All Products articles – Page 175
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Red Bull’s F1 on pack
In a first for the UK, Red Bull is bringing race-track excitement to its packaging with a new design featuring Red Bull Racing and F1 title challenger Sebastian Vettel. The special-edition multipacks available until July hit the shelves this month in a strategy expected to deliver £1.6m in ...
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Stick with Sellotape
Sellotape is being relaunched with a new range, new packaging and a £2m marketing spend. Its ’original golden’tape will remain at the heart of the range.
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Mini solution
The new Loctite Mini Trio has been designed as a simple solution to the problem of glue drying up in the tube. The Trio comprises three 1g tubes of glue. Rrp is £3.49.
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Smaller pack in focus
Total UK is relaunching its Quartz lubricants with more emphasis on the 1ltr top-up packs.The range includes variants for both petrol and diesel engines. It includes a premium environmentally-friendly line Quartz INEO ECS, which claims to reduce CO2 emissions and save up to a tankful of fuel a year. ...
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Fast route to market
The Go Fast! energy shot is being listed by Esso at 350 of its sites across the UK. The shot is also going on sale in 520 One Stop c-stores across England and Wales.
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Energizer’s new look
Energizer aims to simplify battery buying for consumers by using clear performance-related messages to make the category much easier to understand.New packs show icons to indicate which device the battery is best for. For example, Energizer Ultra+ packs display icons of clocks and torches while Ultimate Lithium features gaming controls ...
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New design rolls out
JTI has unveiled a new look for its Amber Leaf roll-your-own (RYO) tobacco. Packs now feature an embossed leaf and logo design.Jeremy Blackburn, head of communications at JTI, comments: "Amber Leaf continues to occupy an incredibly strong position in the value RYO segment, and it is a must-stock for retailers. ...
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Coke identifies huge soft drink sales opportunity
There is a £1.4bn growth opportunity in the soft drinks market according to Open More Business, Coca-Cola Enterprises’ (CCE’s) new category report. Great Britain’s per capita soft drinks consumption is currently less than neighbouring countries, such as Ireland and Belgium, so CCE has identified this as a potential growth area. ...
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Cleaner, greener fuel
Hotblocks are a carbon neutral fuel for chimineas and fire pits. Made from clean recycled wood, they are said to burn hotter for longer than seasonal logs and are easier to light.
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Kit Kat’s cash prizes
Kit Kat Cross Your Fingers is the brand’s biggest promotion for the year. Promotional packs of Kit Kat four finger milk, Chunky milk and Chunky caramel give consumers the chance to win £1,000 a day from May 3 to July 11.The activity capitalises on this year’s World Cup and the ...
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Gillette’s caring side
Gillette is expanding its shave care range with the launch of four new products: a pre-shave scrub; two after shave balms and a moisturiser.Brand owner Procter & Gamble says the new lines use "advanced scientific formulas to provide the ultimate pre and after shave experience". The thermal scrub, for example, ...
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Acting on impulse
Elizabeth Shaw mint crisp chocolates are now available in a 43g impulse pack, which has a recommended retail price of 99p.Available in milk and dark varieties, the seven-piece pack has been launched to cash in on the growing self-treat category.Elizabeth Shaw chocolates will this year benefit from national magazine advertising ...
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We’re nuts about KP
United Biscuits (UB) has added Jumbo peanuts to its KP range. Described as the company’s ’biggest ever peanuts’, there are three varieties: salted, salt & vinegar, salt & pepper and spicy chilli. Salt & vinegar and spicy chilli are available in 75g handy packs. Price-marked versions are available at 79p. ...
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More soup, please
Premier Foods aims to entice new customers and drive growth with the relaunch of Batchelors Condensed Soup with a new design to align it with the rest of the Batchelors portfolio.
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Warburtons target snack market with zany range
Leading baker Warburtons has launched a portfolio of premium snacks as it targets a new market sector. Scheduled for launch on March 15, the range will consist of two snacking products ChippidyDooDaa pitta chips and Snackadoodle wholegrain snacks. The baked Pitta Chips are for snacking and dipping, and come ...
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Luxurious relaunch
Fox’s Biscuits is to relaunch two of its best-selling products Caramel Shortcake and Shortcake Rounds as part of the new look, luxurious Chocolatey range.
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Fresh Trade in pears
In conjunction with Fresh Trade UK, United Beers has launched United Pear Cider made with 30% pear juice, available in a 500ml bottle in readiness for the World Cup football season.
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New format shake-up
Britvic and PepsiCo UK are aiming to shake up the on-the-go drinks market with the biggest pack innovation in 15 years. In April, Britvic will launch a new range of 600ml PET bottles across its carbonates range a first for the UK supported by a £5m marketing campaign. ...
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Phileas Fogg in focus
Phileas Fogg is the subject of a first-quarter £2m marketing campaign which includes new pack designs and a new TV advertisement which expands on the 2009 theme of highlighting the authenticity of the Phileas Fogg ingredients and how they are sourced. The new pack design will use more colour to ...
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Takeaway favourites
Glendale Foods has launched a range of microwaveable ’Takeaway Favourites’ under its Yankee brand, to meet the growing popularity of fast food and microwave oven ownership.