All Products articles – Page 181
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FIFA tour kicks off
The Coca-Cola Company and FIFA have announced details of the FIFA World Cup Trophy Tour which takes place in anticipation of the 2010 World Cup. Starting at the FIFA headquarters on September 21, the route will span 86 countries over 225 days before arriving at the World Cup host country ...
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Britvic holiday offer
Britvic and PepsiCo are launching a summer holiday offer on 7Up where consumers get £10 off a holiday with Thomas Cook. To claim the holiday vouchers through the Natural Wonders on-pack promotion, shoppers log onto the 7Up website. There is also the chance to win a holiday to one of ...
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New look at Bendicks
The Bendicks brand is being relaunched with new flavours, formats and packaging. The company says the move will "extend the brand’s relevance to a wider group of younger consumers and expand the number of usage occasions". New flavours include Bendicks Bitteroranges (with a hint of chilli) - a dark chocolate ...
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Bikers hit Battersea
Battersea Power Station in London will play host to the Red Bull X-Fighters World Series Finale in August. According to Red Bull, the event will see 12 of the world’s best Freecycle Motocross riders perform in front of a 17,000-strong crowd. Not only is it the first time ...
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Getting the Balance right
Müller is relaunching its Corner Healthy Balance brand with new recipes and pack designs, all backed by TV, press and online advertising. The recipe has been adjusted to make it less sweet.
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Lucozade backs BB
Lucozade is sponsoring the 10th season of Big Brother. The sponsorship, which covers the main show on Channel 4 as well as the E4 spin-off shows, is supported by a £12m marketing campaign. Brand owner GlaxoSmithKline expects the activity to drive "significant sales" for the drink over the key summer ...
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Singing for summer
Coca-Cola Great Britain is aiming to capture "the essence of summer" with its new ad entitled Yeah Yeah Yeah La La La. It aims to inspire people to say ’yes’ to the opportunities summer brings with an ad featuring an exclusive track written and produced by Calvin Harris. It is ...
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Road to recovery
UK distributor Randstad has launched a range of breakdown and emergency kits for drivers. The kits are available in three versions, from the Basic to the Ultra. They all contain a warning triangle, spare bulb set and high visibility jacket as well as a 2,000kg tow rope, First Aid kit, ...
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Vimto mixes it up
Vimto launches a new campaign this month built around its mixed fruit taste. The £5m relaunch has the strapline "Seriously Mixed Up Fruit" and targets the teen audience.
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An Ice Kinder surprise
Kinder Surprise has teamed up with the new film Ice Age 3: Dawn of the Dinosaurs for a promotion this summer. Promotional packs of Kinder Surprise, available from this month, will contain one of the characters from the film - including Sid, Scrat, Manny, Ellie or Diejo. Ferrero says it ...
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Starburst goes smooth
The Wrigley Company is adding a new product this summer called Starburst Smoothies. The company says the sweets combine the taste of fruit with creamy yoghurt flavour and are available in three variants: Strawberry & Banana; Blueberry, Strawberry, Yoghurt; and Mango & Passion. The front of packs will also feature ...
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Go sweet on new Nibl
Whitworths is launching a new range of healthier, indulgent fruit, nut and chocolate mixes on to the market. The Nibl products come in four flavours: berry cherry choc; jaffa berry choc; fruit, nut & berry burst; and tropical feast, with a 45g (rrp 69p) aimed at the convenience sector. There ...
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Giving health a shot
Voltz Distribution UK has secured the rights to distribute the Voltz 5 hour energy shot. The drink is described as a healthy alternative to the usual energy shots - it is made up of a combination of B vitamins, amino acid and anti-oxidants. Rob Arnold, chief executive officer of Voltz ...
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Getting into the spirit
Diageo GB has launched an updated format for its Raise Your Spirits initiative aimed at boosting growth across the spirits category. Launched initially last May, Raise Your Spirits gives retailers guidance on the best ways to promote spirits and attract new customers. The new format no longer covers the total ...
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Walkers launches Gary’s Great Trips promotion
Walkers launches a new promotion this summer called Gary’s Great Trips. Following on from its successful Brit Trips initiative last year, consumers collect points on packs and exchange them for discounts on days out around the country. There is also a special initiative tailored for the impulse channel where shoppers ...
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Sporting chance
Britvic and PepsiCo have launched a new TV and press campaign for Gatorade. It will encourage shoppers to get active with its ’We Love Sweat’ campaign.
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New Buttons design
Cadbury has introduced a new pack design for its Dairy Milk Buttons. It is also investing in a ’Buttons Fun on the Farm’ campaign which offers free family events nationwide.
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Berry nice snacking
Snack a Jacks has launched two new flavours: berry and sweet chilli targeting consumers who want healthier snacks. Pepsico is also giving Snack a Jacks a new look with a design that was created in consultation with consumers. The company says it includes stronger product shots and better differentiation between ...
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Shopping Aloud
Girls Aloud helped launch Nestlé Confectionery’s Kit Kat Fashion Break on-pack promotion last month. It gives consumers the chance to win £1,000 cash as well as shopping vouchers.
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Smooth operator
Tropicana has launched a 750ml pack format for its smoothie range. Pepsico says the new size bottle (rrp £1.99) makes the category more accessible and affordable.