All Products articles – Page 198
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News
Ginsters big spend
Ginsters is backing a series of new product launches with its biggest-ever national TV advertising campaign.The humorous ads will appear on all major channels from October and form part of a £3m marketing push that reinforces the brand’s ’real honest food’ message.The deep-fill premium pie range has two new variants ...
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Battery bonanza
Energizer is offering impulse retailers a deal on batteries to boost sales during the key Christmas selling period. The package includes a counter-top display case and a competition giving retailers the chance to win a 42-inch plasma TV.Retailers buy 36 packs of Ultra+ AA4 batteries and get 14 packs of ...
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NewsBaked potato bags
Walkers is spending £21m on the launch of its latest healthier snack, Walkers Baked. The new low-fat product is aimed at consumers who wouldn’t buy a diet brand, particularly men in their 20s and 30s.Each 25g bag contains less than 100 calories and 70% less fat than regular Walkers crisps.Made ...
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Baked Beanz get backing
Heinz is investing £5m in its iconic Baked Beanz brand. A new TV campaign sees the return of the talking Supreme Bean character, who will be reminding consumers about the great taste of the nation’s favourite baked beans. Tins also have a new metallic label to ensure they stand out ...
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NewsRemedies are ready
Medicated confectionery brand Lockets will be spending £1m on a high-profile TV campaign during this year’s coughs and colds season. The ’Proud Sponsors of the British Winter’ ad aims to reach more than 85% of 25-44-year-olds. The brand was relaunched last winter with new-look packaging and is said to have ...
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Sensational pricing
Walkers has introduced a pricemarked range of core Sensations lines specifically for the impulse channel.The new 110g, 99p packs come in cases of 12 and are available in the three best-selling impulse flavours - Thai sweet chilli; vintage Cheddar & red onion chutney; and oven roast chicken, lemon & thyme.PepsiCo ...
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New look Vaseline range
The Vaseline skin care and deodorant range has been revamped and includes new packaging, improved formulations and the launch of a new moisturiser.The relaunch of the brand, owned by Unilever UK Home & Personal Care, is supported by a £4m marketing campaign, which communicates the need to moisturise every day.The ...
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Rustling up hot snacks
Microwaveable snacks brand Rustlers has invested £5m in a relaunch and is giving five retailers the chance to trial its new range by giving away £250-worth of product.Each winner will receive a selection of Rustlers products, worth £50 at retail price, including the newly-launched sausage & bacon breakfast bap, Italian ...
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Germolene sales drive
Germolene is continuing its forecourt sales push by offering five more retailers £50-worth of product to sell in their stores.The antiseptic cream, made by Bayer Consumer Care, is now available in a new laminate tube designed to prevent cracking and mess.Bayer says the product is a first-aid essential for all ...
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Extra cool offer
Cadbury Trebor Bassett (CTB) has launched a new sugar-free mint, Trebor Extra Cool. Described as ’the ultimate taste experience’, the new format combines a translucent boiled mint, made from pure mint oil, with an extra cool centre.Available in peppermint and spearmint flavours, the double-mint format is said to deliver outstanding ...
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Camel count down
Gallaher is launching a new 14s pack for its Camel Subtle cigarette brand. The smaller pack size is said to provide the UK smoker’s average daily consumption - which is 14 sticks - and follows the successful launch of the Benson & Hedges 14s last year. The tobacco company says ...
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Cadbury’s new treat
Cadbury Trebor Bassett (CTB) is launching a new indulgent product, Cadbury Dairy Milk Melts. The product comprises eight individually wrapped two-segment bars with soft chocolate centres. There are three variants: milk, dark and praline. Rrp is £1.19. Available from September 25, the launch will be backed by a £2m marketing ...
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Fresh bottle format
Mars Drinks has relaunched Galaxy and Bounty flavoured milk drinks in new 250ml bottles, replacing the old 230ml cartons.According to research 80% of customers preferred the new format.Galaxy is said to be the fifth best-selling flavoured milk brand. Bounty, meanwhile, is a relative newcomer, launched less than a year ago.Both ...
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Better-for-you by far
Leaf International, the company behind Chewits, is launching Red Band, a new range of ’healthier’ sugar confectionery. UK consumers will be the first to have access to the new pan-European brand, which is available from this month.The range includes healthier chews, gums, jellies and hard-boiled sweets. Products include an 80g ...
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Winter gear already here
Car Plan’s new winter brochure is now available and features essentials like de-icers, pre-icers, screenwash and anti-freeze. New for this season is the ’sub zero’ range, which includes a powerful pink de-icer and premium pink screen-wash. There are also ice scrapers for all budgets, including a new man-sized super deluxe ...
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Toblerone’s adult move
Toblerone One by One five varieties, has a new pack design to give a more premium, adult look.The brand is said to have grown 38% year on year and is aimed at sharing and gifting occasions. Packs include a mix of flavours to suit most tastes, all individually twist-wrapped. Flavours ...
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Simply adds chicken
Birds Eye has added two new chicken recipes to its Simply frozen food range.The products consist of 100% whole chicken breasts, covered either in breadcrumbs infused with rosemary & sage or a lightly seasoned crumb. Rrp is £2.29 for a 300g pack of two.The range is supported by a £1.5m ...
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Masterful spend
A £4.5m media spend by Masterfoods looks set to drive demand for its Celebrations and Maltesers brands in the run-up to Christmas.The substantial spend has been determined by the company’s research that found brand power influences 60% of consumer purchasing decisions. Other developments for the festive season include the introduction ...
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Jellybeans move in
Leaf is bolstering its position in impulse with the launch of Chewits Fruities jellybeans.The product is targeted at eight to 14-year-olds. Leaf predicts that the sweets will capture a share of the on-the-move market through forecourts as well as creating extra impulse-purchase opportunities for grocery retailers and CTNs.Chewits Fruities ...
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Pillow hits the spot
Spot Promotions has delivered the Beano Squishie to savvy petrol retailers who are retailing it at half the price of high street stores. Key elements to the product’s success, according to the company, are its multi-functional use for travelling, camping or at home, coupled with its cosy, luxurious feel. The ...