All Products articles – Page 189
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News
Ginsters gets ready
Ginsters is launching a three-strong range of premium ready meals. The three varieties are beef & peppered dumplings, pasta bolognese and chicken tikka & rice, all with a rrp of £2.99.The products enter the £1.9bn ready meals market, which Ginsters says is growing at 3.8%.The products use top quality ...
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Mars pitches in
Mars is giving away 100,000 footballs as part of a new campaign aimed at encouraging the nation to get back on the pitch.The new ’Mars Balls Get Britain Playing’ campaign will feature an on-pack promotion and will be backed by a £7m marketing spend.The promotion, which follows the success of ...
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Guinness boost for St Patrick
Diageo is investing £3m in promoting Guinness and St Patrick’s Day in stores.This year, St. Patrick’s Day (March 17) falls on a Monday, and follows a huge weekend in sport - highlights include Guinness Premiership rugby, the final day of the RBS Six Nations and the Cheltenham Gold Cup.POS materials ...
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Walkers’ Brit packs
Walkers has put £5m behind the launch of a new on-pack promotion which offers consumers savings on trips around Britain - from theme parks to traditional pub lunches. Walkers ’Brit Trips’ will benefit from a strong marketing campaign which includes a new TV creative featuring Gary Lineker driving an old ...
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Red Bull flies high
The Red Bull Flugtag is set to soar back into London’s Hyde Park on June 7. The man-powered flight competition will see 40 ’loopy’ teams attempt to take flight in flying machines they have built themselves.Flugtag will be supported by a £2m marketing spend, including TV advertising and terrestrial TV ...
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Old El Paso twosome
Old El Paso is firing up sales of its Mexican food range with two new products.The oven baked Crispy Chicken fajitas kit includes a special shaker bag to give the chicken a crispy crumb coating. It is aimed at families who want more taste but less heat in their food.The ...
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Joss’ Flake moment
Cadbury Trebor Bassett (CTB) has signed up singer Joss Stone as its first celebrity Flake Girl.The star will appear in the company’s TV ad campaign, which will feature the Flake moment with Stone singing, ’Only the crumbliest, flakiest chocolate’. The ads, due on our screens this month, form part of ...
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Hoops get healthier
United Biscuits is giving Hula Hoops a makeover and extending the range, with the activity backed by a £2m TV campaign.The advertising will run from May to July letting shoppers know about improvements to the product’s health credentials - the handypack core range (original, BBQ beef, salt & vinegar and ...
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A real taste of home
Heinz is hoping for a bigger slice of the dessert sector with the launch of two ambient products: Taste of Home gorgeous classic creamy custard and delicious creamy rice pudding.The tinned desserts join Heinz’s range of sponge puddings under this new ’Taste of Home’ banner.The range features seven new and ...
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Mars’ tempting two new ices
Mars has launched two ice cream products aimed exclusively at the impulse sector. New Galaxy vanilla & chocolate temptation cone is targeted mainly at women. Rrp is £1.25. It will be backed by Galaxy’s £9m advertising campaign.Meanwhile, the Starburst Smoothie lolly -in berry blast and exotic fruits flavours, contains 30% ...
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Magnum’s star signing
Desperate Housewives star Eva Longoria has signed up with Unilever to be the face of the Magnum ice cream brand for its 2008 advertising campaign.The high-profile activity includes promotion of the new Magnum mayan mystica, which is inspired by the ancient origins of chocolate. It is a premium chocolate ice ...
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Rolling out Strollers
In a bid to breathe fresh life into the sausage roll category, Wall’s has launched a new meat snack - the Stroller.Expected to add significant value to its £65m brand, Wall’s says the individually packaged Stroller is a variation on the jumbo sausage roll - using a "unique-style" pastry, rather ...
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Pringles on the run
Pringles is breaking away from its traditional crisps- in-a-can formula with two new launches this spring.The Pringles Pocket Pack is a single-serve bag containing mini-sized Pringles and will be available in two of the brand’s most popular flavours: original and sour cream & onion. The company is keen to target ...
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Tropicana: a real smoothie
Pepsico has launched Tropicana into the smoothie market.The pure fruit products aim to capitalise on the fast-growing smoothie sector, which according to Tropicana is currently the second-biggest segment in the chilled category - worth £210m and growing at 30% year-on-year.The smoothies come in five flavours: strawberry & banana; mango, passionfruit ...
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Awaken your senses
Nestlé Rowntree is kicking off its biggest ever KitKat launch this month, with a £9m media campaign to support the introduction of KitKat Senses.The new chocolate bar is a combination of crispy wafer, hazelnut praline and milk chocolate. Each 31g bar comprises five pieces, which Nestlé says is ideal for ...
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British and proud
Walkers is launching a multi-million pound Home Grown marketing initiative aimed at encouraging customers to celebrate Britishness..The campaign is part of a £27m marketing investment which is being put behind the Walkers brand this year - the biggest spend in the brand’s 60-year history.It aims to reinforce the message that ...
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Chill out with Thorntons
Thorntons individual ice cream luxury sticks are coming onto the market this month.The decadent ice creams aim to capitalise on the trend for more premium and indulgent products in the snacking market.The summer sticks are available in two flavours, toffee temptation and chocolate trio, and have a rrp of £2.69 ...
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Cleaner and greener
CarPlan has launched what it claims is the first eco-friendly range of car care products available from a leading car care brand in the UK automotive market.The EcoCar range uses natural products and is aimed at the growing number of consumers who are concerned about reducing their carbon footprint. The ...
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New look for Coke
Coca-Cola is going back to its roots with a new packaging design across its entire range.The new look incorporates the most iconic elements of the original red and white design created by the company in 1886, but with a modern twist.In a bid to encourage customers to think green, the ...
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Premium ice cream
R&R is launching a stack of products this month which are aimed at the impulse summer ice cream sector.These include Rachel’s premium organic ice cream, which is the first ice cream product for the Rachel’s brand. The ravishingly raspberry and decadently double cherry flavours, both available in a 500ml ...