All Products articles – Page 186
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News
A Monster launch
Walkers is bringing back its original Monster Munch snack.The move means a return of the old version - with bigger, crunchier snacks, bigger pack format and retro pack design featuring the iconic Monster characters.The launch will be supported by an online PR and marketing campaign.Original Monster Munch, now called Mega ...
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Magnum’s getaway
Unilever is running a ’Win a VIP Getaway Every Day’ on-pack promotion on Magnum.The promotion aims to highlight the brand’s indulgent credentials.It is supported by a £1m marketing spend, including a TV commercial fronted by Desperate Housewives’ star Eva Longoria.Anna Ford, Magnum senior brand manager, says: "Magnum has been performing ...
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Flavoursome trio
Wrigley has expanded its top chewing gum ranges with the launch of three new flavours.Airwaves has a new green mint flavour which the company says is set to drive sales in the category by tapping into the growing popularity of spearmint flavour chewing gum - which has increased by almost ...
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Diageo gets into the spirit
Diageo GB is building on its campaign to highlight spirit and mixer serves with the launch of its autumn Mellow Spirits activity. This is backed by a £300,000 spend on print advertising, sampling and in-store pos material.Suggested serves include Bell’s & ginger and Baileys on ice.0207 9275200
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Wispa’s back again
Cadbury is bringing back Wispa permanently from next month.Wispa was one of the most successful chocolate bar launches of the 1980s and was reintroduced as a limited edition last October. The trial saw 20 million bars fly off the shelves in just seven weeks, the fastest new product sell-out for ...
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Heinz adds 13 new soups
Heinz is adding 13 new varieties to its ambient soup range. Backed by a £2.5m campaign, including TV advertising, there are new additions to its Classics, Weight Watchers from Heinz, Taste of Home, Big Soup, Farmers’ Market and Soups of The World ranges.New flavours include carrot & lentil in Heinz ...
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Totally tropical new look Lilt
Lilt is being relaunched with new packaging and new advertising focusing on the ’Totally tropical taste’ of the drink.The updated design is available this month. It highlights the "fun and relaxed" brand messages of blue skies and lazy days.The new look is backed by an £850,000 marketing ...
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It’s the Weatherman
Danone Waters has launched a Weatherman service for independent retailers comprising a weekly email detailing the week’s weather forecast as well as bottled water sales predictions.The bottled water company describes the service as a "useful tool" that could make a massive difference to profits.It says that taking 14°C as a ...
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Revels flavours go to a vote
Revels consumers are currently able to vote out their least favourite flavour which will be replaced by a mystery new one.The Revel with the most number of votes on September 9 will be evicted for a limited time with the new one appearing in packs from November.Consumers can ...
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Esso goes for Mobil
ExxonMobil is moving to a 100% Mobil offering in its Esso forecourts.The company says the move is in response to an increasing number of vehicles requiring specific grades of oil - in most cases synthetic oil. The Mobil range will give drivers a comprehensive choice of premium oil and lubricants. ...
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Duracell powers up
Duracell is expecting to shake up the battery category with its biggest innovation for 10 years - a technological reformulation bringing improved power and performance to its battery range.Duracell Plus - its core line - has an "advanced longer life"; while Duracell Ultra - described as the longest lasting Duracell ...
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Terry’s cosmic launch
Kraft Foods is launching a limited edition Terry’s Chocolate Orange cosmic crunch bar.It follows the success of a cosmic crunch Chocolate Orange ball which, according to AC Nielsen figures, was the number one new product launch in impulse outlets last Christmas.The new bar comprises orange chocolate with toffee-flavoured crunchy ...
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Live the dream with Coca-Cola
Coca-Cola Enterprises is celebrating its 80th year of involvement in the Olympics with an on-pack promotion on Coca-Cola, Diet Coke and Zero.The activity gives consumers the chance to win a ’dream experience’ such as living like a movie star for a day.Entry is via a Coke Zone code found ...
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The choice is theirs
Walkers has teamed up with leading chef, Heston Blumenthal, for its latest promotion.The company is inviting consumers to invent and choose a new flavour crisp.The ’Do us a flavour! Win a Packet!’ promotion will see six finalists chosen by Blumenthal, with their flavours going on sale. The public then ...
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Red Bull flying high
Red Bull Cola is already a big hit in forecourts. According to AC Nielsen data the 355ml can, which was launched in April, has shot to the number 19 spot in the list of single serve soft drink SKUs.The premium cola contains 100% natural ingredients including both the original kola ...
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Bread with extras
Délifrance has added four Omega 3 breads to its catering range.The four Délivital loaves are supplied part-baked frozen and contain flax seeds, sesame seeds and oatflakes.There is a bloomer, which works well for topped bruschettas or sliced for sandwiches; a boule, which makes a great crusty sandwich roll or burger ...
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Big brands get refreshed
Two of Imperial Tobacco’s top brands - Golden Virginia and Windsor Blue - are available in new-look packs.Windsor Blue packs use a more vibrant blue colour with silver lettering to give them a premium look. Windsor Blue King Size smooth is the first variant to get the new packaging ...
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Bic adds value to lighters
Bic is adding a range of lighter cases to its range.The new Bic Select collection comes in three premium designs: Touch - which has a leather feel; Metal and Mini Metal - both of which have a chrome effect.The idea is to turn lighters into an ’eye- catching ...
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Kit Kat double act
Nestlé is replacing its Kit Kat Chunky with a two-piece bar called Chunky Duo. At the same time a new Chunky peanut Duo is being added to the range. Recommended retail price for both products is 58p.The company says the launches are in response to consumer demand for portion control ...
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Serving up a treat
Haagen-Dazs has been named the official ice cream supplier of the Wimbledon Tennis Championships for the third consecutive year.The summer range includes a limited-edition raspberries & meringue variety, as well as seasonal favourite, strawberries & cream.Activity at Wimbledon includes two Haazen-Dazs-branded shops and 18 outlets where visitors can buy the ...