Magnum is running a £1.5m promotion which brand owner Unilever says is the biggest ever for an ice cream brand. The ’Win a luxury break every day’ competition gives consumers the chance to win trips to Europe. The promotion runs throughout July and August and is supported by a dedicated TV ad, poster campaign, press support and pos kits.

Magnum is the UK’s number one hand-held ice cream, worth £88m according to IRI figures.

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