All Products articles – Page 181
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News
FIFA tour kicks off
The Coca-Cola Company and FIFA have announced details of the FIFA World Cup Trophy Tour which takes place in anticipation of the 2010 World Cup. Starting at the FIFA headquarters on September 21, the route will span 86 countries over 225 days before arriving at the World Cup host country ...
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Getting in a pickle
Premier Foods has launched a ’Summer of Branston’ campaign to promote its range of relishes as well as a new addition - Branston Mayo with a Twist. The company says 2008 was a good year for Branston Relish, despite poor weather through the summer. This year’s activity aims to build ...
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Getting a square meal
UBUK is launching its new Go Ahead! Oat Squares range. There are two variants: apple & blackberry and mixed berry; which include oats, sultanas and fruit-flavoured pieces. They come in individually-wrapped bars in packs of five (rrp £2.35). The Oat Squares aim to provide customers with a better-for-you snack which ...
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JTI going for gold with new premium tobacco
JTI introduces a new premium Benson & Hedges Rolling Tobacco to the market this month. The product will be available in Gold and Silver variants and is aimed at what the company says is a "rapidly growing sector". JTI says that, from its own research, the roll-your-own (RYO) sector is ...
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It has to be Heinz
Heinz Tomato Ketchup is backed by a £2m advertising campaign in a bid to remind consumers that when it comes to ketchup, ’It has to be Heinz’.
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Will you love these?
Unilever is building on the success of its Marmite snacking range with the launch of Marmite crisps and oven-baked cashew nuts. The launch of the crisps comes after a seven-year licensing agreement with Walkers for Marmite crisps came to an end. The new crisps come in 34.5g single bags (rrp ...
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Say my name
Henri Wintermans Cigars has changed its name to that of its parent company, Scandinavian Tobacco Group United Kingdom Ltd. Contact details remain the same.
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WKD on the radio
WKD is currently backed by a nationwide radio and regional poster campaign. The posters say: ’WKD sponsors the BBQ season. ’Cos the football season’s way too expensive’.
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Shopping Aloud
Girls Aloud helped launch Nestlé Confectionery’s Kit Kat Fashion Break on-pack promotion last month. It gives consumers the chance to win £1,000 cash as well as shopping vouchers.
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Berry nice snacking
Snack a Jacks has launched two new flavours: berry and sweet chilli targeting consumers who want healthier snacks. Pepsico is also giving Snack a Jacks a new look with a design that was created in consultation with consumers. The company says it includes stronger product shots and better differentiation between ...
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New Buttons design
Cadbury has introduced a new pack design for its Dairy Milk Buttons. It is also investing in a ’Buttons Fun on the Farm’ campaign which offers free family events nationwide.
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Sporting chance
Britvic and PepsiCo have launched a new TV and press campaign for Gatorade. It will encourage shoppers to get active with its ’We Love Sweat’ campaign.
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Walkers launches Gary’s Great Trips promotion
Walkers launches a new promotion this summer called Gary’s Great Trips. Following on from its successful Brit Trips initiative last year, consumers collect points on packs and exchange them for discounts on days out around the country. There is also a special initiative tailored for the impulse channel where shoppers ...
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Getting into the spirit
Diageo GB has launched an updated format for its Raise Your Spirits initiative aimed at boosting growth across the spirits category. Launched initially last May, Raise Your Spirits gives retailers guidance on the best ways to promote spirits and attract new customers. The new format no longer covers the total ...
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Giving health a shot
Voltz Distribution UK has secured the rights to distribute the Voltz 5 hour energy shot. The drink is described as a healthy alternative to the usual energy shots - it is made up of a combination of B vitamins, amino acid and anti-oxidants. Rob Arnold, chief executive officer of Voltz ...
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Go sweet on new Nibl
Whitworths is launching a new range of healthier, indulgent fruit, nut and chocolate mixes on to the market. The Nibl products come in four flavours: berry cherry choc; jaffa berry choc; fruit, nut & berry burst; and tropical feast, with a 45g (rrp 69p) aimed at the convenience sector. There ...
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Starburst goes smooth
The Wrigley Company is adding a new product this summer called Starburst Smoothies. The company says the sweets combine the taste of fruit with creamy yoghurt flavour and are available in three variants: Strawberry & Banana; Blueberry, Strawberry, Yoghurt; and Mango & Passion. The front of packs will also feature ...
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An Ice Kinder surprise
Kinder Surprise has teamed up with the new film Ice Age 3: Dawn of the Dinosaurs for a promotion this summer. Promotional packs of Kinder Surprise, available from this month, will contain one of the characters from the film - including Sid, Scrat, Manny, Ellie or Diejo. Ferrero says it ...
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Vimto mixes it up
Vimto launches a new campaign this month built around its mixed fruit taste. The £5m relaunch has the strapline "Seriously Mixed Up Fruit" and targets the teen audience.
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Road to recovery
UK distributor Randstad has launched a range of breakdown and emergency kits for drivers. The kits are available in three versions, from the Basic to the Ultra. They all contain a warning triangle, spare bulb set and high visibility jacket as well as a 2,000kg tow rope, First Aid kit, ...