All Products articles – Page 190
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News
Spice up the year
A new range of KP nuts, the relaunch of the entire McVitie’s Digestives range and the extension of the Go Ahead portfolio are the highlights of a busy programme of activity planned by United Biscuits UK for the first two months of 2008.Designed to appeal to younger adults who are ...
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Old-fashioned treats
Speciality toffee maker Walkers Nonsuch is re-launching its traditional slab range with a more ’retro’ feel.The new packs come in three varieties: family slab, original creamy slab and nutty brazil; which are the best sellers from the company’s extensive range. The family slab contains two 400g slabs - one nutty ...
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A taste of the Med
Ryvita is hoping to attract new year dieters by adding a Mediterraneantwist to its range.Its flavour crispbreads are available from this month in two new Mediterranean-inspired variants: tomato & basil and garlic & rosemary. The products are low in fat (with between 39-43 calories per slice) and are made ...
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Size matters for Imperial
Imperial Tobacco is expanding its Richmond range with the addition of King Size Menthol 10s.The cigarettes are available in plain and pricemarked packs, and Imperial says the rrp of £2.28 makes them the lowest-priced menthol pack on the market.Iain Watkins, Imperial trade communications manager, says: "The Richmond brand has ...
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Healthy investment
Zovirax cold sore cream is back on TV this month with a £850,000 campaign featuring its "helmet" ads which aim to show how cold sores can make sufferers feel self-conscious.The 30-second ad, which runs until February 3, has been updated to include a product demo showing the suitability of Zovirax ...
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Eco-friendly eggs
Cadbury Trebor Bassett’s (CTB) Easter line up includes Cadbury Treasure eggs and an Easter egg trail pack as well as an updated luxury range and new spring-themed designs across the shell egg range.Underpinning CTB’s Easter activity is the company’s ’Purple Goes Green’ initiative.For the first time, specifically for Easter, the ...
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Super fruit booster
Bakehouse is introducing two products aimed at the healthier snacking market. Booster Bars contain fruit, nuts and seeds and are ideal for eating on the go.Available in two varieties: honey & hazlenut and superfruits, the bars are high in fibre and low in saturated fat. Each 65g bar contains at ...
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Bullish ads for the new year
Red Bull will be back on our screens with its classic ads this month and a proportion of the advertising is due to focus on promoting the Red Bull sugar free can.The ads are part of a £24m brand support campaign for next year, which continues the Red Bull ...
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More Proper pasties
The Proper Cornish Food Company is launching a new range of premium pre-packed pasties.There are six handmade pasties to choose from, including pepper steak, chicken & ham and cheese & onion, all with a recommended retail price of £1.39. The chilled range also includes a premium sausage roll with a ...
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Quattro makeover
Wilkinson Sword has relaunched its Quattro razors targeting younger customers.The company hopes the changes to the £13.2m range will also encourage existing customers to trade up to a more premium product.Julian Williams, category development manager at Energizer Wilkinson Sword, says: "The improvements we’ve made to the Quattro system will not ...
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Lil-Lets lightens up
Lil-Lets is introducing a new light tampon in the new year. Called Lil-Lets Lite, the non-applicator tampon claims to be the lowest absorbency tampon in the UK. It is aimed at women during their lighter days and at new users at the younger end of the market.At the same time, ...
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Luscious new launch
Dove is adding a new range of luxury body washes to its collection.The Dove supreme cream oil body washes are available in luscious velvet, sleek satin and fine silk variants, and will be on shelves from January.Unilever says this will be the brand’s biggest cleansing launch in 2008. It is ...
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Healthy pasta pots to go
Pasta King has launched a new range of pasta pots aimed at healthy snackers.The PK2GO products are supplied to retailers in individual frozen pots and are designed to be heated in a microwave on purchase. Six varieties are available including bolognese, carbonara and butternut melt.Rrp per pot ranges from £2.95 ...
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Kellogg’s fruity new snacks
Kellogg’s is entering the fruit snack market with a new range called FruitaBu. Launching in January, the products are made entirely from fruit and fruit juice and contain no added sugar, artificial colours or flavours.Initially there will be Apple Crisps in three flavours - apple, apple with strawberry and ...
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Fanta gets a facelift
Coca-Cola Enterprises (CCE) is launching a juicy version of its Relentless energy drink brand containing 50% fruit juice.Due for launch next March, CCE hopes it will attract new customers to the energy drinks sector, which is worth almost £600m in the UK.The company is also adding an orange flavour to ...
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Goo-d campaign
Cadbury Creme Eggs will get an early sales push next year via a £4.5m ad campaign.Cadbury Trebor Bassett (CTB) is launching a new series of quirky TV ads on January 1 with the tagline "Here today, goo tomorrow".The campaign for the eggs aims to ensure retailers benefit from a ...
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Red Bull’s big push
Red Bull is spending more than £2m to drive customer awareness this Christmas. Activity will include TV and cinema advertising.Red Bull says its sales increased by 13% last Christmas.Caroline Jacomb, Red Bull trade marketing channel manager, says: "Christmas provides the ideal opportunity for retailers to maximise their sales as the ...
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Big squeeze
Heinz is branching out into mustard for the first time with a product aimed at those who like milder sauces.Heinz English mustard is being launched in a 270g squeezy ’handy pack’ format - this follows the successful introduction of the Heinz salad cream handy pack range in April.Recommended retail price ...
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Anchor’s free-range spend
Anchor is spending heavily on advertising in the run up to Christmas to spread its free-range message.The ads are appearing in December monthly magazines as well as weekly women’s titles.Sales of butter, particularly block butter, rise significantly during the festive season as consumers start cooking, baking and entertaining.The ...
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Gum gets an update
Long-lasting flavour and new eye-catching packaging are features of improved Airwaves - the chewing gum designed to provide consumers with an invigorating ’kick’.The latest Airwaves - which its maker Wrigley claims is the second-fastest selling chewing gum brand in the UK - benefits from flavour beads in the gum centre ...