All Products articles – Page 196
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News
Twix’s icy comeback
Masterfoods has unveiled its ice cream line up for 2007, following bumper sales during last year’s hot summer when the impulse ice cream market grew by 7.9%.This year sees a new Twix Xtra bar joining the impulse range (rrp £1), following a three-year absence of the brand in ice cream ...
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Rustling up TV ads
Kepak Convenience Foods is doubling its annual investment in the Rustlers range of microwaveable snacks.A £4.5m development programme is planned for this year and is said to include highest-ever levels of TV support, with a new 30-second ad breaking this month. There will also be product launches, on-pack promotions ...
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Snacks shaping up
United Biscuits has announced a host of activity across its biscuits, snacks and cakes range for 2007, including an increased focus on health which has seen a reduction in saturated fat and salt in key brands.The McVitie’s biscuit brand will undertake its biggest through-the-line campaign, including outdoor advertising and PR, ...
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Trident hits the UK
Cadbury Trebor Bassett is entering the UK gum market with the launch of its international Trident brand. Cadbury says Trident is the world’s second-largest gum brand and is supporting the UK launch with a £10m spend, including TV advertising and sampling.The first products available will be Splash and Soft in ...
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Family favourites
Stockley’s Sweets has launched a new range of traditional confectionery, aimed at impulse outlets.The Gregtons Collection includes 150g bars of handmade fudge, available in vanilla, clotted cream, rum & raisin and chocolate flavours, retailing at 99p.Other family favourites include four nougat lines, nut brittle and coconut ice, all in 150g ...
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Cracking soft drinks
New drinks company, Cracker, has launched a natural juice drink which aims to revolutionise the ambient juice market,Produced in the Ukraine, using locally-grown fruit, two variations of the drink - also called Cracker - have been developed: Thick & Smooth and Freshly Mashed. Thick & Smooth is pureed fresh fruit ...
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New pack size for camel
Gallaher has 14 outers of its new Camel Subtle 14s to give away. The 14s have been launched to fulfil the lifestyle requirements of modern young adult smokers.Camel is the fifth largest cigarette brand in the world and performs particularly well in urban areas in the UK. Year-on-year sales have ...
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Beefing up Jerky
The Jerky Group has launched new Rocking JC beef steak nuggets, aimed at widening the brand’s appeal. The new product has a softer texture than traditional jerky, making it easier to eat, and the nugget format is thought to be more accessible to consumers, particularly women.Sales director James Newitt says ...
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Creme Eggs are back
The return of Cadbury Creme Egg is being supported by a £5m marketing campaign.Outdoor posters form the first part of this year’s promotional push and show giant Creme Eggs crash landing on earth. This will be followed by new Coronation Street advertising, while the eat it ’my way’ TV ads ...
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PG monkeys around
PG Tips is backing the launch of new-look packs of tea with an £18m campaign including TV ads starring comedian Johnny Vegas and his knitted sidekick Monkey.Brand owner Unilever is focusing on the health benefits of drinking tea. These will be clearly communicated on packs, which also feature more fresh ...
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An ’Air razing’ offer
CarPlan has launched a new range of attention-grabbing novelty air fresheners, called Air Razors.Designed for impulse purchase, the lines are an extension of the Smiley range and feature brightly-coloured fluffy hair extensions. There are four characters, each with individual names to match their personalities - surfer, skater, pinky and punky ...
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’Moo’ ads for Skinny Cow
Low-fat ice cream brand The Skinny Cow, made by Richmond, is back on TV this month with a £1.5m campaign that aims to capitalise on demand for healthy products in the new year.Ads will be shown during programmes relevant to the target audience of 16- to 34-year-old women.The Skinny Cow ...
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Energy69 gets health boost
Energy69 has been reformulated to appeal to consumers looking for a more healthy boost, using caffeine-rich green tea as a natural stimulant instead of taurine.The still drink also contains guarana, ginseng and multi-vitamins, and is said to combine the health benefits of a fruit juice with the boost of a ...
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Coke is it in 2007
Coca-Cola’s plans for early 2007 include new TV advertising for Diet Coke and the return of the popular ’buy a player’ on-pack promotion, as part of its ongoing Football League sponsorship.Kicking off this month, the new promotion gives fans the chance to win a share of a £10m transfer fund ...
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Ryvita sweetens up
Ryvita is extending its range of healthier snacks with the introduction of Ryvita Muesli Crunch, a sweet snack, which is designed to be eaten on its own.The new launch is expected to further drive the healthier sweet biscuits sector of the biscuits market, which has shown growth of 10.7% ...
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Smooth operators
Timotei has added new Soft & Smooth with bamboo & shea butter shampoo and conditioner to its naturally-inspired hair care range.Made by Unilever UK Home & Personal Care and supported by a £2m marketing spend, the new variants are designed for mid- to long-length hair. The ingredients have been chosen ...
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Fruit Shoot in print
Britvic has launched a new print advertising campaign for Robinson’s Fruit Shoot to reassure mums that the drinks contain no artificial flavours and colours.Full-page colour ads are running in top women’s weekly and monthly magazines as well as Sunday newspaper supplements until the end of January.The campaign comprises two executions ...
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Heinz goes for frozen growth
Heinz is launching a number of new products across its two main brands: Weight Watchers from Heinz (WWfH) and Aunt Bessie’s, as part of a £7m investment in its frozen product portfolio. The launch in January, which will coincide with the dieting season, includes three new additions to the WWfH ...
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A friendly offer
Fisherman’s Friend is pushing the boat out to promote its famous medicated confectionery brand this winter.A trade promotion is offering retailers 48 packs for the price of 36 on the two best-selling flavours, giving retailers £7.80 worth of free stock at rrp.The package offers 24 packs of each of the ...
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Evening unit
Walkers is introducing an evening snacking three-case stacker - a merchandising unit containing 99p price-marked packs of Sensations and Doritos. The stacker will contain Sensations Thai sweet chilli, Doritos tangy cheese and Sensations chicken with lemon & thyme, and is designed to help retailers make the most of the increased ...