All Products articles – Page 180
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The heat is on
Kepak Convenience Foods has launched Rustlers Hot Subs. The range has two variants: southern fried chicken with creamy mayo and tangy meatballs with tomato & herb sauce. Rrp is £1.99.
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Paw Ridge for kids
Quaker has launched a new porridge aimed at children. Paw Ridge is designed to be a healthy but convenient option. The oat-based breakfast product comes in individual sachets which can be microwaved in 90 seconds.The product is designed to appeal to 8- to 12-year-olds and is available in original ...
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Stub it out in style
Imperial Tobacco has introduced the ButtsOut personal ash tray (rrp 99p).The product is a portable box for cigarette ends that fits in the hand and snugly in the pocket for use outside when an ash tray is not available, and aims to help reduce litter.Imperial Tobacco’s UK corporate affairs manager ...
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Doritos adds mystery
Doritos is launching a new ’mystery’ flavour competition where consumers can win £20,000. Brand owner Pepsico says ’iD3’ is the first ever mystery flavour product to be launched in the UK and has been designed specifically for the impulse channel. The promotion involves consumers having to buy and try ...
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Trebor adds gum
Cadbury is extending its popular Trebor Extra Strong brand with the launch of a gum in spearmint and peppermint flavours. The company said it identified an opportunity to grow the gum category by appealing to consumers aged 35-plus. It believes Trebor Extra Strong is the perfect brand to do that. ...
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Look after your mates
Beverage Brands has launched a responsible drinking campaign aimed at 18- to 24-year-olds. The drinks manufacturer says the poster-led project, entitled ’Look After Your Mates’, is intended to deliver the messages that friends should look out for one another and the only good night out is a safe night out. ...
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Windsor Blue price drop
Imperial Tobacco has reduced the recommended retail prices of Windsor Blue. New price-marked packs have kingsize at £2.20 for 10, £4.35 for 20 and superkings at £2.23 and £4.40.
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Kit Kat’s music break
Nestlé Confectionery is launching a new on-pack promotion called Music Break - the third and final of its three significant Kit Kat promotions this year. It aims to further boost sales for Kit Kat with 35 million free music downloads up for grabs. A big media campaign will include new ...
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CCE gives it a shot
Coca-Cola Enterprises (CCE) has launched new Relentless Shots. Providing the same amount of energy as 250ml of regular Relentless, CCE says each 50ml Shot contains 80mg of caffeine as well as vitamins B6 and B12. The UK energy category is now valued at £535m and is the fastest-growing sector, at ...
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Cigs get new designs
JTI has revamped its Mayfair and Berkeley ranges of cigarettes. According to the company, the new-look Mayfair pack has been updated to give the brand a more contemporary feel and changes include a faded stripe design in the background, a fine silver stripe down the left-hand margin, a smaller, embossed ...
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Pepsi comes with music
Promotional packs of Pepsi, Pepsi Max and Diet Pepsi give consumers the chance to win Nokia 5800 Comes With Music phones. The activity is supported by TV advertising.
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Crossroad rolls out
Scandinavian Tobacco Group UK (formally Henri Wintermans) has launched a new premium roll-your-own tobacco. Called Crossroad, it comes in 25g pouches with a rrp of £5.98.
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Mints on the decline but strong ones are popular
Researchers at Mintel are warning that the UK mint market is cooling off. According to the company’s latest report on the market, the mint sector has declined by as much as 8% during the past five years - falling from £204m in 2004 to just £187m in 2009. In addition, ...
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Xtremely good launch
Procter & Gamble (P&G) has launched Pringles Xtreme, which targets a younger audience with stronger flavours. They come in four bold flavours: exploding cheese & chilli; smokin’ ribs; flamin’ chilli sauce; and fiery wasabi. All flavours are available in 150g cans with a rrp of £1.55. Exploding cheese & chilli ...
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Towering success
Freestyle motocross rider Robbie Maddison performed a backflip over an open Tower Bridge in London earlier this summer. Maddison is taking part in the Red Bull X-Fighters World Tour.
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Lucozade backs BB
Lucozade is sponsoring the 10th season of Big Brother. The sponsorship, which covers the main show on Channel 4 as well as the E4 spin-off shows, is supported by a £12m marketing campaign. Brand owner GlaxoSmithKline expects the activity to drive "significant sales" for the drink over the key summer ...
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Getting the Balance right
Müller is relaunching its Corner Healthy Balance brand with new recipes and pack designs, all backed by TV, press and online advertising. The recipe has been adjusted to make it less sweet.
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Bikers hit Battersea
Battersea Power Station in London will play host to the Red Bull X-Fighters World Series Finale in August. According to Red Bull, the event will see 12 of the world’s best Freecycle Motocross riders perform in front of a 17,000-strong crowd. Not only is it the first time ...
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New look at Bendicks
The Bendicks brand is being relaunched with new flavours, formats and packaging. The company says the move will "extend the brand’s relevance to a wider group of younger consumers and expand the number of usage occasions". New flavours include Bendicks Bitteroranges (with a hint of chilli) - a dark chocolate ...
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Britvic holiday offer
Britvic and PepsiCo are launching a summer holiday offer on 7Up where consumers get £10 off a holiday with Thomas Cook. To claim the holiday vouchers through the Natural Wonders on-pack promotion, shoppers log onto the 7Up website. There is also the chance to win a holiday to one of ...