All Products articles – Page 192
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News
Guinness kicks off
Diageo GB is investing more than £6m in a new rugby-themed advertising campaign for Guinness to coincide with the World Cup. Entitled "Seconds from Greatness", it highlights the connection between the black stuff and rugby by drawing parallels between the enjoyment of great rugby moments and those of a pint ...
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I heard a Wispa...
Get ready for a trip down memory lane - Wispa is being relaunched.Cadbury Trebor Bassett (CTB) is putting the iconic chocolate bar back on shelves after pleas from fans. Interest in the brand is at its highest for years, with networking sites like MySpace and Facebook having ’Bring Back ...
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Say it with sweets
If you need an eye-catching promotion this autumn, try new customised Love Hearts.Companies can choose to put any message on the wrappers that fit around the traditional Love Hearts sweets.Each case contains about 2,500 rolls of the seven tablet Love Hearts.The personalised labels can include full colour artwork, logo and ...
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Smoother smokes
Rizla Smooth is the latest addition to Imperial Tobacco’s line-up of RYO papers, which will now have nine variants.The distinguishing feature of ’Smooth’ is that the papers are perforated with thousands of tiny holes to enhance air flow through the tobacco. They are designed to give a smoother taste, and ...
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Wholesome snacks
Walkers is launching Sunbites, its first ever wholegrain snack. Made with whole wheat, whole oats and whole corn, they contain 30% less fat than regular crisps.They also have no artificial colours, flavours or preservatives.The snacks have been launched as a tasty way for consumers to get more wholegrain into their ...
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Lucozade refuels ads
Lucozade Energy is continuing its forecourt-specific activity with a new summer campaign.Posters communicate the message: "Refuel Your Car Refuel Yourself. Never drive tired. Take a break."Brand owner, GlaxoSmithKline (GSK), is using eye-catching moving ads as well as small fridges positioned at till points to stimulate impulse buying. Ads will also ...
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Lighter bottles for Harrogate
Harrogate Spa Water is being re-packaged in one of the lightest PET bottles on the market.The weight of the new-shape 500ml bottles is reduced from 23g to 17g. Brand owner Waterbrands hopes the new packaging will help cut carbon waste - making the water more appealing to green consumers. The ...
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Kiss-me-quick chox
Galaxy Mistletoe Kisses will head up the new Christmas range from Mars. Described as being perfectly suited to the impulse and independent retail sector, they are targeted at the female consumer seeking a little indulgence in the run up to Christmas.The limited-edition product comprises three Galaxy chocolate pieces with an ...
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Colman’s saucy move
Colman’s has revamped its packet sauce range to reassure consumers that the products contain no artificial colours or preservatives, no hydrogenated fats and no added MSG.There is new natural-look packaging, improved recipes and extra varieties including chicken & mozzarella pasta bake and hunter’s BBQ chicken.There are also new gravy sachets: ...
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Mornflake’s golden oats
Mornflake has teamed up with Lyle’s Golden Syrup to add a new instant porridge to its cereal range in the UK.Targeted at adults, Lyle’s Golden Syrup Oats is an instant porridge that comes in handy microwavable sachets.There are 8 x 39g sachets per pack, with a RRP of £1.79. ...
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Pizza hits the road
Goodfella’s has kick-started a nationwide roadshow to sample its award-winning pizza range.The event takes in 14 locations - from Manchester Piccadilly railway station to the Bristol Balloon Fiesta.More than half a million pizza samples will be given away to generate maximum publicity around the brand and attract new customers.To generate ...
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Ice tea time
Saka natural mineral water is launching an ice tea product onto the market.Available in lemon ice tea and peach ice tea, the drinks are 100% natural and made with Saka natural mineral water from the Koroglu Mountains in Turkey and black tea extracts. The producer claims they contain no artificial ...
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Pot idol promotion
Fans of Simon Cowell may get the chance to see their idol in the flesh thanks to a promotion by Pot Noodle.The snack brand has teamed up with the hit TV show X Factor to run an on-pack instant win offer.Consumers have a one in six chance of winning X ...
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Naughty but nice
Luxury ice cream company Haagen-Dazs is boosting its retail profile with a national TV campaign. The naughty ads aim to sum up the enjoyment associated with the brand through communicating ’The Longer Lasting Pleasure’ message of slowly melting ice cream. The end frame focuses on the Haagen-Dazs minicup multi-packs - ...
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One-a-day snacks
Muller UK is launching a new range of smoothies and yogurts aimed at health-conscious snackers. The One-A-Day yogurts and yogurt drinks contain one fruit portion and are made with natural ingredients.The launch is being backed by a £5m campaign, including TV advertising, posters and launch-price promotions. The yogurts contain a ...
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Take the pain out of stains
Carpet care company 1001 is relaunching its top selling spot stain remover this month. The Trouble Shooter Ultra has a 4-in-1 cleaning action which eliminates stains, neutralises odours, conditions fabric and protects carpets and upholstery from future spills. From mid-August it will come with a new citrus fragrance with a ...
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Walkers’ best of British
From July 9, all Walkers crisps will be made with 100% British-farmed potatoes. The move will reduce Walkers’ food miles and aims to lower the company’s impact on the environment.At the same time, Worcester sauce flavour is being brought back to the range and a cajun spice variety ...
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Big ice cream promo
Magnum is running a £1.5m promotion which brand owner Unilever says is the biggest ever for an ice cream brand. The ’Win a luxury break every day’ competition gives consumers the chance to win trips to Europe. The promotion runs throughout July and August and is supported by a dedicated ...
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Wotta lotta bottle
Wrigley is adding four new flavours to its Extra bottle pack range: cool breeze, Extra Ice and Extra Ice with liquid burst in peppermint and spearmint. The cool breeze and Extra Ice bottles contain 60 pieces of gum, rrp £2.29, while the liquid burst bottles have 40 pieces for the ...
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Britvic’s brain power
Britvic has introduced a new pack design for Drench in a bid to attract new buyers to the brand.There’s a new easy-grip bottle shape in 500ml and 750ml sizes, both with a sports cap. The pack design also features a cleaner, crisper look.Britvic is investing £2.4m in a national marketing ...