Nestlé has got Girls Aloud to front its advertising campaign for new KitKat Senses.
The campaign includes TV and print ads, which are primarily aimed at women.
According to Nestlé, the link-up aims to embrace the KitKat sense of humour and highlight the Senses chocolate bar as "being perfect for that indulgent break that women crave during their hectic lifestyles".
The campaign incorporates a full marketing programme, including in-store marketing, as well as headline sponsorship of the biggest Girls Aloud tour to date - the Tangled Up tour, which kicks off this month.
KitKat Senses has a rrp of 45p.