All Products articles – Page 196
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Taste of Heaven
Nestlé Rowntree is targeting the growing premium chocolate sector with the launch of Heaven, a range of Swiss chocolate with indulgent soft centres.Described as an accessible ’connoisseur’ brand aimed at women, Heaven will be available from mid-February and is being supported by a £4m media spend, including a heavyweight TV ...
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Organic shake just for men
My Goodness has launched what it says is the UK’s first organic impulse drink for men.The new For Goodness Shakes organic vanilla bean drink contains as much fibre as a bowl of porridge.The launch is supported by a £2m press and sampling campaign. In addition, the drink is endorsed by ...
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Spotlight on Maoam
A high-profile advertising and online campaign aims to keep Haribo’s Maoam brand in the spotlight in 2007. TV advertising, which breaks this month and runs into March before a second stint in June, is expected to reach an estimated 22 million consumers across a range of channels - while complying ...
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Natural selection
Eat Natural has launched an indulgent new seasonal snack bar, which will be available for a limited period of four months.The introduction follows the success of a special summer recipe bar last year - Eat Natural now plans to introduce three limited-edition seasonal lines throughout the year.The current product combines ...
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Coke is it in 2007
Coca-Cola’s plans for early 2007 include new TV advertising for Diet Coke and the return of the popular ’buy a player’ on-pack promotion, as part of its ongoing Football League sponsorship.Kicking off this month, the new promotion gives fans the chance to win a share of a £10m transfer fund ...
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Energy69 gets health boost
Energy69 has been reformulated to appeal to consumers looking for a more healthy boost, using caffeine-rich green tea as a natural stimulant instead of taurine.The still drink also contains guarana, ginseng and multi-vitamins, and is said to combine the health benefits of a fruit juice with the boost of a ...
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’Moo’ ads for Skinny Cow
Low-fat ice cream brand The Skinny Cow, made by Richmond, is back on TV this month with a £1.5m campaign that aims to capitalise on demand for healthy products in the new year.Ads will be shown during programmes relevant to the target audience of 16- to 34-year-old women.The Skinny Cow ...
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An ’Air razing’ offer
CarPlan has launched a new range of attention-grabbing novelty air fresheners, called Air Razors.Designed for impulse purchase, the lines are an extension of the Smiley range and feature brightly-coloured fluffy hair extensions. There are four characters, each with individual names to match their personalities - surfer, skater, pinky and punky ...
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PG monkeys around
PG Tips is backing the launch of new-look packs of tea with an £18m campaign including TV ads starring comedian Johnny Vegas and his knitted sidekick Monkey.Brand owner Unilever is focusing on the health benefits of drinking tea. These will be clearly communicated on packs, which also feature more fresh ...
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Creme Eggs are back
The return of Cadbury Creme Egg is being supported by a £5m marketing campaign.Outdoor posters form the first part of this year’s promotional push and show giant Creme Eggs crash landing on earth. This will be followed by new Coronation Street advertising, while the eat it ’my way’ TV ads ...
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Beefing up Jerky
The Jerky Group has launched new Rocking JC beef steak nuggets, aimed at widening the brand’s appeal. The new product has a softer texture than traditional jerky, making it easier to eat, and the nugget format is thought to be more accessible to consumers, particularly women.Sales director James Newitt says ...
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New pack size for camel
Gallaher has 14 outers of its new Camel Subtle 14s to give away. The 14s have been launched to fulfil the lifestyle requirements of modern young adult smokers.Camel is the fifth largest cigarette brand in the world and performs particularly well in urban areas in the UK. Year-on-year sales have ...
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Cracking soft drinks
New drinks company, Cracker, has launched a natural juice drink which aims to revolutionise the ambient juice market,Produced in the Ukraine, using locally-grown fruit, two variations of the drink - also called Cracker - have been developed: Thick & Smooth and Freshly Mashed. Thick & Smooth is pureed fresh fruit ...
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Family favourites
Stockley’s Sweets has launched a new range of traditional confectionery, aimed at impulse outlets.The Gregtons Collection includes 150g bars of handmade fudge, available in vanilla, clotted cream, rum & raisin and chocolate flavours, retailing at 99p.Other family favourites include four nougat lines, nut brittle and coconut ice, all in 150g ...
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Trident hits the UK
Cadbury Trebor Bassett is entering the UK gum market with the launch of its international Trident brand. Cadbury says Trident is the world’s second-largest gum brand and is supporting the UK launch with a £10m spend, including TV advertising and sampling.The first products available will be Splash and Soft in ...
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Snacks shaping up
United Biscuits has announced a host of activity across its biscuits, snacks and cakes range for 2007, including an increased focus on health which has seen a reduction in saturated fat and salt in key brands.The McVitie’s biscuit brand will undertake its biggest through-the-line campaign, including outdoor advertising and PR, ...
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Snaps back on TV
Cadbury Trebor Bassett is launching a TV advertising campaign to support the relaunch of its £13m Cadbury Snaps brand.The new ads, which highlight the sharing nature of the brand, feature a woman entertaining two friends and reluctantly having to share her Snaps.Mike Tipping, Cadbury Trebor Bassett’s head of customer relations, ...
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Silver Slide is back
Benson & Hedges Silver Slide from Gallaher is available once again following its introduction in May as a limited-edition pack. Its launch helped to raise B&H Silver’s market share by 25% as well as drive growth in the important value-for-money sector, according to Jeremy Blackburn, Gallaher’s group communications manager."The Silver ...
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Candy’s soccer scene
Mike and Ike - one of America’s top-selling candy brands - is receiving its first consumer advertising support following what has been described as a "spectacularly successful" UK launch.The range features Fabulous Fruits, Berry Blast and Tropical Typhoon - all fat-free candies with fruit juice flavours, in eye-catching 55g packs ...
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Castrol kicks off
Castrol has finalised a sponsorship agreement with UEFA to become an official global sponsor of Euro 2008.The connection will provide a route to a mass football target audience that overlaps strongly with the brand’s 45 million customer and consumer base.The partnership with Euro 2008 will provide a showcase to project ...