All Products articles – Page 177
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Premier’s TV recipe
Premier Foods, the UK’s largest food company, has signed a new deal for its Asian brand Sharwoods to fund Chinese Food in Minutes, a 13-episode cookery series to be broadcast on Wednesdays at 7.30pm on Channel Five.In order to underpin this activity, the company plans to maximise the Chinese New ...
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Wrigley’s 5 on TV
Wrigley’s 5 chewing gum is back on TV from mid January. The ads for the electro and cobalt variants are designed to bring to life the brand’s proposition of ’Stimulate Your Senses’.They include a man lying down on thousands of metal ball bearings that begin to vibrate and beat beneath ...
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A 99p Boost
Boost Drinks has launched a new 99p stimulation shot which it says is the lowest-priced shot on the market. The Boost shot is a blend of caffeine and natural extracts of ginseng and guarana.
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WKD’s all heart
WKD has produced a set of Valentine’s Day posters designed to guide men through the pitfalls surrounding the most romantic day of the year.Under the theme of ’Bloke Rules’, Beverage Brands says the snippets of male wisdom support WKD Red and are intended to set minds at rest when dealing ...
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Gatorade gives back
Gatorade is launching an on-pack-promotion called ’Gatorade Gives Back’ which aims to recognise and reward the effort individuals at all levels put into their sport and active life.
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Calorie counting
Walkers has brought four of its leading single serve snack brands together under a new ’99 Calories or Less’ banner. The range comprises Quavers, Wotsits, Squares and French Fries. There are also new pack designs to coincide with a ’New Year New Me’ consumer message.Delphine Haas, marketing manager at Walkers ...
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New winter car kit
Astra Automotive has launched a new Motoring Winter Kit which it says contains the highest quality screen wash concentrate, de-icer and robust ice scraper.Developed by a leading automotive chemist, the kit comes in a presentation box with a rrp of £6.33 (plus VAT) and includes a 300ml bottle of screen ...
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Nestlé’s Cocoa Plan sees Kit Kats go Fairtrade
The first Kit Kats to carry the Fairtrade mark in the UK and Ireland will appear from this month. According to Nestlé, the move follows the October launch of Nestlé’s global Cocoa Plan which represents a £65m investment over the next 10 years in programmes to address the key economic, ...
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World Cup link up
Lucozade Sport has announced it will be joint sponsor, with Hyundai, of ITV’s World Cup 2010 coverage. Lucozade Sport will be the official sport drink of Team England, and Hyundai, the official car partner of the FIFA World Cup 2010. As such they will be ITV’s exclusive joint broadcast, online, ...
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It pays to display
Cadbury has launched a Cadbury Creme Egg display competition for independent retailers. There are three national prizes to be won with the first place winner receiving a prize worth £7,000 plus 28 regional rewards worth £500 each.To enter, retailers should get in touch with their sales representative or call the ...
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Pot Noodle gets mugged
New Pot Noodle in a Mug soup, rrp 49p, is aimed at women who want a mid-morning snack. It will benefit from the £8m marketing support package for Pot Noodle in 2010.
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Kinder goes mini
Ferrero is launching Kinder Mini Eggs for spring 2010. The individually-wrapped eggs are described as a shell of Kinder chocolate with a milky hazelnut centre. With a rrp of £1.19 per bag, Ferrero says they are perfect as a portion-controlled treat or for use in Easter Egg hunts.A spokesman for ...
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Jet revamps oil range
Jet has reconfigured and revamped its engine oils as the JetMax range which it says is designed to "easily clarify performance and applications to help drivers choose the right product". As well as giving the range a fresh look, Jet has introduced a new product JetMax Pro 5W30, and is ...
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Metallic Marlboro
Marlboro has launched a metallic ’soft pack’ variant of Marlboro Red. Available from next month, the packs available in 20s pack with the rrp of regular Marlboro products.
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Soccerade boost
Natural sports drink brand Soccerade is to benefit from a multi-million pound national marketing programme to drive home its natural and caffeine-free credentials to independent retailers. The brand, launched in the UK earlier this year and backed by footballer Christiano Ronaldo is aimed at all sports enthusiasts.The company behind Soccerade, ...
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Shoppers set to splash the cash at Christmas
This Christmas may be the second that shoppers have faced during this recession but research from Mintel suggests retail sales are still growing in both volume and value terms. Mintel is forecasting growth of 2% versus last year in retail sales this month, driven by a recovery in consumer confidence ...
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Love Kettle Chips
Kettle Chips has teamed up with LoveFilm, the online DVD rental service and entertainment website, for its latest promotion.According to Kettle Foods, the campaign will reach over three million consumers.It includes the two brands promoting the ’perfect simple night in’ with the Kettle Chips ’Movie Matchmaker’ which matches a consumer ...
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Essential Christmas
JTI has released a Hamlet Essentials Pack for Christmas containing five packs of Hamlet fine cigars, five of Hamlet Miniatures and of Hamlet Smooth Miniatures.
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Holidays are coming
Coca-Cola Enterprises (CCE) says it is getting ready for its biggest Christmas ever with seasonal campaigns for Coke and Schweppes.Marketing includes an on-pack ’Greatest Gift’ promotion on all 330ml can multipacks as well as 500ml and 2l bottles of Coca-Cola, Diet Coke and Coke Zero.The iconic ’Holidays are Coming’ ads ...
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New Year detox
Evian is launching its annual New Year detox campaign for the ninth year. Evian Renew will be supported by a £3m spend including TV advertising with roller-skating babies.