Cadbury Trebor Bassett (CTB) has launched a new version of its Creme Egg.
Cadbury Creme Egg Twisted has the Creme Egg ’goo’ twisted inside a chocolate tube.
According to CTB, the new bar replaces the Cadbury Dairy Milk variant, and the launch aims to provide consumers with the Creme Egg experience all year round - not just at Easter.
The launch will be backed by a £2m marketing spend including TV ads carrying the strapline "It’s no Creme Egg...it’s Twisted!", which will show the wreckage of a Creme Egg morph into the new bar.