All Products articles – Page 192
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News
Galaxy makeover
Mars has relaunched its Galaxy bars with a new shape, packaging and a smoother taste.The changes will be backed by a £5.7m marketing campaign, with consumers urged to "fall in love again" with the new-look chocolate. This will include TV advertising and extensive nationwide sampling campaigns.The company is also adding ...
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New Creations from Typhoo
Typhoo tea has been given a face-lift to modernise its image, plus there’s a new range of fruit and herb teas. Typhoo Fruit Creations include orange & ginseng, known to enhance wellbeing; green rooibos & honey, renowned for its thirst-quenching properties; and a super-fruits infusion, a source of antioxidants ...
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A berry nice smoothie
Innocent has added a goji berry smoothie to its superfoods range.The guavas, mangoes & goji berries drink is a natural slow-release energy smoothie which has a velvety texture and tropical taste.High in vitamin C and fibre, it is available in handy 250ml bottles and 1ltr cartons ...
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Take the pain out of stains
Carpet care company 1001 is relaunching its top selling spot stain remover this month. The Trouble Shooter Ultra has a 4-in-1 cleaning action which eliminates stains, neutralises odours, conditions fabric and protects carpets and upholstery from future spills. From mid-August it will come with a new citrus fragrance with a ...
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One-a-day snacks
Muller UK is launching a new range of smoothies and yogurts aimed at health-conscious snackers. The One-A-Day yogurts and yogurt drinks contain one fruit portion and are made with natural ingredients.The launch is being backed by a £5m campaign, including TV advertising, posters and launch-price promotions. The yogurts contain a ...
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Naughty but nice
Luxury ice cream company Haagen-Dazs is boosting its retail profile with a national TV campaign. The naughty ads aim to sum up the enjoyment associated with the brand through communicating ’The Longer Lasting Pleasure’ message of slowly melting ice cream. The end frame focuses on the Haagen-Dazs minicup multi-packs - ...
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Pot idol promotion
Fans of Simon Cowell may get the chance to see their idol in the flesh thanks to a promotion by Pot Noodle.The snack brand has teamed up with the hit TV show X Factor to run an on-pack instant win offer.Consumers have a one in six chance of winning X ...
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Ice tea time
Saka natural mineral water is launching an ice tea product onto the market.Available in lemon ice tea and peach ice tea, the drinks are 100% natural and made with Saka natural mineral water from the Koroglu Mountains in Turkey and black tea extracts. The producer claims they contain no artificial ...
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Pizza hits the road
Goodfella’s has kick-started a nationwide roadshow to sample its award-winning pizza range.The event takes in 14 locations - from Manchester Piccadilly railway station to the Bristol Balloon Fiesta.More than half a million pizza samples will be given away to generate maximum publicity around the brand and attract new customers.To generate ...
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Mornflake’s golden oats
Mornflake has teamed up with Lyle’s Golden Syrup to add a new instant porridge to its cereal range in the UK.Targeted at adults, Lyle’s Golden Syrup Oats is an instant porridge that comes in handy microwavable sachets.There are 8 x 39g sachets per pack, with a RRP of £1.79. ...
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Colman’s saucy move
Colman’s has revamped its packet sauce range to reassure consumers that the products contain no artificial colours or preservatives, no hydrogenated fats and no added MSG.There is new natural-look packaging, improved recipes and extra varieties including chicken & mozzarella pasta bake and hunter’s BBQ chicken.There are also new gravy sachets: ...
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Kiss-me-quick chox
Galaxy Mistletoe Kisses will head up the new Christmas range from Mars. Described as being perfectly suited to the impulse and independent retail sector, they are targeted at the female consumer seeking a little indulgence in the run up to Christmas.The limited-edition product comprises three Galaxy chocolate pieces with an ...
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Lighter bottles for Harrogate
Harrogate Spa Water is being re-packaged in one of the lightest PET bottles on the market.The weight of the new-shape 500ml bottles is reduced from 23g to 17g. Brand owner Waterbrands hopes the new packaging will help cut carbon waste - making the water more appealing to green consumers. The ...
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Lucozade refuels ads
Lucozade Energy is continuing its forecourt-specific activity with a new summer campaign.Posters communicate the message: "Refuel Your Car Refuel Yourself. Never drive tired. Take a break."Brand owner, GlaxoSmithKline (GSK), is using eye-catching moving ads as well as small fridges positioned at till points to stimulate impulse buying. Ads will also ...
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Summer of music
Duracell has teamed up with iTunes for an on-pack promotion as part of its ’Summer of music’ activity. Consumers get a free iTunes download with every purchase of special AA4, AAA4, C2 and D2 packs of Duracell Ultra M3 and Plus batteries.The promotion is supported by online advertising, ...
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Trident’s latest Splash
A raspberry & peach flavour is being added to the Trident Splash gum range. It is the best-selling Splash line in Sweden and also a top seller in Norway so Cadbury Trebor Bassett (CTB) has high hopes for it here. Rrp is 50p.At the same, CTB is launching a ...
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It’s lighting up time
Gallaher is launching Brio lighters in the UK. Available in Maxi and Micro formats, they both incorporate a ’smooth spark wheel’ system to ensure they are child resistant but at the same time retain a smooth lighting mechanism for adult users.Rrp is 69p for the Maxi and 49p for the ...
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Handy pack for RYO smokers
Swan has launched a new Combi pack which contains 50 filters and 50 green papers. It has a handy flip-top and is no wider than a packet of papers. A recent consumer survey carried out by Swan brand owner Swedish Match, found that the glue is ...
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Wheely good jelly sweets
Rotella, a selection of fruit jelly sweets shaped like catherine wheels, is the latest addition to Haribo’s hanging bag range.During the launch period, bags will sport the Tour de France logo to acknowledge Haribo’s position as official supplier to the tour. The bike race goes from London to Canterbury ...
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Fresh look for frozen
Birds Eye is relaunching its entire product portfolio with a fresh new look, as part of a £25m investment for 2007.The aim of the packaging update is to communicate the taste and freshness of the products and also make it easier for consumers to shop the freezer. According to IRI ...