags with a rrp of £1.99. The launch is being supported with a £10m investment, including heavyweight ...
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Campaign with a kick
Guinness is kicking the 2010 international rugby season into life with a new advertising campaign featuring rugby union stars Lewis Moody, Lee Byrne and Paul Sackey.
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Bubbling over
The introduction of Galaxy Bubbles this month will be supported by a £2.5m launch spend.Galaxy Bubbles has the same Galaxy taste in the form of its chocolate shell, and is filled with an aerated Galaxy chocolate centre.It will be available for sale in single bar format (rrp 52p) as well ...
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Cadbury price boost
Cadbury is launching a 45p rrp on-pack price promotion from this month for a limited period. The promotion will run across single bars of Crunchie, Double Decker, Twirl and Boost.Over half of shoppers say that a price-marked pack would positively influence their confectionery purchase, according to Kate Harding, the company’s ...
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Mintel report shows Brits are big cereal spenders
Breakfast is a major focus of the day for British consumers, who spent £1.7bn on breakfast cereal in the past year, according to research company Mintel. And with 87% of adults in the UK eating cold breakfast cereal on at least a daily basis, it estimates the market will grow ...
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Panadol advances
Panadol Advance tablets will be back on national TV this month with screenings on both terrestrial and satellite stations through to March 7, representing a £500,000 investment for the first quarter. The ’Visible Man’ ad, which uses a real man and woman, combined with computer graphics, has been updated ...
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Fairy reaches big 50
The leading dish-care brand Fairy is 50 years old this year, and to celebrate Procter & Gamble is introducing a limited edition of the iconic white bottle. A heavyweight marketing campaign spanning print, online, in-store and TV kicks off this month, and is expected to trigger a clamour ...
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Metallic Marlboro
Marlboro has launched a metallic ’soft pack’ variant of Marlboro Red. Available from next month, the packs available in 20s pack with the rrp of regular Marlboro products.