All Products articles – Page 173
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Blueberry vodka
Diageo is adding a blueberry variant to its Smirnoff flavoured vodka range. The roll-out follows a trial in Bristol. The launch is backed by a £6m outdoor and sampling campaign.
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Coke gets all musical
Coca-Cola is giving consumers the chance to win tickets to live music events every hour of this month. The ’Win gig tickets every hour at Cokezone.co.uk’ activity is appearing on 2ltr, 330ml, 500ml and 330ml multipacks (sixes and eights) of Coca-Cola, Diet Coke and Coke Zero. When they enter, consumers ...
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Alien joins Starmix
Haribo’s Starmix is celebrating its 15th birthday with the addition of a ’very cherry alien’ sweet in bags. The new sweet was decided upon via a public vote. Consumers could choose from very cherry alien, totally tropical alien or citrus blast rocket. Haribo brand manager, Katy Clark, ...
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Saucy singles
Premier Foods has introduced a selection of new single-serve Italian sauces from Loyd Grossman including tomato & chilli; tomato & roasted garlic; and Puttanesca. Rrp is £1.29.
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Rockstar in recovery
AG Barr’s Rockstar energy drinks range is being boosted with the launch of the Rockstar Recovery 500ml can. The company says it is the UK’s first non-carbonated energy drink. It comes in cases of 12 and a £1.19 price-marked can is available.Also being added to the range is a 1ltr ...
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Sparkling promotion
Coca-Cola Enterprises (CCE) is driving sales of its flavoured sparkling drinks range with its latest on-pack promotion. It gives shoppers the chance to receive 50p-worth of mobile credit on any major network with every purchase of a Fanta, Sprite or Dr Pepper promotional pack. Consumers text the unique on-pack code ...
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Maynards on a roll
Cadbury UK is this month launching limited-edition Maynards Fruit Duos.Similar in texture to wine gums, Fruit Duos come in six different dual flavour combinations: strawberry & lime; strawberry & blackberry; apple & blackberry; apple & pear; tangerine & pear; and tangerine & lime.There are three pack formats: a roll pack ...
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Free cereal promotion
Kellogg’s is running a voucher code promotion on cereal packs which can be redeemed for free cereal. Running until September, it includes Corn Flakes, Bran Flakes and Frosties.
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Cathedral in a pickle
Cathedral City, the UK’s number one cheese brand according to Kantar data has a new-look snacking range.Research found that although consumers liked the old Lunch Pack and Dip & Go packaging, they thought it did not communicate the contents that well.As a result of the research, the products ...
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New look for Camel
Camel is getting a limited edition ’Discover More’ design for this month.The new look will run exclusively on Camel Blue 20s packs.According to brand owner JTI, Camel is currently growing its volume by 3% year-on-year (source: JTI EPOS estimates May 2010 YTD vs May 2009 YTD).Jeremy Blackburn, JTI head of ...
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Bursting with prizes
Wrigley has launched its ’Big Up Your Summer’ promotion across all Starburst fruit chew sticks and share bags.Shoppers can win a variety of prizes from enormous inflatable beach balls to a hot air balloon trip for the whole family.Prizes can be won every hour until September 25 by ...
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Price-mark boost
United Biscuits is launching a new range of £1 price-marked sharing packs across some of its most recognisable savoury snacks brands to help retailers grow sales this summer. Available this month, the new selection includes McCoy’s (flame grilled steak); Hula Hoops (BBQ beef); Mini Cheddars (original); and Phileas Fogg crisps ...
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A bar of two halves
Cadbury is running a £1.2m outdoor and online campaign to promote the new Wispa Duo. It asks consumers which side of the bar tastes better the left or the right?
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Red Bull X-Fighters back to boost summer sales
Red Bull is promising a sales boost for retailers this summer with the staging of the UK leg of its Red Bull X-Fighters World Tour 2010 at Battersea Power Station. Backed by a £4m marketing investment, the event will feature 12 of the world’s top FMX riders, in front of ...
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Ariel targets stains
P&G is making a bold leap into the stain removal sector with an Ariel-branded multi-product line-up which covers whites and colours, in powder, gel and spray format. The company believes there is huge potential for the category as only half of UK households buy extra stain products, and those that ...
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Charging ahead
Varta is launching an LCD charger aimed at people on the go. Due out in September, it includes a car adapter to keep gadgets powered up on long journeys, rrp £29.99.
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United in Race for Life
United Biscuits (UBUK) brand Go Ahead! is becoming an official partner of Cancer Research UK’s Race For Life 2010 as part of the brand’s ’Together We Feel Good’ campaign.
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Shrek surpise with Kinder
Kinder Surprise has teamed up with summer blockbuster, Shrek Forever After, to offer retailers and consumers a big surprise this summer one in five eggs will contain a film character.
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Nestlé summer of fun
Nestlé has launched its 2010 ’Get Set, Go Free’ promotion, which offers consumers the opportunity to try out a range of activities for free over the summer holidays. Backed by a £3m media campaign, the points collection promotion is Nestlé UK’s biggest ever and will run across six categories ...
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Wired for energy
Food Connections has launched new energy boost bar Wired. Containing caffeine and taurine, the 80g bar is said to have the equivalent kick to leading energy drinks but with the added bonus of oats, so enabling a longer-lasting energy fix."The need for an energy boost is the biggest reason for ...