All Products articles – Page 201
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Belgian block comes to UK
Kraft Foods has announced the UK launch of premium chocolate range Cote d’Or - a brand that is already well-established in Belgium.There are two variants: Cote d’Or Experiences Lait Intense and Noir 70%, both in 100g tablets with a rrp of £1.29.Sarah Petts, communications manager for Kraft Foods, says the ...
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Blueberries join Ribena
Ribena has added a blueberry variant to its Really Light range.Available in 500ml bottles, the new low-calorie flavour is aimed at young adults.It is being supported by a £1.5m marketing campaign, which will include roadside posters and extensive point-of-sale material.0870 240 8604
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Double refreshment
New from Coca-Cola Enterprises is Oasis Fusion, a range of still water and fruit juice drinks, which have no added sugar and are aimed at women. There are two contemporary flavour combinations: passion fruit & vanilla and fusion berry & elderflower. The launch has £3m-worth of marketing support including sampling.Meanwhile, ...
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Wrigley’s fiery gum
Wrigley is introducing a hot new addition to its Extra brand. Extra Fire will be available in packs of 10 pellets and promises to give consumers a fiery burst of minty breath freshening. The new variant will replace Extra Mountain Frost. The launch will support the growth of the Extra ...
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Pub grub at home
Birds Eye has launched a new range of frozen ready meals based on traditional pub grub. Available this month, the Pub Special range includes gastro-style dishes such as Cumberland meatballs with apple & sage mash and scrumpy glazed chicken breast with hotpot potatoes.The range, which aims to bring traditional British ...
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UB’s mini marvels
United Biscuits UK (UBUK) has launched Mini Cheddars Morso’s in 150g bags, aimed at the adult sharing market. Available in three flavours, Morsos are bite-sized cheese biscuits with a light and flaky texture, topped with cheese sprinkles.Meanwhile, the brand’s core ranges have been re-formulated to address growing health concerns. Mini ...
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Milky Babies are back
Bassett’s Milky Babies are bouncing back into distribution. Originally launched alongside Bassett’s Fruity Babies last August, Milky Babies sales exceeded £1m in their first 10 weeks.Mike Tipping, head of customer relations for Cadbury Trebor Bassett, says: "The manufacturing issues we had with the product have now been resolved. We are ...
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Beef Jerky duo
Two new flavours have been introduced to the Rocking JC Beef Jerky range. Following the success of original Rocking JC, teriyaki and peppered variants have been added in 25g and 57g bags. Both pack sizes are available in clip-strips and case caddies. The high-protein, low-fat snack has great lad-appeal. Dual-siting ...
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The best of British luck
GlaxoSmithKline has launched a major new on-pack promotion for Ribena. The ’95% chance to win the best of British prizes’ message appears on special packs and plays on the fact that 95% of all Britain’s blackcurrants go into making Ribena.Top prize is a Mini Cooper convertible. Other prizes include V-festival ...
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Chocolate moment
Masterfoods has launched a luxurious hot-chocolate drink. Made from Belgian chocolate and milk, Moment Du Chocolat is a ready-made drink. It comes in a 200ml single-serving cup to be heated in a microwave, offering additional profit opportunities for retailers who provide in-store microwaves. It is available in a choice of ...
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Chunky gets manly
Nestlé Rowntree is re-positioning its KitKat Chunky brand to appeal more to young men. Available this month, KitKat Chunky has a new design and improved packaging. There is also a new peanut butter variant which has a layer of peanut butter running through its centre.The range will be supported by ...
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Fruity new lines
Del Monte has launched a number of new chilled fresh-fruit lines aimed at the foodservice and impulse channels, including juice, smoothies and snack packs.The 100% Pure Juice range consists of three fresh, pure chilled juices in 1ltr and handy 330ml formats. The product comes in high-impact premium bottles with fresh-fruit ...
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Pure indulgence
Magnum, the UK’s number one hand-held ice cream from Unilever Ice Cream & Frozen Food, is to receive a £6.5m makeover.New-look Magnum features new flavours and updated premium packaging and is supported by a new TV advertising campaign.The relaunch will centre on indulgence. This is reflected in the packaging which ...
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More from McCoy’s
United Biscuits UK has new launches for McCoy’s and Hula Hoops.New McCoy’s Specials Tortillas are ridged tortillas that come in 175g sharing bags and 40g handy packs. The launch is supported by a £3.5m TV advertising campaign breaking in May.Meanwhile, from April, Hula Hoops is extending into a more premium ...
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Vittel overhaul
Vittel natural mineral water will be relaunched in April following a major brand overhaul. The new look aims to improve visibility and brand recognition, while increasing appeal to young, urban and active consumers.Central to the redesign is a new sleek and stylish bottle shape, with a new logo and look ...
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A hive of activity
It’s been a busy few weeks for the tobacco companies, with activity including a launch, pack redesigns and a new UK distribution deal.Imperial Tobacco is tapping into the continued growth of the ultra low-priced cigarette sector with the launch of budget brand Windsor Blue. Previously sold under the Co-op label, ...
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Aero indulges itself
Nestlé Rowntree is targeting the indulgent confectionery consumer with the launch of Aero Chocolate Truffle. The new impulse bar takes the same slim format as Aero Caramel and combines smooth chocolatey truffle on milk chocolate Aero bubbles in a milk chocolate shell. The launch follows a successful year for Aero, ...
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Mingles has it in the bag
Bendicks has added a new hanging bag to its Mingles range. The company says the 100g bag is the first premium mint chocolate assortment available in this format. It has performed well in consumer trials, and helped boost incremental sales of the Mingles boxed lines.The bags come in a shelf-ready ...
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Bigger bar none
Cadbury Trebor Bassett (CTB) is increasing the bar size of its large-block Cadbury Dairy Milk range. From this month the current 200g bar – said to be worth £140m in retail sales – will change into a new 250g size block.Mike Tipping, head of customer relations for CTB, says the ...
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Cherry flavour for Diet Coke
Coca-Cola Enterprises is aiming to build on the continuing success of Diet Coke with the launch a new cherry variant. Volume sales of Diet Coke grew by 4.3% in 2005 and the brand has been increasing its appeal to men. New Diet Coke with Cherry has performed well in tests, ...