All Products articles – Page 187
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Mars teams up with MySpace
Mars Planets and social networking site MySpace (uk.myspace.com) have launched a search for the hottest new music-presenting talent in the UK through a radio show, MySpace Mars Planets Radio.The show, which runs for six months, has music from MySpace bands.Guests at the launch included Pixie Geldof.01753 550055
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Trident kicks off
Trident adds two new additions to its range this month: Sweet Kicks chocolate mint gum and Fresh mouth-watering gum, available in ’oooh peppermint’, ’aahh spearmint’ and ’coool lemon’ flavours.According to Cadbury, Trident has increased its share of the worldwide gum market from 2% to 26% in six years, and is ...
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Go Wild this summer
BP has added a number of limited edition lines to its Wild Bean Café range this summer.New products include sandwiches, baguettes, muffins, heat and eat products, a new iced coffee flavour and a new smoothie.There are also some breakfast alternatives with two more Big Eat breakfast baps.BP UK retail ...
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Sharing gets healthy
Walkers has launched its SunBites and Baked better-for-you brands in sharing packs. The company says the move aims to capitalise on the growing number of consumers buying healthier snacks.It also aims to boost evening snacks consumption. SunBites, launched last year, is already worth £12m, while the better-for-you sharing sector is ...
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Total snack is just Divine
Total has started stocking fairtrade Divine Chocolate in a 45g countline bar.Divine says the milk chocolate bar, rrp 70p, is perfect as an impulse purchase for those wanting a fairtrade snack on the move.Iain Cracknell, Total UK marketing manager, says: "We are committed to offering customers a ...
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Taste the Big Apple
Ginsters has added a New York-style steak & cheese pasty to its range. The new snack is part of the company’s Pasties of the World range and is also part of a brand relaunch - it replaces the company’s Indian-style pasty.Ginsters says the new addition is made with some traditional ...
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Diageo sponsors C4
Diageo GB has announced that Guinness and Baileys Irish Cream will be joint sponsors of network films on Channel 4. The sponsorship is worth almost £5m and will run for a year from mid-July.The deal means all films from 6pm on Channel 4, E4, More4 and the 11pm showing on ...
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Smoking Suzuki
Imperial Tobacco is running a prize draw for its trade customers to win a Rizla-branded Suzuki GSK-R600 motorbike.The competition is being run to highlight and promote National Independents’ Week and the My Shop is Your Shop Campaign. Trade customers wishing to enter the free prize draw to win the motorbike ...
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Multigrain revamp
United Biscuits has relaunched its Multigrain Hula Hoops, including new flavours and a new recipe.The packaging has also been redesigned to communicate the positive health benefits of the Multigrain variant.The two multipacks include Classic - Cheese & Onion, Salt & Vinegar and Salted, and Variety - Cheese & Onion, Roast ...
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Müller summer offer
Müllerlight has announced its Win A Summer to Remember promotion, which will feature on yogurt packs for the next few weeks.The offer entails giving away thousands of prizes such as £1,000 new summer wardrobe, luxury spa days, Caribbean holidays, and sessions with a professional hairstylist. In addition, every six-pack will ...
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Pipers targets just the indies
Gourmet snack company Pipers Crisps Ltd will target smaller, independent retailers - and not major multiples - to sell its range of ’handcooked, 100% natural’ products. The crisp range is flavoured with ingredients sourced from independent suppliers and include Anglesey Sea Salt, Biggleswade Sweet Chilli Parsnip, Sea Salt & ...
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Ribena gets juicy
Ribena is supporting its new 100% Pure Juices with the launch of a £3m TV and radio ad campaign.The Juicer campaign shows the difficulty of juicing your own fruit through a series of slow-motion shots - including a woman getting splatted with juice.The company is spending £2.6m on the summer ...
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Yeo Valley gets Festival fever
Yeo Valley Organic is once again sponsoring the Glastonbury Festival.As well as having two stands at the music event, which runs from June 27-29, the company is also sponsoring the limited-edition Bags for Life.Each of the 150,000 visitors to the festival will receive one of the limited-edition bags, which ...
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Milky way to drink
Amia Foods is launching a Milky Way powdered milkshake this summer.The chocolate-flavoured drink, made under licence by Amia Foods, is designed to build on the strength and heritage of the Milky Way brand, which at £49m is showing annual growth of 13.3%.The company says it wants to capitalise on the ...
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Dream Team promotion
Pringles is running a promotion to coincide with Euro 2008, offering consumers the chance to meet Michael Owen and star in the next Pringles Football TV ad.The Join The Dream Team on-pack promotion features on its four top skus, Original, Sour Cream & Onion, Salt & Vinegar and BBQ.0800 5973388
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Fox’s biggest fan
Fox’s biscuits is running an ad campaign which features characters developed with animators behind Disney’s Chronicles of Narnia.The promotion is part of Fox’s relaunch which also includes investment in new product development, logo, packaging and website design.The ads feature new character Vinnie, who is dubbed Foxes biggest fan. All this ...
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New bacon Big Eat
Walkers is introducing Smoky Bacon flavour to its Big Eat range of crisps. The company says Smoky Bacon is its fifth best-selling standard bag flavour in impulse, worth £5m and growing at 20%. The Big Eat range, which has seven other flavours already on the market, is worth £27.7m and ...
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Game, set & match
Danone Waters has announced its five-year tenure as Official Bottled Water of The Wimbledon Championships. Danone Waters will be spending £3m employing a range of marketing tactics to ensure Evian is synonymous with Wimbledon and Tennis this summer. The company will be supporting itspartnership though outdoor, print, digital and cab ...
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A slice of the action
Hovis, the £380m bread brand from Premier Foods, is bringing back the iconic ’Little Brown Loaf’ as part of a major autumn initiative.The launch is part of a wider activity plan that also includes new packaging and a significant advertising campaign which will rejuvenate the Hovis brand and spearhead sales ...
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Easy way to 5 a day
Upsilon has introduced a new product which aims to help busy consumers get their five a day in one go.The Five-A-Day Daily Essentials product is designed for people who want to reach their Government target of five fruit and vegetable portions per day.The company says the product contains a ...