All Products articles – Page 184
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News
Guylian eggs crack new look
Guylian is introducing a new pack design for two of its Easter eggs this spring.Featuring vibrant coloured flowers, the Belgian chocolate company said the new design for the Guylian Seashell Egg (rrp £4.99) and Luxury Egg (£9.99) aims to create a stronger brand identity on-shelf.The range ...
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A healthier option
Birds Eye launches a new Healthy Options range this month which is aimed at giving shoppers a healthy frozen ready meal choice without them having to compromise on taste.The company says the range has six products, each of which is low in fat, free from arificial colours and flavours, ...
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Match made on TV
Nestlé Confectionery’s Quality Street Matchmakers brand is now sponsoring Harry Hill’s TV Burp.After celebrating its 40th birthday last year, Matchmakers was rebranded under the Quality Street banner.It is available in mint and orange varieties and is now being pushed as an ’ideal for sharing’ product. Both varieties come in 151g ...
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Nytol returns to TV
Natural sleep aid Nytol is back on TV this month with the second showing of its Aardman-produced ’claymation’ ad featuring a character called Joan.The ad was first screened last August and was a big success, resulting in a 39% uplift in sales during the 10-week campaign compared to the previous ...
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Price-marked offer
Cadbury is launching a 35p on-pack price promotion while stocks last within cash and carry and wholesale. For a limited time, single bars of Cadbury Dairy Milk, Cadbury Crunchie, Cadbury Double Decker and Cadbury Boost will be pricemarked at 35p, with retailers receiving five bars free of charge in ...
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Sharing sensation
Walkers relaunches its Sensations brand this month. The packaging changes from white to black to make it look more premium. There is also the addition of two flavours to its sharing range - buffalo mozzarella & herbs and southern style barbecue. Both variants are available in 160g bags while southern ...
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Price freeze on share bags
Specialist confectionery cash and carry company Hancocks has announced a price fix on its entire share bag range for 2009.Senior buyer Jonathan Summerley says: "This is a great value range for independent retailers, available exclusively from Hancocks and never to be seen in the supermarkets."Varieties include chocolate raisins, jelly ...
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Low-cal biscuit bars
Nestlé Confectionery has relaunched some of its popular chocolate biscuit bars with a 99-calorie content. Blue Riband, Breakaway, Toffee Crisp and Drifter all now have a new pack design featuring a ’99 calories’ flash on the front to communicate the change to shoppers.Graham Walker, Nestlé UK trade communications manager, says, ...
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Win big with Mars
Mars is giving retailers the chance to win £1,000-worth of free stock.Retailers will be eligible if they gain the Mars Gold or Platinum standard in store for 2009, which they can achieve by stocking the recommended products or boosting confectionery sales.All retailers with the Gold or Platinum standard for three ...
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Birds Eye value drive
Birds Eye starts its value campaign this month, offering £1 deals across a range of products.The company will use the banner "Make Your Pound Go Further With Birds Eye". It hopes to drive sales and put the frozen fixture at the front of the consumer’s mind by encouraging them to ...
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Extra goes minty
Wrigley has launched a new premium mint aimed at younger shoppers.Extra Ice Mints come in a stylish tin in two flavours: peppermint and spearmint. Each tin contains 33 of the sugar-free mints which aim to deliver "ultimate freshness". Rrp is 97p.Wrigley says that, according to AC Nielsen research, younger consumers ...
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Roses’ flower power
Cadbury Roses is celebrating its 70th birthday with a packaging redesign. Cadbury says the new look brings a contemporary feel to the iconic brand and is designed to appeal to younger consumers while not alienating core, loyal purchasers. It is meant to make the product look like an informal wrapped ...
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Relaunch for Fogg
United Biscuits (UB) has relaunched its Phileas Fogg range of premium snacks for 2009.New products include savoury crisps, tortillas, poppadoms and nuts.A complete packaging redesign aims to increase stand out on shelf and create a stronger brand identity.The company says the changes will be backed by a £2m TV advertising ...
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Pricemarked packs of RYO
Imperial Tobacco has brought out pricemarked packs of Golden Virginia.The company says that in the current economic climate, the roll-your-own sector continues its reversal in fortunes, with retail sales up by 8% in value terms, and 12% in volume terms (AC Nielsen, year ending June 2008).The 12.5g packs are ...
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Silk Cut adds style
This month sees Gallaher add a menthol cigarette to its Silk Cut range.The product is aimed at females and will initially feature a limited-edition design to make it stand out on shelf.According to Gallaher, one in every 15 cigarettes smoked in the UK is menthol and the segment now represents ...
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Evian detoxes again
Evian is planning to bring back its New Year detox campaign next month.It will include a limited-edition detox design featuring a drop of water on single bottles and six-packs, together with the message that the body needs 21 days to make a healthy change. The campaign will also promote the ...
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Airwaves’ big deals
Airwaves has become the official chewing gum sponsor of the World Rally Championships as well as the main sponsor of the Plymouth Raiders basketball team.Wrigley says Airwaves has also snapped up the opportunity to support the only British rally driver, 21-year-old Matthew Wilson of the Stobart Team.Meanwhile the company says ...
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Kit Kat’s big breaks
Nestlé Confectionery is running three Kit Kat promotions in 2009, featuring 52 million prizes. It will be backing the Kit Kat brand with a £16m media campaign - £2m more than this year - and a claim this is the biggest-ever media spend on confectionery. The first promotion - Perfect ...
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Red Bull gets monthly mag
Red Bull has teamed up with The Independent to roll out a monthly lifestyle magazine.The Red Bulletin - An Almost Independent Magazine - is currently distributed in Austria. The international version of the glossy title will be published monthly in the UK in the Saturday edition of The Independent from ...
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Wintermans’ global control
Henri Wintermans Cigars UK is bringing the distribution of its Café Crème Cigar range in-house from next month.The company says the decision is part of its international strategy to have global control of the brand group and continue to grow its share in all key markets. The change will take ...