All Products articles – Page 183
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Rustling up an offer
Kepak Convenience Foods hopes to broaden the appeal of its Rustlers range with the launch of two permanent price-marked products - bacon roll and hot dog at £1.49.In addition, Kepak is backing the brand with a £2.5m campaign including TV and cinema advertising and a link up with the new ...
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The Perfect solution
Autoglym’s new Perfect Palm is a lightweight, ergonomic device for applying cleaning and polishing products. It grips to your fingers to "deliver exceptional performance with minimum physical effort". There are two versions: the Perfect Palm Applicator which delivers cleaning products to bodywork, glass or upholstery; and the Perfect Palm Microfibre ...
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Pouch power
Vimto has launched a 250ml resealable pouch version of its fruit drink. It will hit shelves next month and is expected to be a big hit with the kids ’grab and go’ market.
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Simply a relaunch
Birds Eye is relaunching its Simply range of fish, poultry and red meat in new packs with a more premium look. The brand will be backed by a £3.2m spend including TV ads.
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In the swim
Coca-Cola GB is backing the launch of its Schweppes Abbey Well water with a ’free swim’ promotion. For every swim redeemed it will donate £1 to the London 2012 Olympics.
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Aero bubbles away
Nestlé Confectionery is backing Aero with a £7m spend. The activity builds on last year’s brand relaunch which included new packaging and targeted 16-35-year-old men and women.The new campaign focuses on the light and bubbly Aero texture as being perfect for ’eat now’ daytime occasions. It is running for five ...
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Berry good news
Juiced energy berry is the latest addition to Coca-Cola Enterprises’ (CCE’s) Relentless range. It contains 50% juice including strawberry, raspberry and blackcurrant. It joins the existing origin, juiced energy tropical and inferno flavours and comes in a 500ml can. Relentless will be backed by a £6m marketing spend during the ...
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Ice cream sales boost
Mars is boosting its ice cream sales support team to 300 reps from 15 - to maximise its impulse ice cream business which grew 10% last year. It has plans for a £1m ice cream-specific marketing spend that includes a new national advertising campaign, starting in May, and will be ...
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Naturally does it for new food and drink launches
The craze for everything natural is confirmed by the latest review from the Mintel Global New Products Database, which has found that 23% of all food and drink lines launched last year had a ’natural’ claim. This was a 9% increase on 2007 figures. Claims ranged from ’all natural’ to ...
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Harvesting rewards
Ocean Spray is launching new advertising creatives this month across a variety of media as part of an ongoing £15m-plus total brand support package. It has also unveiled its biggest trade support programme to further develop its independent retail channels - The Ocean Spray Harvest Club. Promoted under the strapline ...
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The sky’s the limit
Walkers is launching Red Sky potato chips into the premium sharing category. The company says they offer "the best of nature" as they are made from 100% natural ingredients.They come in four flavours: West Country bacon & cream cheese in 150g and 40g bags; Anglesey sea salt in 150g and ...
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Yellow means value
Golden Virginia Yellow is a new value-for-money addition to the popular handrolling tobacco range. It comes in 12.5g, 25g and 50g packs with recommended retail prices of £2.73, £5.35 and £10.59 respectively.Price-marked packs are also available for the 12.5g and 25g sizes - at £2.65 and £5.25 respectively.Alistair Brown, UK ...
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The pleasure zone
An on-pack promotion on Magnum, which starts next month, will give consumers the chance to ’Win a Magnum Pleasure Card’. Each Pleasure Card is a prepaid MasterCard loaded with money (from £10 to £1,000) which winners can spend on whatever they want. There are over £1m-worth of Pleasure Cards available ...
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Shaking all over
General Mills UK is trying to ensure Betty Crocker ’Shake to Make’ pancakes are the key ingredient of Pancake Day (February 24) celebrations. The product will be backed by TV advertising and other awareness-building support to reinforce its ease of use (just add water) and its close relationship with this ...
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Powerade rugby ball
Coca-Cola Enterprises’ sports drink brand Powerade has re-signed sponsorship deals with both the English and Welsh rugby union teams.A new £1m campaign supports the sponsor-ships. This will include limited-edition packs, price promotions and an increased presence on the playing field. There is also a new press ad featuring three of ...
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Red Bull takes off
Red Bull has promised a year of excitement and inspiration for consumers and to drive profits for retailers as it kicks off what it describes as an "unparalleled marketing campaign" which sees the return of the cartoon ad on screens this month. The announcement comes off the back of a ...
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Gillette shave care
Gillette has launched Shave Care, described as its biggest range of step-by-step skin care products for men, to increase awareness and unlock growth potential across the £726m male grooming category. The brand is targeting UK men looking to take better care of their skin. The new Shave Care range includes: ...
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Say cheese for Red Nose Day
Mini Babybel is running an on-pack promotion for Red Nose Day.It invites shoppers to get into the charity spirit and "sing a little cheese" on its website [http://www.babybel.co.uk]. It includes a specially-made TV ad fronted by Carrie and David Grant - stars of the BBC’s Fame Academy.A 1p donation ...
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Chill out with a Kit Kat cone
R&R Ice Cream has added the Kit Kat cone to its summer 2009 range. Available exclusively to the impulse market, it has a rrp of £1.32.In addition, Thornton’s individual Ice Cream luxury sticks, Lion ice cream bar, various Lyons Maid products and Rowntree’s Fruit Screamers - new mini fruit ...
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Hello to Diet Coke
Diet Coke is being backed by a new marketing campaign with a ’Hello You’ theme, which will run throughout 2009.The campaign focuses on the "pressures and expectations faced today by 21st century women".An on-pack promotion is running across all 500ml bottles and 330ml cans of Diet Coke where there is ...