All Products articles – Page 193
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News
Coke’s the ticket
Consumers of Coca-Cola and Coke Zero will get the chance to win tickets to top football matches in a new promotion that kicks off next month.Using the theme ’Win a Real Saturday’, the on-pack activity will have codes printed on packs. Consumers can check to see if they’ve won on ...
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Cute mints
Canadian company Little i is launching its Mirror Mints range onto the UK market via distributors ICA.The sugar-free peppermints come in little pink tins complete with a mirror.There are five designs with messages including ’cute’, ’spoilt rotten’ and ’high maintenance’.Target audience is women aged 16 upwards.Rrp is £1.50, and ...
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Fresh look for frozen
Birds Eye is relaunching its entire product portfolio with a fresh new look, as part of a £25m investment for 2007.The aim of the packaging update is to communicate the taste and freshness of the products and also make it easier for consumers to shop the freezer. According to IRI ...
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Wheely good jelly sweets
Rotella, a selection of fruit jelly sweets shaped like catherine wheels, is the latest addition to Haribo’s hanging bag range.During the launch period, bags will sport the Tour de France logo to acknowledge Haribo’s position as official supplier to the tour. The bike race goes from London to Canterbury ...
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Handy pack for RYO smokers
Swan has launched a new Combi pack which contains 50 filters and 50 green papers. It has a handy flip-top and is no wider than a packet of papers. A recent consumer survey carried out by Swan brand owner Swedish Match, found that the glue is ...
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It’s lighting up time
Gallaher is launching Brio lighters in the UK. Available in Maxi and Micro formats, they both incorporate a ’smooth spark wheel’ system to ensure they are child resistant but at the same time retain a smooth lighting mechanism for adult users.Rrp is 69p for the Maxi and 49p for the ...
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Trident’s latest Splash
A raspberry & peach flavour is being added to the Trident Splash gum range. It is the best-selling Splash line in Sweden and also a top seller in Norway so Cadbury Trebor Bassett (CTB) has high hopes for it here. Rrp is 50p.At the same, CTB is launching a ...
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Summer of music
Duracell has teamed up with iTunes for an on-pack promotion as part of its ’Summer of music’ activity. Consumers get a free iTunes download with every purchase of special AA4, AAA4, C2 and D2 packs of Duracell Ultra M3 and Plus batteries.The promotion is supported by online advertising, ...
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Boost for Lucozade
Lucozade Sport, which saw 33% sales growth last year according to AC Nielsen figures, looks set to receive a further lift thanks to the launch of a new Caffeine Boost variant.Maker GlaxoSmithKline, describes it as the ’first caffeinated isotonic still sports drink’. It contains a thirst-quenching ...
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Hail new caesar wrap
BP has added a chicken caesar flavour to its successful Wild Bean Café wraps range.At the same time, the whole range has new packaging which aims to deliver better stand out in the chiller plus clearer nutritional information including fat, salt and calorie content.The wraps are produced by Cheshire-based Gibsons ...
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Choozers are oozers
Choozers is the latest launch from the Starburst brand. The new sweets build on the strength of the popular fruit chew but have centres filled with fruity ’ooze’.There are three varieties: orange & mango, raspberry & orange and pineapple & orange. All are available in bags (rrp £1.25) and sticks ...
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PJ’s gets an edge
Three new flavours have joined the PJ’s Smoothies range: look sharp; rainforest acai; and black & blue. In addition ’what a night’ has replaced ’daily detox’ and ’energy boost’ now has added yerbe mate.Pepsico marketing director, Will Ghali, reckons the brand’s new ’fruit with an edge’ positioning projects a ...
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Tango goes for natural taste
Britvic has removed all artificial flavours and colours from Tango. In addition, the range has been extended to include a new citrus flavour plus there’s a new bottle shape and pack design.The soft drinks company is investing £2m in a campaign to raise awareness of the changes.Tango citrus, which ...
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Lighter wine gums launch
New Maynards Wine Gums Light contain half the sugar and 30% fewer calories than standard gums.Cadbury Trebor Bassett says the launch is in response to the growth in the healthier confectionery market, which has seen sales soar by 40% since 2001.The new gums come in roll packs, ...
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Wheaty new hoops
United Biscuits is launching Multigrain Hula Hoops - made from a combination of rice flour, maize flour and wheat bran. The company says they are the ideal snack for hungry consumers looking for a healthier alternative.Two flavours - cheese & onion and salt & vinegar - are available in ...
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Rice try from P&G
Procter & Gamble believes it’s cracked the ’better for you’ snacking market with its new Pringles Rice Infusions.As the name suggests, they are made from ground rice and as such are naturally lower in fat than regular Pringles (they actually contain 30% less fat).They come in 160g tubes in four ...
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Simple solution
Kellogg’s is simplifying its range for the convenience sector. The core range of snacks and cereals will include popular lines like Special K, innovative products such as Optivita and indulgence items like Crunchy Nut peanut crisp bars.Fourteen cereal lines and 10 snacks will be pricemarked to communicate value to consumers.0870 ...
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CDM’s £6.5m media spend
Cadbury Trebor Bassett is spending £6.5m on a six-week campaign for Cadbury Dairy Milk - its biggest spend for any chocolate brand in five years. Activity includes TV, press, outdoor and digital advertising.0870 191 7343
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Pepsi-cola gets six of the best
Pepsi has new pack designs across all formats. In its 109 year existence, the brand’s design has changed just 10 times but to keep pace with "the ever-changing interests of today’s consumers", six different pack designs are being introduced. There’s a lead design for each variant, with ’breakdancer’ for Pepsi ...
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KP’s big tasty nuts
KP Big Nuts are new from United Biscuits (UB).They come in four ’intense’ flavours: chargrilled steak, cheddar & onion, hickory smoked BBQ and red hot chilli.They come in 60g and 200g bags, rrp 59p and £1.29 respectively.Launch is backed by a £1.5m marketing spend including a print campaign in men’s ...