All Products articles – Page 195
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News
Win with walkers snacks
Walkers has relaunched its snacks brands with significant reductions in their saturated fat and salt contents.Quavers, Monster Munch, Walkers Squares and French Fries now have 80% less saturated fat and at least 25% less salt than in 2006. The line-up is completed by Wotsits, which was already lower in saturated ...
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Feasters’ showtime
The Feasters range of microwaveable burgers is set to enjoy prime-time TV coverage as sponsor of Supermarket Sweep, hosted by Dale Winton, on ITV1. The brand has a new look for its TV debut, which will run for 60 shows. A new pack design includes the message ’100% beef’.0151 477 ...
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Cracking porridge, Gromit
Mornflake is giving readers the chance to win free cases of the first-ever Wallace & Gromit-branded porridge oats.The cereal company has secured the licence to the popular characters and endeavoured to ensure that its new products appeal to children but also taste great.Extremely nice porridge oats are available in original ...
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Classic ice creams return
Fredericks Dairies is strengthening its Cadbury portfolio with an addition that aims to bring ’vintage cool’ to the freezer.The Cadbury Flake 99 Classic raspberry cone will introduce new consumers to an iconic brand and take older ones back to their childhood. The milk chocolate-lined cone is filled with vanilla ice ...
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Nozzles: weapon of choice in the UK gum war
The gum war between Wrigley and Cadbury Trebor Bassett’s new Trident brand is moving onto the forecourt, with both companies booking nozzle advertising through media specialist Alvern. Wrigley is promoting its new car-friendly Extra ’Biggi’ bottle pack, which contains 60 pellets of gum and is specifically aimed at forecourts and ...
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New taste for camel
Gallaher has announced the launch of Camel natural flavour filter 20s and Camel natural flavour subtle 20s as additions to the Camel premium cigarette range.They are made from 100% whole leaf tobacco, with no added flavouring and a higher Virginia tobacco content to offer smokers a more enjoyable taste and ...
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Jaffa Cakes score
McVitie’s Jaffa Cakes, made by UBUK, have become the official energy snack of the England cricket team.The England and Wales Cricket Board logo will appear on packs, along with a promotion offering cricket-related prizes, including the chance to meet a member of the England team and international tickets.UBUK believes the ...
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NewsEnergy burst
The Lucozade Energy brand is being backed by its biggest-ever marketing drive.Starting in April, the £8.25m ’We’re giving 10,000,000 Britons their edge back’ campaign aims to create unprecedented demand through a range of activities.These include a ’brand experience’ roadshow at motorway service stations and workplaces across the UK, where ...
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Britvic squeezes juice category
Britvic will be launching two new pure juice products in the second half of the year.New Smooth Juice is an ambient product with added barley to give it a smoother texture. It will come in orange, apple and apple & blackcurrant flavours in 1ltr resealable bottles. Fruit Shoot 100% Juice ...
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Diet Coke’s big break offer
Diet Coke is giving consumers the chance to win their ultimate ’Diet Coke break’, worth £10,000, in an on-pack promotion running throughout this month. Five hundred breaks are up for grabs. Non-winners will be able to take advantage of special offers including discounts off shopping and travel.In addition, Diet ...
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Man appeal
Gallaher has launched new Silk Cut Graphite featuring a dual carbon filter to deliver a smoother smoke with enhanced flavour.The new filter is said to be unique to the UK.To emphasise its exclusivity, Graphite comes in an eye-catching silver bevel-edged pack with "modern masculine appeal". It will be launched in ...
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Origins added to Magnum range
Unilever UK is adding two new variants to its Magnum range.The new additions use authentic ’origins’ ingredients to reinforce the brand’s indulgence credentials while also tapping into the trend for premium products.Ecuador dark joins both the impulse and three-stick multipack line-ups. It features vanilla ice cream coated in thick Ecuadorian ...
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Natural selection
Eat Natural has launched an indulgent new seasonal snack bar, which will be available for a limited period of four months.The introduction follows the success of a special summer recipe bar last year - Eat Natural now plans to introduce three limited-edition seasonal lines throughout the year.The current product combines ...
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Spotlight on Maoam
A high-profile advertising and online campaign aims to keep Haribo’s Maoam brand in the spotlight in 2007. TV advertising, which breaks this month and runs into March before a second stint in June, is expected to reach an estimated 22 million consumers across a range of channels - while complying ...
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Organic shake just for men
My Goodness has launched what it says is the UK’s first organic impulse drink for men.The new For Goodness Shakes organic vanilla bean drink contains as much fibre as a bowl of porridge.The launch is supported by a £2m press and sampling campaign. In addition, the drink is endorsed by ...
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Taste of Heaven
Nestlé Rowntree is targeting the growing premium chocolate sector with the launch of Heaven, a range of Swiss chocolate with indulgent soft centres.Described as an accessible ’connoisseur’ brand aimed at women, Heaven will be available from mid-February and is being supported by a £4m media spend, including a heavyweight TV ...
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NewsHealthier snacks
Walkers is relaunching its Quavers, Monster Munch, Squares and French Fries with significant reductions in their saturated fat and salt content.Supported by a £5m campaign, including TV advertising, the changes follow those made to the core Walkers crisps range last year, and see an 80% reduction in saturated fat and ...
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Three subs join Ginsters roll range
Ginsters has launched a new range of sub-style rolls. There are three varieties, all made using a premium white-bread roll that has a specially-enriched dough which is meant to maintain its fresh-baked characteristics for longer.The flavours are: chargrilled chicken & bacon; ham, egg & tomato; and double cheese & onion.Ginsters ...
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More meat, less fat
Peperami has been relaunched with reduced salt and fat levels across the range, and is being supported by a £4m marketing campaign.Unilever UK has cut saturated fat by 10% and salt by 16% in the core range, while Peperami Minis have 30% less saturated fat and come in a grab ...
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Easter impulse lines
A four-strong range of seasonal confectionery products is being launched by Cuisine De France in the run up to Easter.The eye-catching new products, aimed at impulse buyers, are: chocolate-coated, egg-shaped shortbread biscuits; chocolate mallow nests; chocolate sponge cup-cakes with mini eggs; and a pack of six hot ...