Britvic has launched a new print advertising campaign for Robinson’s Fruit Shoot to reassure mums that the drinks contain no artificial flavours and colours.
Full-page colour ads are running in top women’s weekly and monthly magazines as well as Sunday newspaper supplements until the end of January.
The campaign comprises two executions with the message: ’You can say yes to Fruit Shoot because we’ve said no to artificial colours and flavours’.
The campaign is expected to reach 73% of all housewives with children, offering more than five ’opportunities to see’ per consumer.
"It’s important that mums feel confident about what drinks they give to their kids," said Jonathan Gatward, Robinsons brand director at Britvic. "This campaign will reassure consumers that they’re making the best choice for their kids when they choose Fruit Shoot. It will also provide retailers with the chance to maximise their sales and profits."