The Mars bar is sporting England colours to support the England football team at next month’s World Cup. For the first time in the brand’s 78-year history, the bars feature a red and white strip inspired by the St George’s Cross and the England kit, including the Three Lions crest. Mars Chocolate UK’s managing director, Fiona Dawson, comments: "We want to show our support in every way we can and changing our ’kit’ is just one way of doing it."

Meanwhile, Mars has added two new lines to its bitesize pouch range: Galaxy Counters and Milky Way Magic Stars. Galaxy Counters were last around in the 1980s.

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