All Products articles – Page 173
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News
Myleene’s an expert
Ex-Hearsay member and ’I’m a Celebrity...’ contestant Myleene Klass has been named as the new face of Birds Eye. Her official role is ’active lifestyle expert’ for the Birds Eye 100% Challenge. The Challenge ties in with the company’s commitment to selecting the finest quality ingredients for its ...
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Randoms goes large
Following the huge success of Randoms in impulse bags, the sweets will shortly be available in a 195g share bag. The new bag, which has a recommended retail price of £1.45, will include 10 new shapes including foamy jigsaw pieces, padlocks and diggers. It will be available from August 23. ...
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News from Mini Moos
Fox’s Biscuits is extending its Mini Moos range with the launch of a choc chip variety. Mini Moos choc chip are malted milk biscuits with chocolate chips. They come in individual mini bags within a six x 25g multipack ideal for lunchboxes. Recommended retail price ...
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The slice is right
Border Homebake has launched a range of individually-packed slices for convenience retailers, with recommended retail prices from 99p to £1.79. They are available in seven varieties: caramel shortcake with either milk chocolate or white chocolate coating; biscuit tiffin; honeycomb crunch; caramel crispie cake; brownie; and rocky road. Also ...
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Tea-break treats
United Biscuits has launched the McVitie’s VIP Club which rewards consumers by giving away tea-break treats. Digestives, jaffa cakes and Hobnobs are all involved.
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Charging ahead
Varta is launching an LCD charger aimed at people on the go. Due out in September, it includes a car adapter to keep gadgets powered up on long journeys, rrp £29.99.
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Ariel targets stains
P&G is making a bold leap into the stain removal sector with an Ariel-branded multi-product line-up which covers whites and colours, in powder, gel and spray format. The company believes there is huge potential for the category as only half of UK households buy extra stain products, and those that ...
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Red Bull X-Fighters back to boost summer sales
Red Bull is promising a sales boost for retailers this summer with the staging of the UK leg of its Red Bull X-Fighters World Tour 2010 at Battersea Power Station. Backed by a £4m marketing investment, the event will feature 12 of the world’s top FMX riders, in front of ...
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A bar of two halves
Cadbury is running a £1.2m outdoor and online campaign to promote the new Wispa Duo. It asks consumers which side of the bar tastes better the left or the right?
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Price-mark boost
United Biscuits is launching a new range of £1 price-marked sharing packs across some of its most recognisable savoury snacks brands to help retailers grow sales this summer. Available this month, the new selection includes McCoy’s (flame grilled steak); Hula Hoops (BBQ beef); Mini Cheddars (original); and Phileas Fogg crisps ...
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Bursting with prizes
Wrigley has launched its ’Big Up Your Summer’ promotion across all Starburst fruit chew sticks and share bags.Shoppers can win a variety of prizes from enormous inflatable beach balls to a hot air balloon trip for the whole family.Prizes can be won every hour until September 25 by ...
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New look for Camel
Camel is getting a limited edition ’Discover More’ design for this month.The new look will run exclusively on Camel Blue 20s packs.According to brand owner JTI, Camel is currently growing its volume by 3% year-on-year (source: JTI EPOS estimates May 2010 YTD vs May 2009 YTD).Jeremy Blackburn, JTI head of ...
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Cathedral in a pickle
Cathedral City, the UK’s number one cheese brand according to Kantar data has a new-look snacking range.Research found that although consumers liked the old Lunch Pack and Dip & Go packaging, they thought it did not communicate the contents that well.As a result of the research, the products ...
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Free cereal promotion
Kellogg’s is running a voucher code promotion on cereal packs which can be redeemed for free cereal. Running until September, it includes Corn Flakes, Bran Flakes and Frosties.
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Maynards on a roll
Cadbury UK is this month launching limited-edition Maynards Fruit Duos.Similar in texture to wine gums, Fruit Duos come in six different dual flavour combinations: strawberry & lime; strawberry & blackberry; apple & blackberry; apple & pear; tangerine & pear; and tangerine & lime.There are three pack formats: a roll pack ...
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Sparkling promotion
Coca-Cola Enterprises (CCE) is driving sales of its flavoured sparkling drinks range with its latest on-pack promotion. It gives shoppers the chance to receive 50p-worth of mobile credit on any major network with every purchase of a Fanta, Sprite or Dr Pepper promotional pack. Consumers text the unique on-pack code ...
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Rockstar in recovery
AG Barr’s Rockstar energy drinks range is being boosted with the launch of the Rockstar Recovery 500ml can. The company says it is the UK’s first non-carbonated energy drink. It comes in cases of 12 and a £1.19 price-marked can is available.Also being added to the range is a 1ltr ...
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Saucy singles
Premier Foods has introduced a selection of new single-serve Italian sauces from Loyd Grossman including tomato & chilli; tomato & roasted garlic; and Puttanesca. Rrp is £1.29.
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New Life for Mobil 1
ExxonMobil’s new engine oil Mobil 1 New Life OW-40 has been launched in style by F1 star Lewis Hamilton at the McLaren Technology Centre. Accompanying him was TV chef and motoring enthusiast James Martin who will putting the New Life oil to the test in July as part ...
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Birds Eye hits 100%
Birds Eye is launching a major marketing campaign aimed at educating consumers on the benefits of frozen food.The campaign will focus on Birds Eye’s commitment to quality ingredients.Under the banner ’We’re only content with 100%’, the company will make clear on packs that its fish fingers are made from 100% ...