All Products articles – Page 197
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News
More pleasure in each pack
Mates Condoms is launching a ’pleasure-enhancing’ pack called Mates Ultimate Selection, which combines products from across categories.The pack - rrp £8.85 - offers consumers an assortment of premium ’pleasure enhancing’ condoms such as Xtra Pleasure and Intensity, as well as the new Mates Intensify Vibrating Ring.Esther Laycock-Smith, senior brand manager ...
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Castrol kicks off
Castrol has finalised a sponsorship agreement with UEFA to become an official global sponsor of Euro 2008.The connection will provide a route to a mass football target audience that overlaps strongly with the brand’s 45 million customer and consumer base.The partnership with Euro 2008 will provide a showcase to project ...
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Candy’s soccer scene
Mike and Ike - one of America’s top-selling candy brands - is receiving its first consumer advertising support following what has been described as a "spectacularly successful" UK launch.The range features Fabulous Fruits, Berry Blast and Tropical Typhoon - all fat-free candies with fruit juice flavours, in eye-catching 55g packs ...
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Snaps back on TV
Cadbury Trebor Bassett is launching a TV advertising campaign to support the relaunch of its £13m Cadbury Snaps brand.The new ads, which highlight the sharing nature of the brand, feature a woman entertaining two friends and reluctantly having to share her Snaps.Mike Tipping, Cadbury Trebor Bassett’s head of customer relations, ...
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Silver Slide is back
Benson & Hedges Silver Slide from Gallaher is available once again following its introduction in May as a limited-edition pack. Its launch helped to raise B&H Silver’s market share by 25% as well as drive growth in the important value-for-money sector, according to Jeremy Blackburn, Gallaher’s group communications manager."The Silver ...
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Premium smokes
Premium cigarettes are still the best sellers in forecourts, according to Imperial Tobacco’s latest category overview.Sales of premium brands for the 12 months ending June 2006 were down slightly, but they still accounted for 40% of cigarettes sold in forecourts. Ultra low brands gained share, accounting for 28.5% of sales, ...
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Squeezing out more
Total company sites are among those stocking the Feel Good Drinks Company’s new range of 100% squeezed juices.There are three flavours, each containing blends of at least three different types of fruit: orange, mandarin & tangerine; apple, golden kiwi & lime; and raspberry, blueberry & apple. They are available in ...
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Taste of the Orient in a pot
Country Choice has extended its range of chilled ’grab & go’ snacks with the introduction of three new Oriental noodle shaker pots.The three variants are hoi sin duck, red Thai vegetable curry and sweet chilli king prawn.Described as being of ’restaurant quality’, they are ready to eat ...
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Rennie’s new TV run
Rennie returns to TV screens this month with a national ad campaign in readiness for the Christmas season, when the brand experiences a 30% sales uplift.Bayer Consumer Care has invested £6m this year in relaunching the Rennie brand, which now includes Rennie Fruit. Bayer says that by stocking the entire ...
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Taut moves into PET
A move from pouch to PET format is expected to boost sales of Taut - described as the first ’clean’ sports drink - and cement its position in the £140m sports drink category.Its distinction is that it has no preservatives, artificial colours, flavours or sweeteners. It is an isotonic blend ...
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Season’s eatings
Kettle Chips has launched a limited-edition range of four festive flavours - three of which are available exclusively to the grocer multiples, with one available to all retailers including forecourts. That flavour is apple, sage & thymeThe 150g seasonal bags will in distribution for three months.They are launched at ...
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Flash snowman from CarPlan
A fun flashing snowman is among the festive additions to Tetrosyl’s CarPlan range of air fresheners.The exclusive design has a Christmas spice fragrance and features novelty flashing LED lights, which can be switched on and off as required. It is available in a display case of 24 units, ...
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Bitesize After Eights
Nestlé Rowntree is rebranding its Mint Munchies product as After Eight. The impulse packs, rrp 51p, contain dark chocolate with a mint centre. "New After Eight bitesize combines the popular Mint Munchies product with the strength of the After Eight brand," says the Nestlé UK trade communications manager Graham Walker."We ...
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Pomegranate added to J2O
A limited-edition orange & pomegranate flavour has been added to Britvic’s J20 range to help drive sales of adult soft drinks during the Christmas period. It will be available for six months. J20 is now worth more than £42m in the take-home category, and last year accounted for 66% of ...
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UB snack revamp
Healthier versions of Nik Naks and Wheat Crunchies have been introduced by UBUK as part of a £1m investment to drive impulse sales.The two brands were acquired by UBUK in February following the demise of Golden Wonder.They now have 50% less saturated fat, 30% less sodium and no artificial sweeteners.Known ...
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New tobacco trio
New additions to the tobacco gantry this month include rolling paper brand Gizeh (pronounced ’geezer’). Already popular in Europe, the brand’s extra slim papers are now being promoted in the UK. Also in roll-your-own, Gallaher is launching Amber Leaf in tins exclusively for independent retailers. Available in 12.5g and 25g ...
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Friendly promotion
A trade promotion on Fisherman’s Friend offers 48 packs for the price of 36, giving retailers £7.80-worth of free stock at rrp.The package, available from cash and carries and wholesalers, includes 24 packs each of the two-best-selling flavours (original extra strong and cherry menthol with no added sugar), along with ...
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Darkening your door
A dark chocolate version of Cadbury’s Flake will hit the shelves this month. Targeted at 18- to 39-year-old women, Flake Dark aims to exploit the increasing popularity of dark chocolate, which has seen sales growth of 13% year on year.The launch is backed by a £3.8m marketing spend, including Coronation ...
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More choice in pastries
Country Choice has added two new premium hand-held bakes to its savoury range. The Aberdeen Angus steak & ale bake contains tender chunks of meat with mushrooms and onions in a rich ale.The chicken, leek and Wiltshire ham bake contains ham, slow-cured for a distinctive fuller flavour, in a creamy ...
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Pizza taste challenge
A range of delivery-style pizzas has been launched under Schwann’s Chicago Town brand.TakeAway Original Pizza has been designed to reflect the variants on a real takeaway menu and includes individual and sharing sizes.All the products contain fresh dough and can be cooked in 35 minutes.The launch is supported by a ...