All Products articles – Page 174
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Squeeze the day
Red Bull is aiming to help consumers get the most from their day and retailers the most from the energy category with its new through-the-line ’Sets You Up’ activity. Backed by a £6.3m investment, the new campaign which, following last month’s launch has further bursts of activity ...
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Retailers set to score well during World Cup
UK consumers are set to provide a boost to the economy because of the 2010 FIFA World Cup, according to exclusive research by Mintel. The latest data reveals that nearly two thirds (63%) of Brits are expected to increase their leisure spending as a consequence of the World Cup ...
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Crunchie really Rocks
Cadbury Crunchie has unveiled a new campaign to introduce Crunchie Rocks honeycomb pieces and golden cornflakes tumbled in Cadbury milk chocolate, in 145g share packs.
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Cookies on the go
Baking specialist Paterson Arran is targeting the children’s and adult snack market with a new snack range, Cookie Buttons, ideal for lunchboxes and eating on the go.
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Taking the biscuit
Fox’s Biscuits is bringing Vinnie the Panda back to TV screens. The move is part of a multi-million pound marketing investment that the company is making in its biscuit products during 2010.According to Fox’s, the character will be promoting Fox’s Chunkie Fruit & Nut Extremely Chocolatey Cookies, Fox’s Melts ...
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Raising the bar
McVities this month launches McVitie’s Medley, a new range of biscuit and cereal bars.The company says the range combines the great taste of McVitie’s Hobnobs and McVitie’s digestive biscuits with the goodness of cereals and other ingredients such as raisins, nuts and milk chocolate. The on-the-go bars are available in ...
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Hi-tech air freshener
Magic Tree has launched AirWash said to be the first range of air fresheners incorporating a new, two-in-one patented technology.The range is available in three fragrances sparkling breeze; orange zest; and sun-washed cotton and incorporates a new, powerful two-in-one technology, which combines the smell of a Magic ...
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Birds Eye hits 100%
Birds Eye is launching a major marketing campaign aimed at educating consumers on the benefits of frozen food.The campaign will focus on Birds Eye’s commitment to quality ingredients.Under the banner ’We’re only content with 100%’, the company will make clear on packs that its fish fingers are made from 100% ...
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New Life for Mobil 1
ExxonMobil’s new engine oil Mobil 1 New Life OW-40 has been launched in style by F1 star Lewis Hamilton at the McLaren Technology Centre. Accompanying him was TV chef and motoring enthusiast James Martin who will putting the New Life oil to the test in July as part ...
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Spar’s sporty summer
Spar (UK) is getting set to make this summer its most sporting ever, with a budgeted spend of more than £2m on promotional support to help Spar retailers back the world’s biggest sporting events. Throughout June and July Spar retailers will support the World Cup, European Athletics Championships and Wimbledon ...
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Pig out on new snack
New pork snack Wicked Pig is being introduced this summer. It is aimed at 17-35 year-olds and comes in four flavours, including firecracker chilli, and has a rrp of 59p-89p.
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Points make prizes
Procter & Gamble (P&G) is launching its biggest ever multi-brand campaign. The company says its Collect for Football Fun promotion will run across a range of brands including Ariel, Duracell, Fairy, Head & Shoulders and Pringles. Shoppers collect points and put them towards winning exclusive football freebies for all the ...
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A sense of Magic
Magic Tree has launched a new collection called Sentiment, which incorporates natural elements designed to help boost the mood and revitalise the mind. The range includes energy, described as a punchy fragrance with an uplifting effect; relax to encourage a sense of calm; peace, to aid relaxation; and passion, to ...
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One for the ladies
Nestlé has given Kit Kat Senses a stylish new look. Packs retain the Kit Kat red background but the Senses logo has been enlarged and is surrounded by a more feminine swirly design.According to TNS data, Senses has added more than £30m to the confectionery category since its launch in ...
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Summer giveaway
Ginsters has launched its ’100 Days of Summer’ on-pack promotion on pasties and slices, which offers prizes such as surfing lessons and two-for-one entry at theme parks.
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Get your oats with Hovis
Hovis is launching a new Hearty Oats loaf. Baked with 50% wholegrain oats and 50% wheatflour, it is aimed at the healthier breakfast market and has a rrp of £1.34.
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Mars’ England support
The Mars bar is sporting England colours to support the England football team at next month’s World Cup. For the first time in the brand’s 78-year history, the bars feature a red and white strip inspired by the St George’s Cross and the England kit, including the Three Lions crest. ...
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Walkers champions World Cup flavours
Walkers is echoing the World Cup mood with its own competition The Walkers Flavour Cup. Described as the world’s first ever ’crisp tournament’, it will see 15 new international flavours battle it out to be crowned the world’s best crisp and Walkers Flavour Cup Champion.The new limited-edition flavours, which ...
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Butter back on TV
A new 12-week TV advertising campaign will support Anchor butter from the middle of this month. The commercials will highlight the heritage of Britain’s oldest butter brand.
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Charming new ads
A new advertising campaign for Cadbury Dairy Milk (CDM) is under way. Called the Chocolate Charmer, it takes viewers into the "magical world of CDM production" where they see the Chocolate Charmer creating the milk chocolate. The ads emphasise the "glass and a half of fresh milk" message. Cadbury trade ...