Kit Kat Cross Your Fingers is the brand’s biggest promotion for the year. Promotional packs of Kit Kat four finger milk, Chunky milk and Chunky caramel give consumers the chance to win £1,000 a day from May 3 to July 11.

The activity capitalises on this year’s World Cup and the interest in football that’s going to create. To participate in the promotion, consumers go online. There, they get to show support for their favourite team while at the same time entering a unique code from the inside of their pack to see if they have won the daily prize.

The activity is supported by a £10m media support package.

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