All Products articles – Page 182
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Taking it to the Max
Pepsi Max is giving away £1m in its new ’Max it for a Million’ on-pack promotion.The activity ties in with Pepsi’s global partnership with the ICC World Twenty20 England 2009 cricket tournament.Consumers get the chance to win £10,000 every day until June 21.In addition to the daily prize, Pepsi Max ...
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A perfect match
Britvic is launching an on-pack promotion to support Robinsons’ association with Wimbledon. Consumers can win tickets to the championship and play at the All England Tennis Club.
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Gallo targets impulse
Global wine producer, E&J Gallo Winery is to roll out its Redwood Creek brand across the grocery and impulse sectors this month. There are three wines in the range, all with a rrp of £6.99: Cabernet Sauvignon, Merlot and Chardonnay. They are targeted at ABC1 males. David Mallory, impulse channel ...
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Flamin’ good launch
Walkers launches a new spicy flavour of Doritos on to the market this month called flamin’ cheeseball.The snack is available in a 225g sharing bag (rrp £1.77) as well as a 40g bag (rrp 38p).The company is also running a competition giving away a trip to Las Vegas every day ...
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Rowntree’s Randoms: for fun-loving consumers
Nestlé Confectionery is launching Rowntree’s Randoms on May 18. These are jelly sweets in a random range of textures, flavours and shapes. All are free from artificial colours and flavours. The company expects them to be a big hit with 16- to 24-year-olds.The launch will be backed by a £6m ...
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A sense-ational chew
Wrigley is set on shaking up the chewing gum category as it rolls out its new, premium, ’sense-stimulating’ gum, which will be available nationwide from June. The 5 range will be available in three flavours: cobalt - cooling peppermint; electro - tingling spearmint; and pulse - crisp tropical. It is ...
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Bounce into summer
Mars is giving away 200,000 balls this summer by bringing back its ’Mars Balls Get Britain Playing’ campaign.The promotion runs through on-pack, trade and sampling and will give away cricket, rugby and tennis balls in addition to footballs. It will be supported by a £5m media spend which Mars says ...
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Big boost for Cadbury
Cadbury is launching Cadbury Boost Duo and Cadbury Double Decker Duo.According to the company, the Duo format broadens the appeal of these two single bars to men and women, making the bar more manageable because they can eat half now and save half for later. Rrp is 65p.Meanwhile, Cadbury has ...
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Anything’s possible
Coca-Cola Zero is launching its latest ad campaign this summer which is aimed at the ’lads’ market.Building on last year’s partnership with the James Bond franchise, the ads concentrate on the message ’the impossible made possible’.Aimed at the brand’s target male 20-something consumer, the company says the ads continue to ...
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Red Sky ads
Walkers is running a major TV advertising campaign for its premium crisps, Red Sky. The campaign focuses on the snack’s 100% natural ingredients.
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Ribena’s double act
GlaxoSmithKline launches its Have a Field Day on-pack promotion on all Ribena in-home squash and Tetra Pak formats this month. It allows consumers to collect tokens which can be swapped for fun days out.The company is also giving away a million inflatable ’Lunchtime Assistants’ in its Ribena Out for Lunch ...
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A cut above
JTI is launching five limited edition designs for Silk Cut. Available for four weeks, they revolve around the ’Cut’ theme, including Short Cut and Director’s Cut.
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In the swim
Coca-Cola GB is backing the launch of its Schweppes Abbey Well water with a ’free swim’ promotion. For every swim redeemed it will donate £1 to the London 2012 Olympics.
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Simply a relaunch
Birds Eye is relaunching its Simply range of fish, poultry and red meat in new packs with a more premium look. The brand will be backed by a £3.2m spend including TV ads.
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Pouch power
Vimto has launched a 250ml resealable pouch version of its fruit drink. It will hit shelves next month and is expected to be a big hit with the kids ’grab and go’ market.
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The Perfect solution
Autoglym’s new Perfect Palm is a lightweight, ergonomic device for applying cleaning and polishing products. It grips to your fingers to "deliver exceptional performance with minimum physical effort". There are two versions: the Perfect Palm Applicator which delivers cleaning products to bodywork, glass or upholstery; and the Perfect Palm Microfibre ...
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Rustling up an offer
Kepak Convenience Foods hopes to broaden the appeal of its Rustlers range with the launch of two permanent price-marked products - bacon roll and hot dog at £1.49.In addition, Kepak is backing the brand with a £2.5m campaign including TV and cinema advertising and a link up with the new ...
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Express move made by Henri Wintermans cigars
Henri Wintermans has launched a new Café Crème miniature cigar - while at the same time announcing it has brought the brand’s distribution back in-house.The company says the Café Crème Express cigars are smaller than its traditional miniatures and have been developed in response to changing behaviour among smokers.James Higgs, ...
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Camel gets funky
JTI is introducing limited-edition ’World Inside’ designs for Camel cigarettes across the independent and wholesale channels.The designs feature a modern, bold interpretation of the Camel logo on the front, while an innovative printed inner frame allows the image to continue even when the packs are opened.The limited-editions are available ...
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Red Bull goes large
Red Bull, known for its distinctive 355ml can, is now available in a larger 473ml version. The new size was chosen as it retains the slim-line look. Rrp is £1.99.Matt Hollier, head of off trade for Red Bull, says: "Like all our different formats, the launch of the 473ml has ...