All Products articles – Page 185
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News
Silk Cut adds style
This month sees Gallaher add a menthol cigarette to its Silk Cut range.The product is aimed at females and will initially feature a limited-edition design to make it stand out on shelf.According to Gallaher, one in every 15 cigarettes smoked in the UK is menthol and the segment now represents ...
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Sing for your supper
Procter & Gamble is relaunching its Jingles for Pringles campaign to find a family to star in a 30-second TV ad to be shown in a prime time Christmas Day slot.Consumers enter by either uploading footage of themselves with family or friends singing a Christmas song to the Jingles for ...
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’Silver’ service at JPS
A new economy cigarette brand, JPS ’Silver’, has been launched by Imperial Tobacco to cater for the growing number of adult smokers who are moving down through the cigarette price sectors into the economy sector -which contributes more than £1bn a year to retailers’ turnover. Offering more value in a ...
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A happy Malt-Easter
Mars has launched an array of new products for next Easter while reducing the number of lines it’s offering to retailers from 28 to 19.The company says the change follows retailer feedback and will allow it to concentrate on its core sellers.New products for 2009 include the Malteaster filled chocolate ...
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Sterling work from Gallaher
New pricemarked packs have been launched for Sterling, which Gallaher says moves the brand into the super value sector.King Size 20s have been reduced from rrp £4.50 to £4.20, while Superkings have gone from £4.59 to £4.25. Gallaher says retailers will benefit by getting the same cash margin as before.01932 ...
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Christmas prizes
Coca-Cola Enterprises (CCE) is launching its Christmas 2008 campaign this month, backed by £2.5m-worth of marketing and featuring an on-pack promotion on all 500ml and 2ltr bottles of Coca-Cola and Diet Coke as well as a seasonal campaign for Schweppes.The Holidays are Coming and Greatest Gift ads will also ...
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Cadbury dives in
Cadbury has announced that it is sponsoring the London Olympics.The company is the Official Confectionery and Ice Cream Supporter, and can use the London 2012 name on it products. When the Olympics are on, Cadbury will supply all confectionery and packaged ice cream sold at venues and within the Olympic ...
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Walkers adds festive crisps
Walkers is adding some festive flavours to its offerings in a bid to boost Christmas sales.A turkey & stuffing variant is available in a Big Eat 40g pack, and the flavour also features in mixed packs, rrp 99p.Bigger 300g sharing packs of premium crisp Sensations have also been introduced, ...
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Aero eggs for 2009
Nestlé has revealed its Easter line up for 2009, with its star player being the new filled Aero chocolate egg.The individually-wrapped treats have a rrp of 40p and Nestlé says the eggs are perfect for the impulse market in forecourts. The launch will be supported by a strong POS package.There ...
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Shaken not stirred
Coca-Cola Enterprises is to be an official partner of the new James Bond film, Quantum of Solace.The company says the marketing campaign will be the biggest activation to date for the £58m brand, including an on-pack promotion offering the chance to win a downloadable Quantum of Solace demo game four ...
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New sandwich range
Heinz has launched a pre-packed sandwich range featuring its classic range of sauces such as Tomato Ketchup and Ploughman’s Pickle.With 19 varieties, the new Heinz Sandwich range includes baps, sandwiches, sub rolls and wraps, and the company says it will provide a "significant brand offering in the £3.1 billion chilled ...
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Hovis uses its loaf
Hovis has introduced a new 122 second advert celebrating its 122 years in business.Filmed in Liverpool, it captures the highs and lows experienced by people in Britain during that time, including the suffragette movement, both World Wars, the miners’ strike and England winning the World Cup.It ends with the message: ...
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Goodfella’s major rebrand
Goodfella’s has added new flavours to its existing ranges as part of a major re-brand.Northern Foods says the new brand identity and packaging redesign is its biggest change for five years and will be supported by a £2.5m marketing campaign.New products ...
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Getting in a spin
Unilever is launching an on-pack promotion for Pot Noodle to give away a thousand spinning forks.Pot Noodle sales controller Mike Miller says: "The spinning fork promotion offers fun-loving consumers the ultimate in convenient snacking - as they won’t even need to twist their fork!"This hilarious instant win promotion is designed ...
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Demon gloss set to shine
Car care company Tetrosyl has launched its new-look CarPlan Demon Shine product.The top gloss treatment is wiped or sprayed over the vehicle after washing - while still wet. Available in 500ml and 2ltr bottles, as well as a 1ltr spray bottle, Tetrosyl says the product will appeal to ...
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Big cheese relaunch
Kraft Foods is relaunching Dairylea in a bid to remind mums about the "goodness and magic" of the brand.The move highlights the fact that Dairylea is made with cheese and milk and is a good source of calcium. The relaunch is backed by a £6.5m TV campaign which includes the ...
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Twisted back on TV
Cadbury UK is bringing its Creme Egg Twisted ads back to TV this month as well as running a national sampling campaign targeting Haloween sales.The ads, out on October 6, carry the strapline "It’s no Creme Egg... it’s Twisted!", while out of the wreckage of an exploded Creme Egg the ...
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Premium Pringles
Pringles launches a new premium range of bagged snacks this month.According to Procter & Gamble, Pringles Select aims to tap into the growth of premium sharing. The chips themselves are smaller and rounder and come in six flavours, including Italian Cheese with a hint of Garlic, Sea Salt & Balsamic ...
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Planets in pouches
Following its huge success in small single bags, Mars Planets is being launched in a pouch pack.The 165g pouches have a rrp of £1.79.Mars’ field sales team will be offering independent forecourts incentives to stock the pouches; there will also be deals in cash and carries.Mars’ trade relations manager, Bep ...
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Pricemarked packs
Responding to the growing trend for larger packs, Gallaher has launched a pricemarked 50g variant of Amber Leaf. The new packs, marked at £9.99 and including rolling papers, are available for a limited period and are exclusive to the independent and wholesale channels.Gallaher’s head of communications, Jeremy Blackburn, says: "We ...