All Products articles – Page 194
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News
Mars gets bigger - everyday
Confectionery continues to provide forecourt retailers with excellent sales opportunities, according to a new report by Mars. The company claims to be the only major confectionery manufacturer to have increased its share of chocolate sales in 2006 (by 0.5% to 27%), despite a slight market decline. Its performance was driven ...
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Black slides in
Gallaher has added a Black variant to its Benson & Hedges line-up.Benson & Hedges Black is described as a full-flavour 10mg cigarette. Priced at £4.89, it competes in the value-for-money sector.It comes in a slide pack, which has been a big hit with smokers of Benson & Hedges Silver.Explaining the ...
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Chilled coffee boost
Emmi UK has secured a listing in Total forecourts for its Caffé Latte premium chilled coffee drink. There are three varieties: cappuccino, macchiato and light - all made with Swiss alpine milk. New to the range is a choco latte variant made with Swiss milk chocolate.All the drinks come in ...
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Yummy new drinks
An indulgent dessert in a bottle is how best to describe Yum, a new drinks range from Vimto.The range is targeted at 18 to 40-year-old professional women who are after a guilt-free treat.There are six pudding flavours including rhubarb & custard, cherry pie, summer fruit trifle and lemon cheesecake.The drinks ...
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Pots of real food
Heinz has launched a rival to Pot Noodle. Called Big Eat, the range of microwaveable pot snacks - rrp £1.39 - are targeted at teenagers after ’real food, real fast’.There are five varieties: spicy chicken tortellini, tomato & roasted vegetable penne, creamy cheese pasta, chunky vegetable & tomato hotpot and ...
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Game on with Sprite
The latest on-pack promotion from Coca-Cola Enterprises gives consumers the chance to win ’The Ultimate Nintendo Wii Games Room’. Ten prizes are up for grabs every day throughout May and June. The prizes comprise a Nintendo Wii, a sports game, plasma screen and a mini fridge full of Fanta, Sprite ...
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Volvic revival
New Volvic Revive is a water-based energy drink with no added sugar but added plant extracts including ginseng and guarana.It comes in citrus kick and berry blast flavours, in 50cl bottles with a convenient sports cap.Steve Flanagan, category strategy manager at brand owners Danone, says Revive not only hydrates but ...
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Spice up your shelves
McCormick & Company, which owns the Schwartz brand, recently announced plans to grow the herb and spice category in 2007.As part of an ongoing innovation programme Schwartz will be introducing five new seasonings variants. Available from this month, they are: extra spicy Cajun, hot’n’ spicy BBQ, salmon seasoning, mustard mash ...
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Tobacco double act
The latest additions to the tobacco gantry include new hand-rolling tobacco Samson Virginia blend from Gallaher, which is exclusive to independent retailers. The new blend has been launched to capitalise on the growing consumer preference for lighter-coloured Virginia tobacco. The introduction coincides with a refreshed pack design for existing Samson ...
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A simple approach
The Castrol brand has been relaunched with a simplified range that’s designed to make it easier for customers to choose the right oil for their engine.The line-up has been streamlined to three core sub-brands: GTX, for superior protection against harmful engine conditions; Magnatec, a premium product with ’intelligent molecules’ for ...
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Trident is a big hit
Cadbury Trebor Bassett says its Trident brand has taken an 11.9% share of the UK chewing gum market in its first month.This has contributed to an overall gum category uplift of 13.2% according to ACNielsen figures.Mike Tipping, CTB’s head of customer relations, says: "From in-depth market analysis commissioned last year, ...
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NewsIce cream takes the biscuit
Masterfoods has launched new Twix ’Xtra ice cream bar for summer 2007.The ice cream equivalent of the popular confectionery brand, it combines crunchy Twix biscuit with ice cream, topped with soft caramel and coated in milk chocolate. Masterfoods says it is the only ice cream on the market with biscuit.Twix ...
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Fats keep on falling
UBUK is continuing to cut saturated fat levels in its snack brands, including Hula Hoops, which are being supported by a £1.8m TV advertising campaign.Hula Hoops and Hula Hoops Ridges now contain 55% less saturated fat and are made with 100% sunflower oil. The changes are communicated on the front ...
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Gourmet gets two more
Pringles is extending its premium Gourmet range with two new flavours: wild mushroom with roasted garlic and parsley & crumbly mature cheese with spring onion.The Gourmet range is aimed at social snackers looking to trade up, says Paul Lettice, trade communications manager at P&G: "Premium brands are outperforming the rest ...
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Yazoo goes for longer life
Milkshake brand Yazoo has added a new long-life drinking yogurt to its range, called Yazoo Yogo, in summer berry flavour.Alan Prior, sales and marketing director at manufacturer Campina, says the market for drinking yogurts is growing fast, but is currently dominated by short-life products. He adds that Yazoo Yogo has ...
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Werther’s minty hit
Following their success as a limited edition, butter mints are now a permanent addition to the Werther’s Originals range.They are available in a 150g bag with a rrp of 95p.Bendicks is running a 33% extra free promotion across the 150g range while multipacks of 50g rolls have a ’three plus ...
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Minis make for major impulse opportunity
McVitie’s Minis biscuits and Jaffa Cakes are available in new grab & go packs for impulse.The 40g packs are said to be a more convenient size for consumers and come in a counter display case of 24, designed to drive visibility in-store.Mark Sugden, customer marketing director at UBUK, believes ...
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The lighter touch
Coca-Cola Enterprises is launching Oasis Extra Light and, at the same time, reducing sugar across the brand’s core range of soft drinks.Extra Light, which will replace Fusion and other light ranges, is aimed at women. It contains just three calories per 100ml, and is available in summer fruits, peach passion ...
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Share this
Ribena is launching a new 1.25ltr sharing bottle of its ready-to-drink version.Available in blackcurrant and Really Light blackcurrant, the larger size aims to build on the success of the 500ml format and drive extra summer sales. It is backed by a £7m media campaign for the brand running throughout 2007, ...
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Successful smoothies
Fredericks Dairies is expanding its Del Monte ices range with the addition of a strawberry & banana variant to its successful Smoothies range.Del Monte Smoothies took freezers by storm in their first year and now account for a 19% share of the £28.3m adult refreshment market, says Fredericks. This year ...