All Products articles – Page 188
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News
Single-serve Spray
Ocean Spray is launching a single-serve bottle for its cranberry juice range.The 250ml bottles are available in cranberry classic, cranberry classic light and cranberry & raspberry. Multipacks of four will also be available.The launch is being backed by TV and press campaigns, which will concentrate on the health benefits of ...
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Szechuan Sensations
Walkers has added an extra flavour to its Sensations range of crisps.The new Szechuan spice flavour combines ginger, lemongrass & coriander with soy sauce and chilli.It is available in both 40g single serve and 175g sharing bags.Walkers has also increased its 100g pack to 105g and extended its 99p price ...
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Ketchup makeover
Heinz has revamped its classic tomato ketchup design to raise awareness of the product’s natural ingredients.The new packaging and label emphasise the message "Grown not made" and feature an image of a tomato. The bottles are also made of clear, recyclable PET plastic, which Heinz says has a more glass-like ...
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PG Tips takes green route
Unilever UK has introduced a green tea range to its PG Tips brand. The range is made up of PG Tips green tea, green tea lemon flavoured and green tea mint flavoured, with a rrp of £1.89 for a pack of 40 (with four packs per case).According to Unilever, PG ...
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Galaxy in the pink
Galaxy is supporting the launch of the new Sex and the City film with a £2.7m marketing campaign, including TV and press.It is also running an on-pack promotion offering a range of prizes, including seven luxury trips to New York and 200 pairs of fabulous shoes.The instant-win promotions can be ...
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Wrigley gets fresh
Wrigley has launched two new additions to its Extra brand; and the first fruity flavours for Orbit Complete.The new Extra variants - Polar Ice and Arctic Ice - are designed to freshen the breath immediately, neutralising strong foods and giving long-lasting freshness even after chewing has finished. Available in pellet ...
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Make some dough
Country Choice has relaunched its entire bread range, introducing 73 different bread varieties to the market.The new products were launched at the Convenience Retailing Show in Birmingham last month.New additions include French breads, which the company says are made with French flour, as well as a selection of organic breads ...
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CTB does the Twist
Cadbury Trebor Bassett (CTB) has launched a new version of its Creme Egg.Cadbury Creme Egg Twisted has the Creme Egg ’goo’ twisted inside a chocolate tube.According to CTB, the new bar replaces the Cadbury Dairy Milk variant, and the launch aims to provide consumers with the Creme Egg experience all ...
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Windscreen cleaner tabs
UK distributor Shesto is making the Purgator range of windscreen washer system cleaning tabs available to UKforecourts from next month (June).The biodegradeable Purgator Windscreen Tabs, from German company HIS Nanotec, dissolve in water and de-scale nozzles and hoses while also getting rid of stubborn insect residues.The tabs have a ...
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Back of the net
Coca Cola Enterprises is giving away £1.5m-worth of prizes over the next few weeks, including trips to the finals of Euro 2008, JCV home entertainment systems worth up to £2,500 and European short break holidays.Shoppers can also take part in the promotion by text or via the internet at [http://www.cokezone.co.uk]. ...
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Awaken the Senses
Nestlé has got Girls Aloud to front its advertising campaign for new KitKat Senses.The campaign includes TV and print ads, which are primarily aimed at women.According to Nestlé, the link-up aims to embrace the KitKat sense of humour and highlight the Senses chocolate bar as "being perfect for that indulgent ...
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R&R invests £1m in Fab
R&R Ice Cream is spending £1m promoting Fab this year. The campaign is aimed specifically at mums and includes on-pack communication, online activity, advertising and sampling.The company is bringing back the Fab Tour, which was a success in 2007, which will visit zoos, safaris and theme parks including London ...
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Mars pitches in
Mars is giving away 100,000 footballs as part of a new campaign aimed at encouraging the nation to get back on the pitch.The new ’Mars Balls Get Britain Playing’ campaign will feature an on-pack promotion and will be backed by a £7m marketing spend.The promotion, which follows the success of ...
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Ginsters gets ready
Ginsters is launching a three-strong range of premium ready meals. The three varieties are beef & peppered dumplings, pasta bolognese and chicken tikka & rice, all with a rrp of £2.99.The products enter the £1.9bn ready meals market, which Ginsters says is growing at 3.8%.The products use top quality ...
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Persil freshens up
Persil is launching a new range which is designed to give clothes a ’just-washed freshness’ that lasts for longer.New Persil with Active Microcapsules uses encapsulation technology which locks fragrance into the fabric and fibres of clothes - as the person wearing the clothes moves, the microcapsules burst and the fragrance ...
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Make it with Doritos
Pepsico is investing £2.5m in a new promotion for Doritos aimed at harnessing shoppers’ creative talent. The ’You Make it, We Play It’ promotion asks consumers to make and select the next Doritos TV ad, showing how people find play and fun in everyday situations.The winning 30-second ad, chosen by ...
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New look Dairy Milk
Cadbury Trebor Bassett (CTB) has revealed a new look for Dairy Milk.The new matt packaging aims to give the brand a more contemporary look and ensure stronger stand out on-shelf. It has been designed to meet changing consumer trends and drive growth. CTB is also launching a range of new ...
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A conical idea
Rollover is launching the PizzaCone - a fun snack that comprises a crispy cone containing the taste and flavour of a pizza.It comes in three flavours: ham, margarita and ham & mushroom. The products are ready cooked but delivered frozen, and can be heated in an oven or microwaved in ...
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Busy time for Kraft
Kraft Foods is putting some heavy investment behind a flurry of launches and revamps aimed at making its range more c-store friendly.The company is strengthening its Toblerone range with the launch of a 35g fruit & nut bar this month. The new size extends the existing range - Toblerone introduced ...
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Bud goes back to the basics
Budweiser’s new marketing strategy aims tocelebrate its heritage and commitment to quality.The True Dedication campaign, which launches this month, focuses on the natural ingredients in the beer as well as its long history - it was first brewed in 1876.It includes a blind sampling and text competition which customers can ...