All Products articles – Page 184
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Gillette shave care
Gillette has launched Shave Care, described as its biggest range of step-by-step skin care products for men, to increase awareness and unlock growth potential across the £726m male grooming category. The brand is targeting UK men looking to take better care of their skin. The new Shave Care range includes: ...
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Red Bull takes off
Red Bull has promised a year of excitement and inspiration for consumers and to drive profits for retailers as it kicks off what it describes as an "unparalleled marketing campaign" which sees the return of the cartoon ad on screens this month. The announcement comes off the back of a ...
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Powerade rugby ball
Coca-Cola Enterprises’ sports drink brand Powerade has re-signed sponsorship deals with both the English and Welsh rugby union teams.A new £1m campaign supports the sponsor-ships. This will include limited-edition packs, price promotions and an increased presence on the playing field. There is also a new press ad featuring three of ...
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Shaking all over
General Mills UK is trying to ensure Betty Crocker ’Shake to Make’ pancakes are the key ingredient of Pancake Day (February 24) celebrations. The product will be backed by TV advertising and other awareness-building support to reinforce its ease of use (just add water) and its close relationship with this ...
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Pricemarked packs of RYO
Imperial Tobacco has brought out pricemarked packs of Golden Virginia.The company says that in the current economic climate, the roll-your-own sector continues its reversal in fortunes, with retail sales up by 8% in value terms, and 12% in volume terms (AC Nielsen, year ending June 2008).The 12.5g packs are ...
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Relaunch for Fogg
United Biscuits (UB) has relaunched its Phileas Fogg range of premium snacks for 2009.New products include savoury crisps, tortillas, poppadoms and nuts.A complete packaging redesign aims to increase stand out on shelf and create a stronger brand identity.The company says the changes will be backed by a £2m TV advertising ...
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Roses’ flower power
Cadbury Roses is celebrating its 70th birthday with a packaging redesign. Cadbury says the new look brings a contemporary feel to the iconic brand and is designed to appeal to younger consumers while not alienating core, loyal purchasers. It is meant to make the product look like an informal wrapped ...
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Extra goes minty
Wrigley has launched a new premium mint aimed at younger shoppers.Extra Ice Mints come in a stylish tin in two flavours: peppermint and spearmint. Each tin contains 33 of the sugar-free mints which aim to deliver "ultimate freshness". Rrp is 97p.Wrigley says that, according to AC Nielsen research, younger consumers ...
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Birds Eye value drive
Birds Eye starts its value campaign this month, offering £1 deals across a range of products.The company will use the banner "Make Your Pound Go Further With Birds Eye". It hopes to drive sales and put the frozen fixture at the front of the consumer’s mind by encouraging them to ...
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Win big with Mars
Mars is giving retailers the chance to win £1,000-worth of free stock.Retailers will be eligible if they gain the Mars Gold or Platinum standard in store for 2009, which they can achieve by stocking the recommended products or boosting confectionery sales.All retailers with the Gold or Platinum standard for three ...
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Low-cal biscuit bars
Nestlé Confectionery has relaunched some of its popular chocolate biscuit bars with a 99-calorie content. Blue Riband, Breakaway, Toffee Crisp and Drifter all now have a new pack design featuring a ’99 calories’ flash on the front to communicate the change to shoppers.Graham Walker, Nestlé UK trade communications manager, says, ...
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Price freeze on share bags
Specialist confectionery cash and carry company Hancocks has announced a price fix on its entire share bag range for 2009.Senior buyer Jonathan Summerley says: "This is a great value range for independent retailers, available exclusively from Hancocks and never to be seen in the supermarkets."Varieties include chocolate raisins, jelly ...
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Festive sandwich
Ginsters has introduced a limited-edition Christmas sandwich.The sandwich comes in seasonally-themed packaging featuring a snow-dusted logo and is made with traditional festive flavours including British turkey, stuffing with bacon and extra fruity cranberry sauce. It is the Sandwich of the Month throughout December with a rrp ...
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Rustlers gets facelift
Kepak Convenience Foods has given its Rustlers range a facelift.Kepak says the key elements of the relaunch include a new pack design that emphasises taste and quality reassurance rather than cooking speed.All beef and pork is now sourced exclusively from the UK and Ireland. In addition, the taste appeal ...
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A GREAT DEAL FROM SWEDISH MATCH
Swedish Match has outers of Swan Menthol and Swan Green 5+1 multipacks up for grabs. The company says the flavoured menthol Pop-A-Tip filter tips are a favourite for the winter period and are easily accessible and kept fresh in the Pop-A-Tip format. With 120 filters per pack, and a rrp ...
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Wintermans’ global control
Henri Wintermans Cigars UK is bringing the distribution of its Café Crème Cigar range in-house from next month.The company says the decision is part of its international strategy to have global control of the brand group and continue to grow its share in all key markets. The change will take ...
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Red Bull gets monthly mag
Red Bull has teamed up with The Independent to roll out a monthly lifestyle magazine.The Red Bulletin - An Almost Independent Magazine - is currently distributed in Austria. The international version of the glossy title will be published monthly in the UK in the Saturday edition of The Independent from ...
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Kit Kat’s big breaks
Nestlé Confectionery is running three Kit Kat promotions in 2009, featuring 52 million prizes. It will be backing the Kit Kat brand with a £16m media campaign - £2m more than this year - and a claim this is the biggest-ever media spend on confectionery. The first promotion - Perfect ...
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Airwaves’ big deals
Airwaves has become the official chewing gum sponsor of the World Rally Championships as well as the main sponsor of the Plymouth Raiders basketball team.Wrigley says Airwaves has also snapped up the opportunity to support the only British rally driver, 21-year-old Matthew Wilson of the Stobart Team.Meanwhile the company says ...
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Evian detoxes again
Evian is planning to bring back its New Year detox campaign next month.It will include a limited-edition detox design featuring a drop of water on single bottles and six-packs, together with the message that the body needs 21 days to make a healthy change. The campaign will also promote the ...