Nestlé Rowntree is re-positioning its KitKat Chunky brand to appeal more to young men. Available this month, KitKat Chunky has a new design and improved packaging. There is also a new peanut butter variant which has a layer of peanut butter running through its centre.
The range will be supported by its first dedicated media campaign since its 1999 launch, part of a planned £11m spend for the KitKat brand this year.
Aimed at 18-33 year old men, support for KitKat Chunky will focus on magazine advertising.