All Products articles – Page 183
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News
Bitesize trio
Cadbury is launching a bitesize range. Clusters (cornflakes and raisins in chocolate) come in small bags, rrp 50p while Clusters, Raisins and Peanuts, come in large bags, rrp £1.79.
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Galaxy takes biscuit
Following the success of the Galaxy Cookie Crumble sharing bar, a new single 45g version has been launched. Bars contain real Italian cookie pieces and retail at 49p.The launch will benefit from a £2m spend behind the Galaxy brand which includes an on-pack promotion, TV and press advertising.The Irresistible Reads ...
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There’s nothing soft about the soft drinks market
Despite poor weather and a slowing economy, sales of soft drinks did not fare too badly last year. According to the 2009 Britvic Soft Drinks Report, UK sales reached £8.4bn across all channels, a figure that was down just 1% on the previous year. However if you drill down further, ...
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The pleasure zone
An on-pack promotion on Magnum, which starts next month, will give consumers the chance to ’Win a Magnum Pleasure Card’. Each Pleasure Card is a prepaid MasterCard loaded with money (from £10 to £1,000) which winners can spend on whatever they want. There are over £1m-worth of Pleasure Cards available ...
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Yellow means value
Golden Virginia Yellow is a new value-for-money addition to the popular handrolling tobacco range. It comes in 12.5g, 25g and 50g packs with recommended retail prices of £2.73, £5.35 and £10.59 respectively.Price-marked packs are also available for the 12.5g and 25g sizes - at £2.65 and £5.25 respectively.Alistair Brown, UK ...
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The sky’s the limit
Walkers is launching Red Sky potato chips into the premium sharing category. The company says they offer "the best of nature" as they are made from 100% natural ingredients.They come in four flavours: West Country bacon & cream cheese in 150g and 40g bags; Anglesey sea salt in 150g and ...
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Harvesting rewards
Ocean Spray is launching new advertising creatives this month across a variety of media as part of an ongoing £15m-plus total brand support package. It has also unveiled its biggest trade support programme to further develop its independent retail channels - The Ocean Spray Harvest Club. Promoted under the strapline ...
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Naturally does it for new food and drink launches
The craze for everything natural is confirmed by the latest review from the Mintel Global New Products Database, which has found that 23% of all food and drink lines launched last year had a ’natural’ claim. This was a 9% increase on 2007 figures. Claims ranged from ’all natural’ to ...
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Ice cream sales boost
Mars is boosting its ice cream sales support team to 300 reps from 15 - to maximise its impulse ice cream business which grew 10% last year. It has plans for a £1m ice cream-specific marketing spend that includes a new national advertising campaign, starting in May, and will be ...
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Berry good news
Juiced energy berry is the latest addition to Coca-Cola Enterprises’ (CCE’s) Relentless range. It contains 50% juice including strawberry, raspberry and blackcurrant. It joins the existing origin, juiced energy tropical and inferno flavours and comes in a 500ml can. Relentless will be backed by a £6m marketing spend during the ...
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Aero bubbles away
Nestlé Confectionery is backing Aero with a £7m spend. The activity builds on last year’s brand relaunch which included new packaging and targeted 16-35-year-old men and women.The new campaign focuses on the light and bubbly Aero texture as being perfect for ’eat now’ daytime occasions. It is running for five ...
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Sharing sensation
Walkers relaunches its Sensations brand this month. The packaging changes from white to black to make it look more premium. There is also the addition of two flavours to its sharing range - buffalo mozzarella & herbs and southern style barbecue. Both variants are available in 160g bags while southern ...
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Price-marked offer
Cadbury is launching a 35p on-pack price promotion while stocks last within cash and carry and wholesale. For a limited time, single bars of Cadbury Dairy Milk, Cadbury Crunchie, Cadbury Double Decker and Cadbury Boost will be pricemarked at 35p, with retailers receiving five bars free of charge in ...
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Nytol returns to TV
Natural sleep aid Nytol is back on TV this month with the second showing of its Aardman-produced ’claymation’ ad featuring a character called Joan.The ad was first screened last August and was a big success, resulting in a 39% uplift in sales during the 10-week campaign compared to the previous ...
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Match made on TV
Nestlé Confectionery’s Quality Street Matchmakers brand is now sponsoring Harry Hill’s TV Burp.After celebrating its 40th birthday last year, Matchmakers was rebranded under the Quality Street banner.It is available in mint and orange varieties and is now being pushed as an ’ideal for sharing’ product. Both varieties come in 151g ...
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A healthier option
Birds Eye launches a new Healthy Options range this month which is aimed at giving shoppers a healthy frozen ready meal choice without them having to compromise on taste.The company says the range has six products, each of which is low in fat, free from arificial colours and flavours, ...
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Guylian eggs crack new look
Guylian is introducing a new pack design for two of its Easter eggs this spring.Featuring vibrant coloured flowers, the Belgian chocolate company said the new design for the Guylian Seashell Egg (rrp £4.99) and Luxury Egg (£9.99) aims to create a stronger brand identity on-shelf.The range ...
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Hello to Diet Coke
Diet Coke is being backed by a new marketing campaign with a ’Hello You’ theme, which will run throughout 2009.The campaign focuses on the "pressures and expectations faced today by 21st century women".An on-pack promotion is running across all 500ml bottles and 330ml cans of Diet Coke where there is ...
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Chill out with a Kit Kat cone
R&R Ice Cream has added the Kit Kat cone to its summer 2009 range. Available exclusively to the impulse market, it has a rrp of £1.32.In addition, Thornton’s individual Ice Cream luxury sticks, Lion ice cream bar, various Lyons Maid products and Rowntree’s Fruit Screamers - new mini fruit ...
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Say cheese for Red Nose Day
Mini Babybel is running an on-pack promotion for Red Nose Day.It invites shoppers to get into the charity spirit and "sing a little cheese" on its website [http://www.babybel.co.uk]. It includes a specially-made TV ad fronted by Carrie and David Grant - stars of the BBC’s Fame Academy.A 1p donation ...